Insight Manager Resume Samples
4.8
(104 votes) for
Insight Manager Resume Samples
The Guide To Resume Tailoring
Guide the recruiter to the conclusion that you are the best candidate for the insight manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.
Craft your perfect resume by picking job responsibilities written by professional recruiters
Pick from the thousands of curated job responsibilities used by the leading companies
Tailor your resume & cover letter with wording that best fits for each job you apply
Resume Builder
Create a Resume in Minutes with Professional Resume Templates
CHOOSE THE BEST TEMPLATE
- Choose from 15 Leading Templates. No need to think about design details.
USE PRE-WRITTEN BULLET POINTS
- Select from thousands of pre-written bullet points.
SAVE YOUR DOCUMENTS IN PDF FILES
- Instantly download in PDF format or share a custom link.
MK
M Kshlerin
Madisyn
Kshlerin
69566 Crist Center
New York
NY
+1 (555) 288 9416
69566 Crist Center
New York
NY
Phone
p
+1 (555) 288 9416
Experience
Experience
Los Angeles, CA
Insight Manager
Los Angeles, CA
Ondricka and Sons
Los Angeles, CA
Insight Manager
- Measuring and analysing effect of marketing (data sources include for example survey and online data)
- Effectively leading on delivering key multi-stage ad hoc research projects typically involving quant and qual insights
- Delivering strategic insights that will help your clients grow their categories and brands, by analysing and utilising data on what consumers watch and buy
- Provide and organise training and coaching on data and insight for members of the CCSD team
- Finance owner of ASOS Premier, providing key insight with the goal of driving subscriptions
- Responsible for structurally embedding insight into business activities, such as agreeing process RACI and engagement on the concept-to-market process
- Developing strong relationships with key stakeholders in areas such as Marketing, Brand Management, Consumer Insight & Sales
San Francisco, CA
Market Insight Manager
San Francisco, CA
Wisozk, Hilpert and Purdy
San Francisco, CA
Market Insight Manager
- Discover & validate how to create customer value together with Product Management
- Designs, creates and executes complex customer communication campaigns in the CRM software
- Work together with Regional Sales Organizations to obtain first reference projects
- Map the opportunity together with Product Management
- Designs, creates and runs business acceptance testing for designed customer communication campaigns
- Discover & validate the problems that Barco can solve together with Product Management
- Determine route to market with highest potential for success
present
Philadelphia, PA
Senior Insight Manager
Philadelphia, PA
Rau-Marvin
present
Philadelphia, PA
Senior Insight Manager
present
- Driving Trading & Commercial Analysis - Delivering the key category trading insights necessary to shape the trading environment in which the business operates
- Responsible for drawing Insight from research and secondary data sources and using this to inform strategic and tactical decision making
- Develop strong relationships within the marketing team and members of the wider UK business to underpin a customer centric approach business approach
- Manage relationships with key stakeholders up to Marketing Director level. This will involve working closely with key GM stakeholders across BT Sport, TV, Mobile and BB, in order to understand key commercial business questions, scope insight projects, champion the insight findings, ensuring implications for activities are clear and understood by key roles
- Constantly consider how research and market intelligence provision can be improved; reviewing methodologies and tools used and staying informed of industry trends
- Be responsible for delivery and activation of ATL ad and brand tracking insights for BT – across mobile, TV, voice, BB and BT Sport. Responsible for the quality of work produced by the 3rd party agencies on research briefs and synthesising marcomms insight to drive impact BT Consumer
- Be responsible for managing our ad tracking agency, ensuring research is set up for success, they understand our commercial challenges and objectives and are fully briefed on campaigns being tracked
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of California, Irvine
Bachelor’s Degree in Marketing
Skills
Skills
- Strong data and analytical skills with an ability to draw conclusions and recommendations based on your analysis
- Highly numerate with great modelling skills
- Comfortable communicating to all levels with ability to explain financial data to non-finance people
- Able to work under pressure with the ability to adapt to change
- Strong verbal and written communication skills; able to convey analysis clearly and concisely
- Experience leading and mentoring highly skilled teams and analyst professional
- Experience in an analytical environment with exposure of large data ideally gained in a similar industry is a great advantage
- Be able to set priorities and multi-task between many simultaneous strategic projects and day to day maintenance related activities
- Strong strategic outlook across multiple markets and clients
- Build business capability through breakthrough thinking in the design and execution of a leading improvement and insight model
15 Insight Manager resume templates
Read our complete resume writing guides
1
Global Markets Client Insight Manager Resume Examples & Samples
- Develop a best-in-class, intuitive analytical user interface to enhance the productivity and effectiveness of our users, allowing them to deliver an outstanding client experience and providing opportunities to help them deepen our clients' relationships
- Own the management of Analytics and CRM development and business process improvement initiatives whilst also helping drive our Client Profitability agenda
- Recognize opportunities to design, document, change and implement best practices in CRM processes
- Understand the technical aspects of the products and be able to work directly with our technology hubs in India and China
- Assist with the creation of ad hoc reports and analytics where necessary
- Monitor and enforce data quality and integrity through strategic initiatives
- Open, monitor, and prioritize system issues/enhancements via internal tracking tool
- Own all aspects of the monthly CRM delivery cycle, including prioritization of items with global team, UAT testing and production checkout testing
- Actively push Asia requirements in the global forums
- Review, analyze and report on user adoption metrics
- Creation of training material and communications
- Bachelor’s Degree,
- Track record of strong performance
- History of effective multi-tasking and expectation setting
- Experience in capital markets required as well as a working knowledge of financial services industry
- A good understanding of technology would also be of benefit
- Strong organizational, planning, and coordination skills
- Solid proficiency in all Microsoft Office applications
- Effective communication skills: listening, written, verbal
- Critical thinking and analytical skills
- Comfortable interacting with all levels of management
2
Insight Manager Resume Examples & Samples
- Work with the food insight team to develop a holistic insight plan across each category
- Develop C&C specific shopper recommendations
- Tailor data and understanding to support CCSD strategy plans
- Evaluate pre and post activity on planned strategy
- Provide support to our Category, Channel, and Sales Development (CCSD) team in regards to reporting on sales activity
- Create fact based selling stories for the CCSD team to use externally
- Define product fixture and secondary display strategy with the Point of Purchase manager
- Manage continuous data agencies
- Provide and organise training and coaching on data and insight for members of the CCSD team
- Be perceived by the Division as the objective C&C expert
3
Senior Insight Manager Resume Examples & Samples
- Working with the Head of Insight & Planning and the channel marketing and leadership teams to understand their strategic business needs, priorities and knowledge gaps
- Creating and prioritising an effective and cost efficient research and market intelligence programme to meet business needs and inform marketing and channel activities
- Responsible for drawing Insight from research and secondary data sources and using this to inform strategic and tactical decision making
- Management external research agencies and providers, to maintain best in class quality of research and value for money versus budget
- Constantly consider how research and market intelligence provision can be improved; reviewing methodologies and tools used and staying informed of industry trends
- Possible Line management and leadership of a small research team
- Develop strong relationships within the marketing team and members of the wider UK business to underpin a customer centric approach business approach
- A passion for Insight and an understanding of the value true insight brings to an organisation
- An excellent understanding of both primary and secondary research Methodologies
- Exceptional presentation skills; ability to effectively synthesise insight from a variety of sources into a succinct and actionable report
- A creative/lateral thinker to resolve problems on their own initiative without support
- A natural self-starter with the appetite for the considerable workload, intensity and challenges presented by Fidelity’s growth and the developing businesses
- A team player, who will be able to work within the overall culture and fit with its entrepreneurial but collaborative style and exhbilit a willingness to “roll your sleeves up” to deliver insight personally
- Experience of the Asset Management industry would be useful
4
Insight Manager Resume Examples & Samples
- Developing deep collaborative relationships with Stakeholders within the Customer Team and across the wider business including a comprehensive understanding of their business context, strategies and objectives
- Identifying the key decisions and questions for their business areas and develop insight-based advice and decision support strategy to inform both strategic and operational business decisions
- Managing a forward-facing Insight roadmap that support Customer Team initiatives, business targets, performance improvement and transformation objectives
- Involving key people in the decision making process to ensure ownership of ideas/plans and if necessary bringing experts into the process to build credibility and influence outcomes
- Managing peer and stakeholder expectation of the deliverability of business goals
- A proven track record of working across a variety of insight areas and delivering outstanding analytical outputs
- Desirable - Previous experience of Media, Broadcast, Content sectors with specific experience of exploiting product usage data
- Strong data and analytical skills with an ability to draw conclusions and recommendations based on your analysis
- Experience at test & learn strategies to help improve UI navigation
- Analytics and Reporting Management: Candidate must have experience in commissioning, delivering and communicating insight using a range of insight sources & tools including TechEdge, Comscore, Experian, TGI, Adobe Analytics, SQL
5
Insight Manager Resume Examples & Samples
- Identify the key decisions and questions for Content Merchandising and develop insight-based advice to inform both strategic and operational business decisions that impact On Demand & Top Picks scheduling and editorial
- Provide title/channel/platform level forecasts, analysis, insight & recommendations across the Content Merchandising estate
- Research and source the most up-to-date and appropriate information required to provide the On Demand Scheduling team with the ability to make market-leading strategic decisions
- Develop deep collaborative relationships with relevant stakeholders supported by a comprehensive understanding of their business context, strategies and objectives
- Support and encourage the team to adopt new tools and incorporate fresh thinking to continually improve quality of analysis, and business understanding of performance and customers
- Passion for the subject matter: Have knowledge and an interest in TV
- Stakeholder Management: Must have a strong track record of establishing successful business relationships with stakeholders. Evidence that the successful applicant has been able to influence, engage with, and respond with credibility at relevant level, and occasionally at Director level
- Strategic Thinking: evidence that the successful candidate has the ability to balance future strategic thinking and answering immediate business needs
- End to End Insight and Research Process: Evidence that the successful applicant has been able to influence and lead analytics, reporting and research processes with multiple stakeholders and multiple products
- Specific Content Insight Experience: must have extensive experience in learning and using a range of techniques relevant to media and TV insight including identifying headroom opportunity, qualitative and quantitative research, panel research, audience forecasting, audience segmentation, schedule optimisation, management information and reporting development supported by strong media industry knowledge and trends
- LI-SF1
6
Market Insight Manager Resume Examples & Samples
- Map the opportunity
- Segment customers & map the different DMU structures
- When introducing a new product in an existing market, your role is to
- Discover & validate the problems that Barco can solve together with Product Management
- Map the opportunity together with Product Management
- Determine appropriate business model & route to market
- Explore the market in search of customer issues that can be solved by Barco
- Master’s degree in engineering combined with a degree in marketing and/or business
- 5 to 10 years of experience in a technology environment
7
Insight Manager Resume Examples & Samples
- Responsible for supporting the delivery of best practice reporting, analytics & research for Sky Digital
- Support Head of in driving transformational business performance initiatives through the exploitation of customer data
- Work with in house offline and online analysis team on project by project basis to determine best practice approach to questions
- Lead and undertake key strategic analytical projects working with colleagues from Digital and Analytics teams
- Promote the use of analytics and reporting (through self-serve) across Sky
- Proactively drive business change through data driven Decisioning
- Work closely with rest of Insight & Decision Science to understand and influence key decisions that impact Sky
- Strong experience in analysing customer data (including usage data) using SQL
- Basic online skills preferable but not essential
- Strong experience and track record of leading insight in a large consumer business
- High levels of logical thinking & problem solving skills
- Excellent commercial skills
- Good understanding of Insight & Decision Science methodologies
- Excellent communication / stakeholder management skills at Exec level
- Excellent understanding of analytical processes
8
Insight Manager Resume Examples & Samples
- Liaise with the Management Team for Sky Broadband and Talk– to develop strategy and insight and inform key business decision-making
- Support the Head of Insight in driving transformational business performance initiatives through the exploitation of customer data and research, insight and measurement to deliver better business decisions
- Design and manage forward-facing Insight roadmaps that support stakeholder business targets, performance improvement and transformation objectives. Identify and answer the big questions and ensure these feed into strategy development
- Ensure adequate data insight resources for the stakeholder are met, to deliver predictive, timely and actionable insight to satisfy business demands
- Consolidate and prioritise data and insight requirements from the business area and create coherent insight transformation plans, ensuring an appropriately integrated view of customer, marketing, sales, operational and finance
- Work closely with the rest of Insight & Decision Science to understand and influence key decisions that impact Sky
- Strong experience and track record of leading insight and research in a large consumer business and having established successful business relationships with senior stakeholders
- Experience of delivering integrated insight solutions and evidence-based narrative development
- Good understanding of qualitative and quantitative research methodologies and analytical processes
- Excellent presentation skills and influencing skills
- Ability to direct I&DS activities/projects across a wide range of stakeholders
9
Insight Manager Fmcg Manufacturers Resume Examples & Samples
- Fantastic private healthcare package
- First class training support and development opportunities
- An Interest in FMCG
10
Insight Manager Resume Examples & Samples
- Provide high quality actionable insight for key initiatives to enable better informed decision making
- Support business where required offering a holistic, customer focussed viewpoint
- Conduct various financial modelling and deep dives to help understand performance
- Develop strong relationships with key business stakeholders (i.e. Marketing, Trading, CRM, etc.)
- Finance owner of ASOS Premier, providing key insight with the goal of driving subscriptions
- Continuous improvement of insight function, taking in to consideration new technologies, advising on new ways of working, and taking advantage of continuous improvements in data availability
- Devise, model and test new hypothesis and theories for customer behaviour
- Manage and develop 1 direct report
- Experience of working in an insight team, driving customer experience whilst keeping an eye on the bottom line
- Demonstrable understanding of online customer behaviour
- Experience of working on projects that required an inquisitive nature, lateral thinking and drove positive business actions
- Experience of producing high quality analysis and communicating insight to senior management
- Financial modelling/analytical techniques
- Qualified accountant or similar relevant experience
- Problem solver with the ability to think laterally
- A passion for making meaning of and drawing insights from data
- Awareness and understanding of full impact of decisions
- Team player who works for the success of ASOS. Ability to work autonomously and as part of a team
- Advanced knowledge of Excel (and other MS suite), experience with reporting/analytical tools
- Highly numerate with great modelling skills
- Discrete and highly confidential
- Ability to collaborate and work in a fast-paced environment, adapting to rapid change
- Strong stakeholder relationship skills
- Strong commercial acumen
- Comfortable communicating to all levels with ability to explain financial data to non-finance people
11
Assistant Insight Manager Resume Examples & Samples
- Generate traveler & shopper insights to support strategy & activations by collaborating with the various stakeholders across the APAC region
- Setup, implementation & management of regional & global research programs covering a variety of research studies
- Manage external agencies from briefing to result delivery
- Actively collect & consolidate insights from a wide variety of sources (primary & secondary) and create concisesummaries of implications/ actions
12
Insight Manager Resume Examples & Samples
- Target group analyses and consumer segmentations utilizing our database of over 5,000 Finnish consumers (CCS, Dentsu Aegis Network’s Consumer Connection System)
- Measuring and analysing effect of marketing (data sources include for example survey and online data)
- Research projects and data analysis – anything related to understanding consumers’ purchase behaviour and using data to make marketing more effective
- Strong skills and understanding of consumer research and marketing
- Strong skills in data analysis
- Strong communication skills, which enable you to communicate results of research projects and your recommendations in a concise and clear way – both in Finnish and in English
- Decisiveness and willingness to produce the best quality work possible for your clients in every project
- Strong interest in learning the possibilities of the ever expanding world of data
- Ability and willingness to be responsible for larger entities and development projects, and drive them independently or in teams
- A higher education degree from a suitable subject (such as business studies/ behavioural sciences/ statistics) and already a few years of work experience in a suitable role
- Solid skills in Excel, SPSS, R and/or other data analysis tools
- Skills and experience in marketing, business and consumer research, and in statistical methods (factor analysis, cluster analysis, correspondence analysis, regression modelling etc.)
13
BT Sport Insight Manager Resume Examples & Samples
- Develop and implement the BT Sport channels’ TV ratings & schedule reporting strategy, disseminating the relevant data and making recommendations to key internal stakeholders which will lead to improved ratings and channel performance
- Manage every day TV ratings & audience requests from the BT Sport leadership team, ad sales, sports content acquisition and marketing teams
- Manage relationship with BARB and other external agencies to ensure that BT Sport receives the relevant TV insight/reporting to help drive the business forward
- Manage an agency to deliver our Sport tracker amongst our existing base, to understand the drivers and barriers to subscribers’ satisfaction and engagement with BT Sport
- Work closely with BT insight team to ensure BT Sport’s research needs are being met and communicate the relevant research to key stakeholders within the Sport business
- Set up and manage the BT Sports Fan Forum – working together with key internal stakeholders and the research agency to ensure that the panel is being used efficiently and effectively to drive the BT Sport business forward
- Work closely with the Head of Insight on strategic sports fan behavioural studies, analysing and communicating the key data which helps the business make strategic decisions about programming, rights acquisitions and marketing
- Work closely with the advertising sales and sponsorship sales team to help the team attract new business to the BT Sport channels by producing case studies and insight which prove the effectiveness of advertising/sponsorship on BT Sports channels and in turn help drive commercial revenue
- Actively seek out and apply good practice within the market and latest industry techniques
- Proactively manage research budget and extract maximum value for money
- Strongly developed analytical & numerical skills to support commercial decision making, with proven ability to distil complex data into key, actionable output
- Strong presentation/communication skills, with proven record of effectively presenting to both senior internal and external stakeholders
- Demonstrated proactive and solutions focussed thinking, to help drive the business forward and manage a number of priorities at any one time
- A passion for sport and consumers
- Advanced skills in Microsoft Office applications, especially Excel and PowerPoint
14
Insight Manager Resume Examples & Samples
- Focuses on adapting branches to meet future trends and needs of HSBC customers to create critical competitive advantage. Develops integrated strategy leveraging digital, products, process to prepare branches for future evolution
- Develops branch strategy across propositions
- Ensure close connection between market trends/client needs and ultimate product/channel delivery and business strategy, driving projects in response to market changes and opportunities and in line with HSBC Group strategy
- Originate and support initiatives to generate income, contain costs and mitigate /reduce operational losses. Eliminate 'non value adding' activities to ensure focus on business priorities is not deflected or diluted
- Deliver to the organization’s change management capabilities to ensure that the full benefits of change initiatives are realized
- Build out think tank and promote ideas, research and industry trends to brief management team
- Experience working in a complex global bank or financial institution
- Cross function experience with visibility across retail, marketing, human resources, digital, wealth management a plus
- Macro thinker who understands and is up-to-date with industry trends and market intelligence
- Ability to have fun and enjoy working in a complex global organization
15
Nordic Consumer & Market Insight Manager Resume Examples & Samples
- Brand Audits
- Brand equity analysis
- Media insights & evaluation at a category/campaign level
- Product performance
- Shopper behaviour insights
- University Degree in Economics or applicable
- 2-5 years of contested experience within consumer research, incl. qualitative research
- Appreciation of interaction with market research agencies
- Capability with managing Nielsen data
- Proven understanding of business partnering at regional level
- Sound business acumen, preferably from FMCG industry
- A passion for consumer behavior and trends
- To be a good team player and influencer
- Strong communication and people skills
- Fluent skills in English, both speaking and writing, and preferably also in Swedish
- Preferably experience from globally owned companies
- A good solution oriented mindset and ability to work independently
16
Insight Manager, Connected Home Resume Examples & Samples
- Manage the monthly Hive brand tracking program in North America working with our brand tracking agency. Tasks include questionnaire management through to communication of results and follow up. Stakeholders include North American and Connected Homes Leadership, Marketing and Commercial teams as well as our advertising agency and ur media planning agency to ensure actions identified have been followed up. Follow-up on any additional analysis required with tracking agency. Work with the Insight team in London to present a multi-country view of the Hive brand where relevant
- Manage the monthly Hive customer satisfaction tracking programme with our customer satisfaction tracking agency. Tasks include questionnaire management through to communication of findings and follow up with stakeholders including North American and Connected Homes leadership team, Product, Customer Operations and Marketing teams. Ensure that actions identified have been followed up and manage any additional analysis required. Work with the Insight team in London to present a multi-country view of Hive product performance where relevant
- Manage all ad hoc qual and quant insight projects supporting the North American team. Manage the process from problem definition through to developing the insight approach including agency briefing if required, fieldwork management, presentation of results and follow-up on actions identified. Range of projects from proposition development, product pricing, creative development, product usability, ethnography, etc
- Support the Product, User Experience, Commercial and Marketing teams with the Customer Labs recruitment process for North America. Customer Labs are Connected Homes approach to ensure we get consumer feedback and insight across our product development process. Customers Labs are depth interviews conducted by our own team members, done in our offices, where we talk to current and prospective customers about a range of topics. Labs in the past have been conducted to get consumer feedback on issues as diverse as designs for heating control function in the Hive app, wording for customer emails to pricing approaches for new products. The Insight Manager will assist the internal client with problem and target audience definition for the labs, brief the recruitment agency on who to recruit as well as assist with recruitment screener development, interview guides for the session and ensure that insights are captured and shared in the business
- Support the Head of Insight on other UK and Rest of World projects on an ad hoc basis. These can include qual and quant projects as well as competitor and market analysis and some data analytics and reporting
17
Insight Manager Resume Examples & Samples
- Drive positive change within Operations based on Customer feedback
- Effectively provide Customer feedback to Agents and Managers to manage, improve and reward performance
- Deliver performance tracking, along with an understanding of context, to internal stakeholders
- Delivery against objectives and targets
- Business impact of Insight deliverables
- Stakeholder and colleague feedback
- Application of RSA principles
- Overall Insight Team effectiveness
- Excel / data manipulation
18
Insight Manager Resume Examples & Samples
- The option to buy even more holiday!
- A great contributory pension with a highly elite pension provider
- A choice of the most popular custom made company cars or car allowance
- Delivering strategic insights that will help your clients grow their categories and brands, by analysing and utilising data on what consumers watch and buy
- Developing and delivering against account plans to support your clients business objectives
- Must have experince analysing or delivering Insight
- Strong Account Management Skills
- LI-GB
19
Insight Manager Resume Examples & Samples
- Working directly with media planning teams and clients to deliver actionable audience plans against specific briefs
- Supporting the insight team in the delivery of client insight projects including
- Experience with agency media planning tools and systems
- Experience of consumer research, both quantitative and qualitative analysis techniques
- Can translate large data sets into actionable insight for clients and internal planning teams
- Adept at using a wide variety of third party research tools
- Interest in how media affects consumer behaviour
- Excellent standard of written English
- Numerate and analytical with ability to extract meaningful insights
- Experience in MS Excel and PowerPoint
- Good interpersonal and communication skills
- Experience with presenting to client and internal stakeholders
- Can work autonomously and always meets deadlines
- A desire to learn and develop within the role
- Relevant degree / A-levels
- Interest in human behaviour, technology, data
- Experience in using social listening and social media analytics tools
20
Insight Manager Resume Examples & Samples
- Ability to engage with stakeholders across the business to understand insight requirements, and proactively identify insight opportunities
- Experience in an analytical environment with exposure of large data ideally gained in a similar industry is a great advantage
- Be proactive and collaborative, displaying initiative to seek out opportunities to offer insight to the business
- Numerate with a good understanding of statistical principles
- Technically proficient in managing and delivering data analytics and insight: tools, sources, suppliers, methodologies
- Some familiarity with multivariate testing, propensity models, segmentation and similar techniques is an advantage
- Strong verbal and written communication skills; able to convey analysis clearly and concisely
- Degree in Science, Maths or Business or similar is an advantage
21
Audience Insight Manager Resume Examples & Samples
- Previous research background
- Marketing degree
- Previous experience in advertising, marketing, or similar
- Proficiency in spreadsheets and PowerPoint presentations
22
Senior Insight Manager Resume Examples & Samples
- Be responsible for delivery and activation of ATL ad and brand tracking insights for BT – across mobile, TV, voice, BB and BT Sport. Responsible for the quality of work produced by the 3rd party agencies on research briefs and synthesising marcomms insight to drive impact BT Consumer
- Be responsible for managing our ad tracking agency, ensuring research is set up for success, they understand our commercial challenges and objectives and are fully briefed on campaigns being tracked
- Be accountable for refining and getting sign off on creative development / testing research briefs, ensuring methodological rigour on research, including sampling and technique used
- Be accountable for the quality and timeliness of insight findings delivered on key projects and studies. Quality will be measured as concise, commercially actionable insightful findings to meet stakeholders questions/needs
- Manage relationships with research partners and suppliers, driving marketing excellence through using best in class agencies and innovative techniques (when required)
- Manage relationships with key stakeholders up to Marketing Director level. This will involve working closely with key GM stakeholders across BT Sport, TV, Mobile and BB, in order to understand key commercial business questions, scope insight projects, champion the insight findings, ensuring implications for activities are clear and understood by key roles
- Responsible for actively integrating/leveraging insight findings across the wider insight team that are relevant to driving brand closeness, consideration and call to action from other adhoc research, tracking, secondary research, social media, competitor and market insight to improve the overall quality of briefs and insight findings
- Proactive budget mgmt. for ~£1m to ensure maximum value for BT, aligned to strategic and commercial goals for role accountabilities
- Proactively seeks out best practice either internally or externally and shares with the wider teams to enable continuous improvement Actively seeks out and applies good research and insight techniques to improve quality of insight
23
Market & Competitor Senior Insight Manager Resume Examples & Samples
- Demonstrates an excellent understanding of the competitor market, clearly able to articulate strategic and commercial risks and opportunities for BT, ensuring insight activity is aligned to market, strategic and BT commercial imperatives
- Bring a thought leadership role to the team, through proactively proposing and undertaking ‘strategic’ projects e.g. market reports, war gaming, insight deep-dives to develop implications for the Consumer teams
- Is accountable for the quality and timeliness of insight findings and champions adoption of insight with key stakeholders. Effectively manage and maintain relationships with BT head office stakeholders across Marketing, Commercial, Sales, CS, Legal and BT Group functions. This will involve working closely with key stakeholders from CEO down, to champion the insight, ensuring implications for competitor activities are clear and understood
- Is responsible for the budget of ~£200k pa across mystery shopping, syndicated pricing data and direct purchase of syndicate analyst reports. In addition to, responsibility for definition and championing of the Consumer LoB syndicated research requirements to get best value from the Group syndicated report budget
- Act as a leader and motivator of the Competitor and Market Insight team (2 direct reports). Responsible for workstack management and the development of the team from a research function to a ‘strategy through insight’ capability
- The role is anticipated to delegate responsibility for front line (CS/Telesales) operational key stakeholder relationships to the team, to ensure competitor insight is effectively pushed through to the front line of sales and retention operations to support conversion and saves rate performance
- Is accountable for the quality of insight content maintained in the competitor portal (call centre agent tool), and manages the team effectively to maintain and update the content
- Manage external suppliers effectively and appropriately to deliver what's right for BT. This role will be accountable for the day-to-day performance, relationship and longer term contractual management of the mystery shopping research agency and syndicated research suppliers/analyst houses
- Actively seek out and apply good research and insight techniques to improve insight quality, team efficiency and way or working i.e. leverage of the EE market and competitor insight team/capability
- Significant experience in market analyst roles
- In depth experience of the consumer UK fixed telecoms and mobile market, with an understanding of key players such as BT, Sky, Virgin Media, TalkTalk
- Degree or post graduate qualification in Business, Economics or Marketing preferred
- Proven experience presenting, influencing and collaborating with senior level management and stakeholder
- Managing small teams on research and insight
- Strong analytical and data driven approach with strong quantitative skills
- Able to tell a story and pull insights from the data
- LI-JW
24
Competitor Insight Manager Resume Examples & Samples
- Excellent organisational skills, with proven behaviours of attention to detail and ‘completer finisher’. Structured approach and clear deadline focus
- The ability to combine analytical perspectives with a pragmatic approach
- Ability to challenge, stretch and develop existing methodologies and approaches beyond business as usual
- Able to present analysis and recommendations to a range of audiences, in a logical, concise way
- Ability to communicate with colleagues from different disciplines and work cross-functionally
- Excellent analytical skills. Able to synthesise and analyse a wide variety of data while keeping customer needs top of mind. Recognition that the customer is at the heart of all capital investment decisions
- Ability to integrate quantitative (nectar data, segmentation, etc.) and qualitative information (retail feedback, customer research, etc.) to support investment decisions
- Strong technical skills, especially in Excel. Ability and desire to learn basic programming languages e.g. MapInfo Basic and SAS
- Highly numerate
- Prior experience of effective line management
- Proven track record of initiating and implementing change
- Experience of handling large complex databases. Knowledge of third party demographic and retail performance data e.g. Census data, ACORN. Knowledge of the Sainsbury’s Data Warehouse
- Experience of customer/sales based analysis in the retail sector
- Educated in Mathematics to A Level essential
- Degree level educated essential, desirably in Mathematics, Economics, Operational Research or Business related
25
Assistant Consumer Market Insight Manager Resume Examples & Samples
- Identify & integrate consumer insights into various innovation projects. This will include funnel innovations & renovations on Core and New Product Development (NPD)
- Ruthless simplification of all MR & IPM processes and standardising & automating research methods
- Lead meta learnings, cross-pollination, innovation monitoring and real time management of innovation projects
- Strong communication skills both written and verbal
- A team player; accountable, open minded who likes to work in rapid and agile way
26
Insight Manager Resume Examples & Samples
- Candidate must have proven methodology and depth of experience in leadership and programme management
- Must have experience in innovation, business analysis / management and modelling
- Must have relevant experience developing business solutions for mission critical projects
- Experience leading and mentoring highly skilled teams and analyst professional
- Background in creating pan business and market road maps and presenting to executive for approval and funding
- Be able to set priorities and multi-task between many simultaneous strategic projects and day to day maintenance related activities
- Present highly complex theoretical models and practical solutions to Senior Managers
- Strong strategic outlook across multiple markets and clients
- Sound commercial judgement
- Identify and evaluate new / innovative information streams to inform the CI programme
- Able to work under pressure with the ability to adapt to change
- Travel to client sites as required
- Flexibility with regard to working hours (evening, weekend), travel, etc
27
Insight Manager Resume Examples & Samples
- Leading on the design and delivery of BT Mobile’s annual insight plan. Specifically, responsible for leading on all ad hoc projects (strategy, portfolio and proposition development) as well as continuous customer experience tracking
- Effectively leading on delivering key multi-stage ad hoc research projects typically involving quant and qual insights
- Leading on delivering monthly Mobile customer experience insights to key stakeholders in the team
- Designing and selling in new programmes of insight to Mobile General Managers to support BT Mobile’s strategic aims
- Be accountable for production of research briefs on larger, more complex projects/studies and ensuring methodological rigour on research, including sampling & technique used
- Manages research agencies and external suppliers effectively and appropriately to deliver what's right for the customer. Responsible for the day-to-day performance and quality of work produced by the 3rd party agencies on research briefs
- Have primary responsibility for day-to-day stakeholder management within the Mobile team
- Actively integrating and leveraging insight findings across ad hoc research, tracking, secondary research, social media, competitor and market insight to improve the overall quality of briefs and insight findings
- Responsible for structurally embedding insight into business activities, such as agreeing process RACI and engagement on the concept-to-market process
- Manages budget effectively and is responsible for optimisation of budget
28
Global Assistant Consumer Market Insight Manager Resume Examples & Samples
- Offer foresight rather than just insight, by proactively identifying consumer and market trends, and using these to shape the category strategy
- Facilitate innovation and communication development and deployment insight process and brand performance insight capabilities to guide the business on optimisation and growth opportunity identification and measurement
- Deliver through people, leveraging your ability to create partnerships and collaborate with a wide spectrum of marketing teams, agencies, CMI expertise teams and external partners to deliver against business needs
- Core partner to your category lead
- Leads consumer insight into core country category business team agenda of strategy, Sales &Operations Planning, innovation deployment, Communication deployment, Net Revenue Management, etc
- Leads consumer guidance for ‘70/20/10 Innovation’
- Interfaces with CMI Centres of Excellence to bring agile answers to business questions and identify growth opportunities
- Deliver local consumer connection programmes that create growth insights for brands and categories
- Manage agency partners, ensuring maximum value for the business with regard to quality, timeliness and service
- At least 4 – 5 years of experience in Market Research, CMI Marketing (Agency or Client)
- Ability to provide strategic consumer insight partnership/planner with the business
- A positive attitude and can-do outlook to keep the agency teams motivated and inspired to work with the team
- Develop work which is fact-based rather than fact-filled, focusing on recommendations and outcomes
- Ability to build capabilities of CMI & Business Partners, particularly through adoption of new ‘self serve’ systems
- You should also have a depth of experience on Understanding Market Research Fundamentals, and Mastering Market Research Techniques
29
Consumer Market Insight Manager, North Asia Resume Examples & Samples
- Identifies actions to tap into identified Growth opportunities for the portfolios in North Asia
- Influences actions based on performance measurement to drive penetration and market share outperformance
- Ensures we win in market with more effective communication, better Marketing Mix and effective pricing
- Identifies and influences action to improve our in market and in-store executions to gain share by winning with shoppers & customers through superior understanding of trends & needs
- Strengthens partnerships externally and internally effectively to drive the Region’s business, getting partners to strongly support the generation of timely actionable insights
- Strengthens and leads the North Asia CMI organization to achieve its objectives and visibly impact the region’s growth
- Contribute to the Developing Markets Area and Global organization and capability building, owning specific organizational project and capability expertise areas
- 8+ years experience of CMI leadership in multinational Fast Moving Consumer Goods (FMCG), additional Research Agency experience leading a large multinational FMCG account is also highly considered
- Proven visible impact on business results. Ability to translate business challenges into business questions, learning plans, research designs, analysis and obtaining actionable insights
- Demonstrated experience and skills in Performance measurement, Marketing Mix Optimisation, Communication development, Innovation, shopper & retailer actionable insights and research agency management
- Either multi category or multi country (preferred) CMI leadership responsibility of a large FMCG multinational business
- Strong commercial understanding of corporate business and operational models
- Strong understanding of brand building strategies, commercialization plans, revenue & profitability management
- Strong proven in market results (revenue, share, equity) of business driven by recommendations and insights from the individual
- Results oriented, independent, entrepreneurial and self-motivated
- Leadership and proven ability to influence business decisions and strategies while working with diverse teams
- Collaboration and demonstrated ability to overcome cultural and location barriers to work effectively with key business partners and stakeholders in a productive environment
- Excellent English communication skills both written and oral
- Versatility, capacity and mobility, RB is a global business that will require travel and potential future international relocation for other assignments
30
Global Insight Manager Resume Examples & Samples
- Provide market/segment research knowledge, expertise and methodological advice to develop and grow the TENA brand
- Be responsible to coordinate the communication pre-tests and in market follow-up tracking in close collaboration with selected partner vendors
- Consolidate relevant consumer, customer and segment knowledge and continuously provide this input in communication projects
- Actively participate in consumer and customer communication related decision making, being the “fact based voice” of the consumers and customers
- Master Degree in Business Administration, specializing in marketing or similar education level within Sociology and Psychology
- Relevant experience within marketing research (min. 5 years). Communication and branding research is an advantage
- International business experience, fluent in English, both written and oral
- Preferably both B2C and B2B marketing background
- Demonstrated ability to lead projects in a collaborative international environment
- Travel: Up to 15%
- Strong analytical and methodological competence
- Self-motivated, objective driven with ability to work autonomously
- Customer driven
- Communicates effectively, both verbally and in writing
- Strong collaboration and networking skills
31
Consumer Market Insight Manager, North Asia Resume Examples & Samples
- Identifies actions to tap into identified Growth opportunities for the portfolio in NOA and VMS brands in DVM
- Strengthens and leads the NOA CMI organisation to achieve its objectives and visibly impact the region’s growth
- Contribute to the Developing Markets Area and Global organisation and capability building, owning specific transversal projects and capability expertise areas
- Consumer and Market Insights Experiences and Skills
32
Consumer & Market Insight Manager Resume Examples & Samples
- Ensures the consumer/shopper is at the heart of all in market execution decisions made by the business
- Being responsible for all consumer based research for the PO1 Brand and all consumer research inputs into brand forecasts and brand knowledge within the Area and ensure consistency with global approaches
- Reviews and challenges the brand business objectives with Powerbrand Director and Trade Marketing Manager to develop, manage and execute research plans to best support innovation / go-to-market strategy
- Provides actionable recommendation on the health of the brand that will improve the go to market plans in place across the Area
- Provides in-depth consumer journey insights across the area that will support PO1brand strategy, media strategy, NPD & EPD projects and BDI rollouts
- Ensures best-in-class communication are developed, utilising consumers’ knowledge to drive consistency and uniformity to minimize duplication across the Area
- Develops a comprehensive understanding of the Brand Communication objectives and evaluate the effectiveness of the Brand communications in market
- Develops and implements best practices for the Brand across the Area, ensuring methodologies and structure are in place to consistently deliver accurate growth opportunities
- Develops and builds strong relationships with Global and Area CMI and analytical teams to leverage and contribute to the insights and learning’s and development of CMI best practice
33
Insight Manager Resume Examples & Samples
- Provide a detailed understanding of beverage category and channel trends and their shoppers, including liaising with and adapting macro trends (from Group)
- Support Shopper and Consumer insight manager and CCSD with their analysis and understanding and analysis of category and shopper business opportunities and issues
- Support the Annual and Monthly planning cycle with relevant and robust analysis of category and brand performance
- Lead and manage insight projects as required
- Provide support for shopper and consumer insight managers and projects as needed
- Give day to day support for CCSD and Marketing in analysis and understanding of shopper and Category insight
- Manage the day to day use of IRI and Kantar continuous data, including prioritisation of workload and analysis
34
Senior Insight Manager Resume Examples & Samples
- Deliver actionable insight which supports & challenges the business
- Act as the voice of the customer in key business meetings internally and with agencies
- Be the company expert in understanding and developing customer segmentation analysis to provide a deep level of DFS customer knowledge
- Deliver a deep level of understanding of competitors through high quality actionable insights
- Deliver high quality actionable insights to Marketing teams to inform ongoing activity
- Manage external insights specialists/agencies to deliver maximum application of data/research
- Depth and breadth of experience in research and customer insight
- Track record of successfully managing external research agencies
- Able to contribute to the wider business and not just operate as a functional specialist
- Ability to operate in a fast paced commercial environment
- Ability to look at problems and provide creative yet practical solutions
- Excellent relationship and communication skills at all levels
- Ability to challenge the status quo whilst putting the customer first
35
Senior Insight Manager Resume Examples & Samples
- Work across BT portfolio’s to understand customer behaviour & drive revenue for BT
- Provide analytical consultancy, recommend best practice, and improvement to process and targeting
- Use data mining software to develop and deliver deep insights from granular, large data sets
- Develop expert knowledge of the area (process, priorities, capabilities, data etc.) for the projects they work on and act as business consultants, translating data insights into actionable recommendations
- Drive the optimisation of ‘below-the-line’ marketing budget steering customer selections, optimising campaign targeting and the return on websites and applications
- Deliver ad-hoc analytics and strategy recommendations to ATL marketing, propositions, CS and other parts of consumer as assigned from the team workstack
- Perform analysis and deliver insight proactively guided only by objectives agreed with clients in Marketing & Commercial
- Present key messages from analyses in a compelling and convincing way – written and verbally
- Be able to take complex and/or ambiguous problems and develop an analytical strategy to address them
- Manage a portfolio of analytical projects running concurrently
- Develop a strong partnership with clients in Marketing and Commercial, so data insight constantly feeds into their decision-making. Coach clients so they develop a deep understanding of how their actions impact Consumer performance
- Coach and develop the technical, commercial and stakeholder management skills of the junior analysts
