Consumer Research Resume Samples

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RL
R Lindgren
Ruben
Lindgren
104 Maggio Knoll
Detroit
MI
+1 (555) 438 3330
104 Maggio Knoll
Detroit
MI
Phone
p +1 (555) 438 3330
Experience Experience
Philadelphia, PA
Consumer Research Analyst
Philadelphia, PA
Johnson, Franecki and Conn
Philadelphia, PA
Consumer Research Analyst
  • Assists in supporting the product development process, globally, through objective quantitative and qualitative consumer research with some supervision from their manager
  • Impacts the business, mainly tactically, by interpreting, synthesizing and effectively communicating the results from research studies (integrating additional data sources as necessary)
  • Objectively represents the voice of the consumer at all times
  • Assists in planning and designing, and implementing product testing projects for technical performance tests and consumer use tests
  • Observes, assists and beginning to lead the execution and reporting of qualitative research and broader strategic studies
  • Performs and/or supervises data tabulations and analyses of results using statistical programs or a consulting statistician
  • Effectively utilize the most current computer software and automated presentation equipment (i.e., Microsoft Word/Excel/PowerPoint/Access/Compusense) to make consumer testing more efficient, to create high quality reports and to creatively and effectively present information to clients
Detroit, MI
Sensory & Consumer Research Analyst
Detroit, MI
Douglas, Wyman and McClure
Detroit, MI
Sensory & Consumer Research Analyst
  • Establishes effective and efficient procedures for getting work done
  • Facilitates product cuttings with cross-functional work groups including Own Brand, OBQA and Procurement
  • Develops methodologies and scorecards for sensory research and simple consumer research
  • Executes the different types of sensory and consumer research tests
  • Working knowledge of SAS or other statistical analysis software
  • Knowledge of best practices to develop research methodologies for sensory research and market research
  • Coordinates product acquisition and product handling instructions
present
Houston, TX
Manager, Consumer Research
Houston, TX
Gutkowski-Wiegand
present
Houston, TX
Manager, Consumer Research
present
  • Coordinate and work with research suppliers on key research projects with regard to sampling, fieldwork, quality control, quota management, etc
  • Develop strong working relationships among key stakeholders across multiple business units
  • Collaborate and assist with design and development of online questionnaires
  • Manage primary research projects including vendor RFP process, vendor selection, lead design and manage vendors
  • Develop internal client relationships to communicate/interpret business issues
  • Participate in short term and long term strategic planning for consumer research initiatives across businesses
  • Develop presentations, charts and graphs from raw data to answer business questions
Education Education
Bachelor’s Degree in Research
Bachelor’s Degree in Research
Kean University
Bachelor’s Degree in Research
Skills Skills
  • Utilizes research best practices in order to employ traditional and innovative solutions to generate actionable insights
  • Assists in planning and designing, and implementing product testing projects for technical performance tests and consumer use tests
  • Impacts the business, mainly tactically, by interpreting, synthesizing and effectively communicating the results from research studies (integrating additional data sources as necessary)
  • Assists in supporting the product development process, globally, through objective quantitative and qualitative consumer research with some supervision from their manager
  • Objectively represents the voice of the consumer at all times
  • Responsible for managing the executional aspects of the research process with some managerial supervision, i.e., designing, executing, and reporting of research studies targeting consumer acceptability of new and innovative products and substantiating performance claims
  • Manages research vendor relationships and ensures the appropriate testing methodology is conducted
  • Observes, assists and beginning to lead the execution and reporting of qualitative research and broader strategic studies
  • Performs and/or supervises data tabulations and analyses of results using statistical programs or a consulting statistician
  • Interpret results and provide appropriate recommendations to project team
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15 Consumer Research resume templates

1

Consumer Research Sector Head Resume Examples & Samples

  • Prepares research reports including company overview, industry and competitive analysis, credit analysis, convertible structure risk profile overview, equity valuation and other relevant information based on macro, company fundamental and quantitative factors
  • Monitors sector performance and holdings relative to investment objectives, benchmarks and firm macro-economic outlook
  • CFA, MBA and/or MS in Finance are preferred
  • Minimum 5 years of US Consumer sector experience
  • Convertible security experience is strongly preferred
  • Fixed income experience is strongly preferred
2

Consumer Research Resume Examples & Samples

  • Understanding of the business context to develop effective research projects that have the right balance of speed, robustness, cost and insight to meet the needs of the business
  • Work with stakeholder team leads to translate the learnings into practical/actionable ideas for further refinement and assessments
  • Lead, inspire and coach a team of experienced market research consultants
  • Lead and inspire a roster of external vendors, and ensure the price-quality equation
  • Advanced degree in Business Administration, Marketing, and/or Social Sciences
  • Prior experience in a similar role in a consumer centric company (Client or Agency-side, preferably both); 10+ years of market research experience
  • Demonstration of
  • Deep understanding of qualitative research (techniques and context for application)
  • Deep understanding of quantitative research including multivariate techniques - indicating ability to design ground up including construction of sample/weighting etc. and prescribing statistical techniques
  • Experience with communications/advertising development and evaluation (including digital properties), tracking (satisfaction/experience and brand/advertising), concept development/evaluation and market potential prediction, designing and analyzing behavioral and attitudinal studies, designing/analyzing attitudinal segmentation and personification
  • Assembling data/information from multiple sources to create a more compelling 'story' and yet distilling all of the information into sharply defined insights that inspire action
  • Demonstrated success in leading market research teams and converting insights into action
  • Working with/managing research suppliers and also personally undertaking foundational analyses and presentations to respond to business needs
  • Work experience that straddles client-side and research agency experience
  • Experience in Health Insurance or Health Care or or Financial or Consumer Packaged Goods setting
  • Ability to work with large data sets
3

Sector Head-international Consumer Research Resume Examples & Samples

  • Prepares research reports including company overview, industry and competitive analysis, valuation and other relevant information based on quantitative and fundamental factors
  • Monitors fundamental and technical targets for current and prospective holdings on a regular basis
  • Organizes and participates in strategy reviews with the research team
  • Monitors performance and holdings relative to investment objectives, benchmarks and firm macro-economic outlook
  • Assists in training, mentoring and development of more junior research analysts and portfolio administrators
  • Meets with internal portfolio specialists, clients, consultants, prospects to review investment processes, portfolio construction, individual positions, and performance
  • Bachelor’s degree required in Business, Finance, or other related area
  • Minimum 8 years of sector experience
4

Director, Consumer Research Resume Examples & Samples

  • Developing a deep understanding of the business and its strategies to develop a research program that has the right balance of agility, robustness, cost and insight to meet the needs of the business issues at hand
  • Work with Senior Leaders to translate the learnings into practical/actionable ideas for further refinement and assessments
  • Develop meta-analyses from the existing body of work - internal and external - to uncover relevant opportunities across the value chain to inspire business stakeholders
  • Lead and inspire a team of experienced market researchers
  • Provide thought leadership in marketing and market research
  • Be willing to work with multiple types and sources of data (quantitative and qualitative) from primary research, the business and secondary sources
  • Advanced degree in Marketing/Business/Social Sciences/Statistics
  • Prior experience in a similar role in a consumer centric company (Client or Agency-side, preferably both); 15+ years of experience market research
  • Master’s Degree of Business Administration
  • Experience in Health Care or Insurance or Financial or CPG setting
5

Consumer Research Strategist Resume Examples & Samples

  • Evaluates the Mpls- St Paul marketplace media expenditures and collaborates with sales managers on key categories and prospects
  • Performs in- depth analysis of data to best understand the targeted category and then identify opportunities for the category and specific advertisers to increase their market share.Identify how KARE can help and incorporate the benefits of our entire integrated product suite
  • Develops ‘thought leadership’ and “go to market strategy” for key categories
  • Correlates insights and category trends into potential implications for respective customers and communicates to sales managers and account executives alike
  • Collaborates with sales managers and account executives in customizing an insightful presentation for our customers
  • Participates in client presentations and insight meetings as an extension of the sales team
6

Director, Consumer Research Resume Examples & Samples

  • Manage a team of analysts to plan, research and write analyses of consumer sectors and companies
  • Plan our consumer research, choosing topics, designing and implementing appropriate research approaches for different topics and sectors (encompassing quantitative surveys, on-the-ground research and in-depth desk-based quantitative and qualitative research and analysis) and overseeing the analysis of the findings in the form of in-depth written reports in English
  • Carry out in-depth quantitative and qualitative research on listed companies via a combination of desk-based research, including survey and balance-sheet analysis, as well as reporting/on-the-ground research
  • Design survey questionnaires and coordinate with our Data Analyst, in-house researchers and survey vendors to implement surveys
  • Write up research findings in English for a specialist investor and corporate audience
  • Maintain up-to-date overall knowledge of China’s consumer market across a range of sectors and keep abreast of trends and developments
  • Where required, respond to client questions and communicate face-to-face, over the phone and via email with clients
  • Coordinate cross-sectoral research projects with other Directors and Heads of Research
  • Oversee the future development and expansion of our consumer research
  • When assigned by the Principal, act as a researcher or chief researcher on custom research projects
7

Senior Mgr, Consumer Research Resume Examples & Samples

  • Support the execution of research initiatives aligned with overall organizational strategic direction by analyzing corporate objectives and identifying research needs and opportunities
  • Translate strategic research needs into high detailed projects; prioritize workload, ensure high quality execution of projects and on-time, on budget completion
  • Within the Market Research Department, coordinate/manage project plans and timelines, resource allocation, and vendor management
  • Develop and enhance internal client relationships with top executives of each line of business to communicate/interpret business issues and design and translate effective research strategies in order to eliminate knowledge gaps
  • Lead in developing actionable research initiatives that drive and validate corporate vision and create positive change throughout the organization
  • Produce and present results and draw analytical insights from consumer research efforts and make recommendations to affect overall business direction
  • At least 6-8 years of experience in marketing research with customer-focused analytical experience including primary market research
  • Media/Cable experiences a plus, services industry preferred. Media or advertising research/agency or consulting experience a plus
  • Ability to develop, motivate and manage vendors
  • Required understanding of conducting large research projects and using multiple data sources including primary and secondary research to answer business questions
  • Ability to analyze and draw insights from a variety of primary and secondary research sources including; survey data, focus group information, and market metrics
  • Demonstrated experience in a cross-functional, consultative role building consensus and influencing others
  • Proficient in analytical tools, Microsoft Excel, Word, and Powerpoint. Experience in Tableau welcomed
  • Excellent communication and interpersonal skills required
  • MS or MBA in marketing, market research, or other analytically driven area a plus
8

Consumer Research Analyst Resume Examples & Samples

  • Assists in supporting the product development process, globally, through objective quantitative and qualitative consumer research with some supervision from their manager
  • Assists in planning and designing, and implementing product testing projects for technical performance tests and consumer use tests
  • Interacts collaboratively on a routine basis with Product Development, Clinical Evaluation and Marketing for needs assessment/test objectives
  • Observes, assists and beginning to lead the execution and reporting of qualitative research and broader strategic studies
  • Performs and/or supervises data tabulations and analyses of results using statistical programs or a consulting statistician
  • Interpret results and provide appropriate recommendations to project team
  • Must be able to write, review, edit, and effectively communicate accurate and concise information regarding research results
  • Effectively utilize the most current computer software and automated presentation equipment (i.e., Microsoft Word/Excel/PowerPoint/Access/Compusense) to make consumer testing more efficient, to create high quality reports and to creatively and effectively present information to clients
9

Manager, Consumer Research Resume Examples & Samples

  • Partner with Sr. Director of Market Research and Vice President of Marketing Analytics to craft, execute and deliver on research agenda to drive business growth and answer key challenges
  • Develop the key insights from the ground up – ensuring alignment with overall organizational strategic direction by analyzing corporate objectives and identifying needs and opportunities
  • Translate strategic insight needs into detailed project deliverables; partner with internal and external resources to ensure high quality and on-time completion
  • Develop internal client relationships to communicate/interpret business issues
  • At least 4-5 years of experience in consumer insights with customer-focused analytical experience
  • Ability to analyze and draw insights from a variety of primary and secondary research sources including; survey data, focus group information, and market metrics. Alongside subscriber metrics and database generated KPI’s
  • Demonstrated experience in a cross-functional, consultative role
  • Proficient in analytical tools, Microsoft Excel, Word, and Powerpoint. Experience in Tableau and/or SPSS welcomed
  • Strong communication and interpersonal skills required
  • MS or graduate degree in quantitative field or MBA
10

Associate, Consumer Research Analyst Resume Examples & Samples

  • Assists in supporting the product development process, globally, through objective quantitative and qualitative consumer research with under the supervision from their manager
  • Responsible for managing the executional aspects of the research process with regular managerial supervision, i.e., designing, executing, and reporting of research studies targeting consumer acceptability of new and innovative products and substantiating performance claims
  • Impacts the business tactically, by interpreting, synthesizing and effectively communicating the results from research studies (integrating additional data sources with guidance as necessary)
  • Learns to utilize research best practices in order to employ traditional and innovative solutions to generate actionable insights
  • Objectively represents the voice of the consumer at all times
  • Assists manager in planning and designing, and implementing product testing projects for technical performance tests and consumer use tests
  • Interacts collaboratively on an as needed basis with Product Development, Clinical Evaluation and Marketing for project execution. Manages research vendor relationships and ensures the appropriate testing methodology is conducted under direction from manager
  • Observes and assists manager in the planning, execution and reporting of qualitative research and broader strategic studies
  • Performs and/or supervises data tabulations and analyses of results using statistical programs or a consulting statistician. Interpret results and provide appropriate recommendations to project team for routine projects
  • Effectively utilize the most current computer software and automated presentation equipment (i.e., Microsoft Word/Excel/PowerPoint/Access/Compusense) to make consumer testing more efficient, to create high quality reports
  • Must have a minimum of 1 to 3 years of relevant consumer research experience or related consumer science, sensory or educational experience. Global experience not required but considered a big plus
  • Experience should include exposure to custom research techniques including a general understanding of both quantitative and qualitative approaches
  • Demonstrates strong analytical and communication skills
  • Should have strong project management skills, experience in engaging with internal clients and ability to manage multiple projects in a fast pace environment
  • BA/BS degree, or equivalent work related experience, most likely be in any of the following fields; social sciences, psychology, market research, business, marketing, statistics
  • A graduate degree is an advantage but not required
11

Manager, Consumer Research & Insights Resume Examples & Samples

  • Be the first point of contact for internal clients on projects and maintain comprehensive notes, demonstrating an ability to own client contact, define business objectives, and prescribe appropriate research techniques
  • Maintain organization and timelines among the internal team (with the ability and desire to learn how to manage both “up” and “down”),
  • Manage relationships with external vendors, including managing quality control, approving coding lists and providing clear instructions to vendors
  • Manage programming and fielding operations, including survey programming, analysis plan, and banners/tabs
  • Test survey links (including testing for spelling, grammar, and logic skips) prior to survey field
  • Ability to effectively tell a research story that delivers on defined research objectives
  • Creates and maintains a formal process to update and share findings with cross-functional partners on research results, opportunities for change/improvement, and next steps
  • In partnership with insights + analytics team and 3rd parties, create a proprietary internal research panel and define best practices for managing it
  • Must be able to exercise sound business judgment in managing multiple research projects and personnel responsibilities
  • Must be able to communicate research data/findings in a concise and salient manner that key stakeholders, including brand executives, can understand and decision off of
  • Takes a creative approach to project resolution
  • 4-7 years of experience in, Marketing Research, Marketing, Business, Statistics or a related area
  • Strongly proficient in Microsoft Office including PowerPoint, Word, Excel, and Outlook
  • Experience in statistical tools [R, SAS, SPSS, XLSTAT] preferred
  • Able to contribute to a team environment yet work autonomously
12

Consumer Research Specialist Resume Examples & Samples

  • Able to write a brief, deal with suppliers, design discussion guides, appropriate samples/targets for each study, analyse and synthesize all research
  • Able to synthesise reports into actionable summaries with strong recommendations based on business objectives
  • Comfortable with engaging consumers one on one
  • Able to engage consumers to provide insight into their lives and beauty habits
  • Able to converse with consumers in their own language (vernacular)
  • Deep understanding of various projective techniques
  • Project management skills are key
  • Good understanding of AMPS (“All Media and Products Survey”)
  • Good understanding of the S.A landscape and consumers
  • Good understanding of the Sub-Saharan landscape and consumers
  • Ability to work on numerous projects at the same time
  • Ability to work in project mode, not only study by study: follow up and link studies together, per category
  • Strong understanding of research methodologies and analysis
  • Self-motivated and disciplined with a strong sense of work ethic
  • Ability to work in a team. And to build internal network with evaluation team World Wide, labs (as “clients”) as well as marketing teams
  • Going the extra mile to achieve results (i.e. field work attendance etc.)
  • Ability and willingness to mentor less experienced team members
  • Marketing or relevant degree coupled with experience in the research industry
  • 3-5 years’ experience in a qualitative and quantitative research environment
  • Previously conducted research in Africa
  • Willing to travel to Sub-Saharan Africa
  • Highly computer literate – must have an advanced level of computer literacy
  • Comfortable with delivering presentations
13

Manager, Consumer Research Resume Examples & Samples

  • Design and implement proprietary quantitative surveys, providing detailed reports and actionable recommendations
  • Design and implement proprietary qualitative research including focus groups, IDI’s and ethnographies providing detailed reports and actionable recommendations
  • Present findings and research-backed recommendations to colleagues and senior management
  • Work closely with Analytics and Syndicated teams to generate deeper, integrated insights
  • Effectively make the case for research to inform business decisions, when appropriate
  • Develop strong working relationships among key stakeholders across multiple business units
  • Keep NYT up-to-date on the latest research methodologies and vendors
  • Distinguish valuable insights from general research findings, and persuasively and clearly present them in written communication and oral presentations
  • Share
14

Associate Consumer Research Manager Resume Examples & Samples

  • Supports the product development process, globally, through objective quantitative and qualitative consumer research with some supervision from their manager
  • Responsible for managing the executional aspects of the research process with some managerial supervision, i.e., designing, executing, and reporting of research studies targeting consumer acceptability of new and innovative products and substantiating performance claims
  • Impacts the business both strategically and tactically, by interpreting, synthesizing and effectively communicating the results from research studies (integrating additional data sources as necessary)
  • Utilizes research best practices in order to employ traditional and innovative solutions to generate actionable insights
  • Capable of planning, designing, and implementing qualitative exploratory, early idea screening, product development guidance testing and consumer product performance validation tests
  • Interacts collaboratively on a routine basis with New Technology, Consumer Product Design, White Space Innovation, Product Development, Clinical Evaluation, Package Engineering & Design and Marketing for project execution
  • Manages research vendor relationships and ensures the appropriate testing methodology is conducted
  • Must be able to interpret, write, review, edit, and effectively communicate accurate and concise information regarding research results
  • Effectively utilize the most current computer software and automated presentation equipment (i.e., Microsoft Word/Excel/PowerPoint/Video Editor) to make consumer testing more impactful and to create high quality reports and presentations
  • Must have a minimum of 3 to 5 years of relevant consumer research experience or related consumer science, sensory or educational experience. Global experience not required but considered a big plus
  • Experience should include experience in custom research techniques including a good understanding of both quantitative and qualitative approaches
  • Experience should include consumer packaged goods research or related field. Beauty experience a plus and passion for the beauty category
  • Demonstrates ability to manage the team through ambiguity to develop clear learning plans
  • Demonstrates strong consumer empathy and the ability to articulate what the consumer feels
  • Demonstrates strong creative, analytical and communication skills
  • BA/BS degree, and equivalent work related experience, most likely be in any of the following fields; social sciences, psychology, market research, business, marketing, statistics
  • Must be a team player with strong organizational and interpersonal skills
15

Associate Consumer Research Manager Resume Examples & Samples

  • Responsible for leading the Category Consumer Insight process, globally, through objective quantitative and qualitative consumer research with some supervision from their manager
  • Responsible for managing the executional aspects of the research process with some managerial supervision, i.e., designing, executing, and reporting of research studies targeting consumer understanding of category behaviors, brand positioning, and concept development
  • Responsible for analyzing key studies and informational resources both custom and syndicated such as Brand Health, Word of Mouth, Euromonitor, Mintel, A&U or other survey data
  • Impacts the business, mainly tactically, by interpreting, synthesizing and effectively communicating the results from research studies (integrating additional data sources as necessary)
  • Utilize research best practices in order to employ traditional and innovative solutions to generate actionable insights
  • Capable of planning and designing, and implementing consumer testing projects for brand concepts, competitive benchmarking and category strategy
  • Interact collaboratively on a routine basis with Global and Local Marketing, Product Development and Consumer Product Design for needs assessment/test objectives. Ensures the appropriate testing methodology is conducted
  • Observes, assists and beginning to lead the execution and reporting of qualitative research
  • Perform and/or supervise data tabulations and analyses of results using statistical programs or a consulting statistician. Interpret results and provide appropriate recommendations to project team
  • Write, review, edit, and effectively communicate accurate and concise information regarding research results
  • Effectively utilize the most current computer software and automated presentation equipment (i.e., Microsoft Word/Excel/PowerPoint/Access) to make consumer testing more efficient, to create high quality reports and to creatively and effectively present information to clients
  • Suggest innovative techniques to analyze, track, mine, and utilize both current and historical data
  • BA/BS in social sciences/psychology/market research/business/marketing/statistic. Graduate degree is an advantage but not required
  • Approximately 3 - 5 years of marketing research experience is needed. Can be a combination of research supplier, ad agency and client side
  • No certification or license is needed. Cosmetology license a plus
  • Broad understanding of a range of qualitative and quantitative research techniques
  • Given the responsibilities of the Associate Manager, must have a working knowledge of a variety of other groups as necessary (e.g. marketing, advertising and R&D)
16

Consumer Research Analyst Resume Examples & Samples

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and educatio
  • At least two (2) years of experience developing, administering and managing large and small scale surveys
  • Knowledge of surveying techniques and methodology
17

Consumer Research Analyst Resume Examples & Samples

  • Guest Experience Monitor (GEM) Program Management, Analysis, and Reporting
  • Manage the ongoing detailed reporting process for standard daily, monthly, and quarterly reports for all properties within the company
  • Meet with Guest Service Directors and VP’s of Hotel Operations at each property to gather desired reporting outputs
  • Design standard cross-property reports to fulfill overall company needs
  • Secure approval of proposed GEM reports with property stakeholders
  • Prepare and distribute monthly GEM key insights report for senior executives, including trend analysis and identifying reasons for changes over time. Respond to inquiries on these results
  • Manage the generation of recurrent Excel-based guest service performance dashboards, including metrics from post-stay surveys and social media review sites (e.g., TripAdvisor, Yelp)
  • Manage the design of the GEM reporting dashboard to ensure optimal functionality for the organization
  • Primary resource for analysis and support of hotel operations and marketing personnel on data interpretation and application towards actionable results
  • Maintain dialogue and relationships with key property employees and senior management to ensure cross property awareness and understanding of research results
  • Manage the GEM daily push report design and delivery process
  • Maintain the list of current outlets across our portfolio to ensure GEM survey is accurate
  • Run a weekly audit of marketability of recent guests, to serve both GEM and companywide interests
  • Conduct all phases of primary research through online surveys, including questionnaire design, survey programming, oversee data collection, results analysis, and reporting of insights
  • Act as liaison between MGM Resorts properties and third party research providers
  • Partner with other departments to ensure their survey needs are effectively met
  • Example of research projects: Convention/ conference groups satisfaction; Employee satisfaction; Casino/ hotel event satisfaction
  • Resolve daily maintenance issues with GEM data and/ or survey delivery/ collection process
  • Manage/ maintain all user accounts and permissions
  • Perform all other job related duties as requested
  • Bachelor’s Degree; preferably in business, marketing, statistics or related field
  • At least 2 years of experience in a general business role
  • Highly skilled in the use of MS Excel, including pivot tables, lookup statements, and advanced functions
  • Able to lead and mentor a team
  • Have interpersonal skills to deal effectively with all business contacts
  • Professional appearance and demeanor
  • Work varied shifts including weekends and holidays
  • Able to effectively communicate in English, in both written and oral forms
18

Global Consumer Research Manager Resume Examples & Samples

  • Determine most appropriate methodologies to answer clients objectives and address business questions
  • Design study protocols, survey questionnaires, and moderator guides
  • Moderate online and/or offline qualitative research
  • Analyze results, develop presentations and share insights and recommendations based on insights
  • Leverage social listening and other behavioral data analysis to augment or complement primary research findings as needed
  • Manage work flows and timelines for primary research studies
  • Stay current on market research methodologies, best practices and innovation
  • Work closely with internal stakeholders, including product, editorial, marketing and external clients including J& partners
  • Bachelor’s degree required, ideally with a focus in statistics or social sciences; MBA preferred
  • 5 years of experience in market research (digital, publishing, healthcare, market research vendor experience preferred) required
  • Expertise in quantitative market research, data analysis, and reporting of findings required
  • Knowledge of SPSS or other statistical programs required
  • Experience with qualitative research (online focus groups, usability testing, or in-person qualitative research) required
  • Experience with online social listening tools a plus
  • Advanced Excel and PowerPoint skills required along with ability to create engaging presentations that tell a story with data
  • Strong communication, writing, and presentation skills
  • Experience presenting findings to external clientsMarket Research
19

Consumer Research Analyst Resume Examples & Samples

  • Minimum of 3 years' experience in the following
  • Some knowledge of database software (preferably Microsoft Dynamics, Salesforce, Access, etc.)(preferred)
  • Experience with statistical software such as SPSS, SAS, etc
  • Strong MS Office skills in Excel and Word
  • Demonstrated capacity for developing and understanding research strategy
20

Manager, Consumer Research Resume Examples & Samples

  • Collaborate and assist with design and development of online questionnaires
  • Coordinate and work with research suppliers on key research projects with regard to sampling, fieldwork, quality control, quota management, etc
  • Analyze and synthesize data using SPSS, Excel and other analytical tools to draw meaningful, actionable business insights
  • Develop presentations, charts and graphs from raw data to answer business questions
  • Participate in short term and long term strategic planning for consumer research initiatives across businesses
  • We’d like you to have BA or BS degree in something quantitative like Statistics, Math, Social Science etc. A graduate degree in a relevant field is a plus
  • At least 5+ years of hands on experience with consumer research, preferably at a market research supplier
  • Experience with a wide array of brand, marketing/advertising and consumer research methodologies
  • Experience in designing and writing online questionnaires
  • Strong analytical skills with hands-on experience in statistical analysis, as well as proficiency with statistical software packages (SPSS or R) or the ability to learn quickly
  • Strong attention to detail and ability to quality check at various stages of the research process to ensure accuracy
  • A motivated learner, who is willing to stay up to date with the latest research methodologies and skills
  • Online dating knowledge or experience a plus
21

Director, Consumer Research & Insights Resume Examples & Samples

  • 8-10 years of progressive experience in qualitative and quantitative research methodologies and techniques. Focus group moderating experience a plus
  • Extensive understanding of traditional consumer research techniques, methodologies and best practices. Copy testing experience a plus
  • Experience on the client side translating business needs into research strategies, design, execution, analysis and presentation
  • Experienced working directly with consumer data in SPSS, SAS, etc. Track record of statistical analytics, modeling, segmentation experience
  • Strong interpersonal skills with the ability to work collaboratively within and across research and analytic teams
  • Strong communication and presentation skills (excel at narrative development, holistic perspective, concise/actionable insights, accessible to a non-research audience)
  • Highly organized and able to handle multiple projects simultaneously in a fast-paced environment. Very detail oriented
22

Consumer Research Analyst Resume Examples & Samples

  • Work with the sales and marketing functions to develop a holistic view of the consumer and shopper
  • Manage internal and external stakeholder relationships and communication
  • Generate and contextualize consumer and market insights and translate them into actionable business strategies and innovation
  • Drive portfolio development and enhancements in a multi-category context by identifying and capitalizing on consumer, market and societal trends
  • Identify long- term opportunities through use of both quantitative and qualitative research
  • Facilitate the cultural transformation from a brand-centric to a consumer-centric organization through the strategic integration of research tools
  • Work with the cluster research team in actively seeking out concept and project knowledge, learnings and best practices from other markets
  • Encourage and promote cross-market fertilization of ideas with key stakeholders locally and internationally
  • Establish a knowledge management process that harnesses consumer and market information to feed the insights generation and innovation processes
  • Lead, guide and develop the marketing research and consumer insights function to devise optimum resources in order to attain objectives (this includes the management of market research agency contractual obligations and work load priorities)
  • Manage the consumer market research budget
  • Maintain a thorough understanding of the major legal and corporate affairs issues which may impact the industry in order to ensure compliance and anticipative thinking in a changing environment
  • Lead effective relationships with internal stakeholders (notably the Legal and Corporate Affairs teams) to ensure that all reports and analysis are compliant with local legislation and relevant PMI policies
23

Innovation Consumer Research Resume Examples & Samples

  • Design and manage Nordstrom Innovation Team’s consumer and market research book of work
  • Effectively manage and facilitate consumer and market research needs, end-to-end, from research design to insights and implications
  • Build compelling storylines, insights and recommendations, drawing from various primary and secondary data sources to shape stories and strategies for our business
  • Source and manage vendors when necessary
  • Support the development of business cases and operational plans by representing the customer’s voice
  • Demonstrates leadership and the ability to influence by initiating partnerships that promote organizational change
  • Be an industry thought leader on the innovation team, staying up on consumer and market trends and educating the broader team when necessary
  • Promote a culture of innovation, collaboration and experimentation
  • Must be an expert in designing and facilitating qualitative (e.g. IDIs, Ethnographies, Shop-alongs, Focus Groups) and quantitative (e.g. Conjoint/discrete-choice, max-diffs, Van Westendorp, etc) methods
  • Experience with univariate and multivariate analytical techniques used in market research (e.g., clustering analysis, regression, Bayesian network analysis, etc.)
  • Outstanding track record of developing innovative, differentiated and winning strategies and insights
  • Self-directed ability to proactively identify business needs and opportunities, overcome barriers, and formulate solutions
  • Strong interest in retail and understanding of industry dynamics, multi-channel retail work experience a plus
  • Strong interpersonal, verbal and written communication skills, adept at communicating across all levels of the organization
  • Ability to collaborate with cross functional partners
24

Sensory & Consumer Research Analyst Resume Examples & Samples

  • Coordinates product acquisition and product handling instructions
  • Develops methodologies and scorecards for sensory research and simple consumer research
  • Analyzes and interprets data for reporting
  • Executes the different types of sensory and consumer research tests
  • Facilitates product cuttings with cross-functional work groups including Own Brand, OBQA and Procurement
  • Scrutinizes data for accuracy in test execution and data analysis
  • Establishes effective and efficient procedures for getting work done
  • Keeps information and documentation in an orderly manner
  • Follows up on all requests
  • Bachelor's degree in Food Technology/Science, Sensory Science, Sociology, Psychology, Consumer/Market Research or related field
  • 2+ yrs experience in sensory and/or consumer research, quantitative and qualitative research
  • Knowledge of best practices to develop research methodologies for sensory research and market research
  • Working knowledge of SAS or other statistical analysis software
  • Proficiency in MS Office Software, fax machines, copiers, etc
25

Consumer Research Analyst Resume Examples & Samples

  • Bachelor’s Degree in Business, Marketing, Statistics or related field
  • At least 2 years of experience in a data analysis, market research, or general business role
  • Work varied shifts, including weekends and holidays
26

Chase Institute Consumer Research Manager Resume Examples & Samples

  • Work with the Consumer Research Director to project manage (develop, oversee, plan, implement, and refine) the Consumer Research agenda
  • Identify and prioritize timely and impactful Institute research
  • Provide regular direction for both the team and individual team members, including the best sequence and allocation of work across workstreams
  • Drive team results through leadership of weekly team meetings and problem-solving sessions, including management and development of materials and presentations for weekly team sessions
  • Liaise with internal partners to coordinate team workstreams, communicate priorities, manage and resolve data governance issues, and ensure timely delivery of research publications
  • Drive, track, and own key team and organizational initiatives in support of Research Director and team objectives, as well as Institute information management goals
  • Demonstrated understanding of consumer finance
  • Expertise in creating and delivering presentations to groups; strong Excel and PowerPoint skills and ability to visualize data in innovative ways
  • Ability to work in a high-performance, professional environment, with quick turn- around times and changing priorities
  • Strong organizational skills, including good judgment and decision making abilities
  • Ability to multi-task and adapt to changing priorities
  • Attention to detail with logical thought process
  • Superior time management skills and the ability to develop workplans, set and meet deadlines, and effectively prioritize and delegate work
  • Master’s degree required
  • Background in economics or data science preferred
27

Head of Consumer Research & Insights Resume Examples & Samples

  • Understand the consumers needs regarding insurance plan design, pharmacy usage, and clinical programs, and develop product/service recommendations for business owners
  • Design and implement proprietary quantitative surveys across a variety of methodologies such as discreet choice, brand tracking, and creative testing (media-consumption habits)
  • Design and implement proprietary qualitative research including focus groups, IDI's and ethnographies that bring the consumer (i.e. their wants, needs, attitudes) to life
  • Understand the habits of our digital users, using participatory design, in-person and remote interviews, ethnographies, card-sorting, and usability studies
  • Run qualitative and quantitative studies through using internal teams when necessary
  • Work closely with Analytics and Marketing teams to generate deeper, integrated insights
  • Function as the internal advocate for consumers and for Humana’s understanding of them
  • Develop breakthrough consumer insights for all research studies, distinguishing valuable insights from general research findings
  • Construct compelling presentations and insight summaries
  • Go beyond the “presentation” utilizing other creative devices to bring the consumer to life: personas to bring to life a segmentation, journey maps to better understand consumer behavior, respondent interviews that turn into compelling consumer videos, and using research artifacts effectively as inspiration to others in the organization
  • Develop strong working relationships among key stakeholders and be the go-to resource for all things related to the consumer
  • Able to advocate for the consumer at the most senior level, to help the organization optimize trade-offs between business outcomes (profitability, operations) and consumer needs
  • Good collaborative ability to partner with Data Science and Experimental Test & Learn groups to develop consumer insights and drive collective insight into action by partnering with operational functions
  • Proven experience leading a consumer/market research team and a record of success in developing team members for advancement into roles of increasing responsibility
  • Experience managing external vendor relationships
  • Deep and extensive experience in executing quantitative and qualitative research and deployment of research methodologies (not just managing vendors) in consumer industries, and those who also have health care experience will be preferred
  • Expert in both innovative and traditional quantitative (e.g. conjoint research) and qualitative research methodologies
  • Focus group moderating and experience conducting interviews a must; experience with smaller-scale consumer interaction (i.e. triads) preferred
  • Bachelor’s degree is required; MBA or advanced degree in social science, business and/or market research preferred
  • Ability to empathize with different consumer types, see the world through their eyes and connect those dots to the business
  • Enjoys people, spending time with them, listening to them, and sharing their stories
  • Possess a natural curiosity; never willing to settle for an answer, always asking the next question and always challenge the status quo via data affirmation
  • Is a storyteller at heart, who can take the insights and implications found in the data and relate them through cohesive narratives
  • Proven ability to work with stakeholders outside of research, analytics, and marketing; building trust and being someone stakeholders seek out for an opinion
  • Ability to tackle very loosely defined problems, creating clarity, building trust, and guiding stakeholders through process
  • Need to be able to confidently defend their work and advocate for their point-of-view
28

Senior Manager, Consumer Research & Insights Resume Examples & Samples

  • Lead research priorities for Brand & Product Marketing to bring together insights that impact key business decisions across the business
  • Manage the planning and executing of qualitative and quantitative studies (including method selection, questionnaire/discussion guide development, programming and testing surveys, sample procurement, field and quota management, and data analysis)
  • Design, plan, and resource qualitative and quantitative customer research: brand tracking, user surveys, NPS, and more across the entire Rent the Runway product portfolio
  • Track brand health and awareness against earned and owned media spend
  • Personally execute customer research in many cases (e.g. writing and programming surveys, moderating store shopalongs, ethnographies, focus groups, phone interviews, etc.)
  • Give customer voice to the development of new products, product features, and marketing communications
  • 8+ years of relevant experience in qualitative and quantitative consumer marketing research & analysis. Strong preference for prior experience working on female-focused brands
  • Strong analytical and interpretive skills with the ability to distill lengthy qualitative research or complex quantitative analysis into insightful stories
  • First hand-experience doing qualitative and quantitative research design, fielding, and analysis. If you’ve mostly worked with agencies, this role probably isn’t right for you
  • Executive presence with the ability to up-level findings when presenting to senior audiences
  • Highly collaborative and demonstrated ability to work collaboratively across marketing, product management, design/creative, and other cross-functional teams
  • Solid understanding of research frameworks, requirements, and tools across both qualitative and quantitative research techniques univariate and multivariate analytical techniques used in market research (e.g., regression, cluster analysis, conjoint analysis, factor analysis, survey design, etc.)
  • Superior attention to detail and a passion for precision
29

Consumer Research Resume Examples & Samples

  • Undergraduate degree
  • 7 years of experience in marketing, consumer research, or data analysis
  • Strong verbal and written skills. Ability to create presentations that convey insights
  • Good working knowledge of statistics and develop statistical interpretations into business implications
  • Competence in integrating multiple sources of information (primary and secondary research) with data to drive towards actionable insights that can be implemented in the business
  • Strong Excel skills with at least 2 years of experience using BI Tools such as Tableau, Alteryx, or Qlikview
  • MBA with emphasis on quantitative analysis
  • At least one year of retail or channel-based sales experience
  • At least 3 years of experience in a quantitative role using primary and syndicated data and research
  • Ability to work in a matrix organization and through ambiguity
30

Senior Consumer Research Expert Resume Examples & Samples

  • 2 years of supervisory experience
  • Bachelor degree in Research, Experimental Design, Retail, Marketing, Social Sciences, Statistics, Analytics or related field and 4 years of experience in research, experimental design, social sciences, statistics, analytics or related field OR 6 years of experience in research, experimental design, social sciences, statistics, analytics OR Master's degree in Research, Experimental Design, Retail, Marketing, Social Sciences, Statistics, Analytics or related field and 2 years of experience in research, experimental design, social sciences, statistics, analytics or related field
  • Additional Preferred Qualifications
  • 4 years of experience doing marketing research in the retail field
  • 4 years of experience in marketing research firm or corporate marketing research department or related field
  • Employment Type:Full Time
31

Manager, Consumer Research Resume Examples & Samples

  • Post-Secondary degree in Business and or a related field
  • Minimum 7+ years work experience within a consumer market research environment
  • Understanding of research methodologies (choice-based modeling, usage and attitude, segmentation, brand/market/advertising tracking, concept testing, customer satisfaction)
  • Understanding of multi-variate stat techniques (factor analysis, cluster analysis & regression)
  • Experience with consumer insights and an ability to synthesize data to make recommendations
  • Experience with SPSS and Vision Critical Sparq is an asset