Designer, Marketing Job Description

Designer, Marketing Job Description

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Designer, marketing provides input in creative direction/creation of concept development, copy and design for visual materials for promotions, web projects, Power Point presentations, invitations, printed collateral and internal communications using design software such as Adobe Photoshop.

Designer, Marketing Duties & Responsibilities

To write an effective designer, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included designer, marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Execution of event collateral for both Teen Vogue and client specific needs, including all design for Teen Vogue’s signature events
Responsible for designing traditional, interactive and mobile presentation materials
Partner closely with the creative manager and business partners to ideate and solve day-to-day creative business needs
Researches and generates revenue leads via the internet, Scarborough, trade publications, newspaper, magazines, to support the sales team
Analyzes and distributes competitive intelligence updates to management team that has a direct impact on maintaining the company’s position in the marketplace
Prepares ad-hoc category analysis, navigating existing category exclusivities at multiple facilities
Partner with vendors and internal teams to reach a high quality standard through the development of usability research, information architecture, and visual design on a project by project basis
Develop and maintain application design standards including documentation such as style guides and a design pattern library
Ensure high quality, profitable execution of creative deliverables
Prepare and effectively present comps to internal business constituents and/or team members

Designer, Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Designer, Marketing

List any licenses or certifications required by the position: BA, BFA

Education for Designer, Marketing

Typically a job would require a certain level of education.

Employers hiring for the designer, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Graphic Design, Design, Marketing, Education, Communications, Web Design, Advertising, Visual Communications, Art, Fine Arts

Skills for Designer, Marketing

Desired skills for designer, marketing include:

Adobe Creative Suite
CSS
Illustrator
Multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
Photoshop
4-color process
After Effects
Design process
HTML
Image retouching and print industry technology

Desired experience for designer, marketing includes:

Able to review and edit documents for grammar and spelling
Ability to meet & follow through on tight deadlines
Ability to handle work volume and balance multiple projects at once
Experience in concepting –online or offline, including in store materials, repurposing of campaign assets, HTML/richmedia emails, online campaigns, microsites, websites, social or mobile
Must be able to mentor junior designers
Minimum 2 of years in a creative services role

Designer, Marketing Examples

1

Designer, Marketing Job Description

Job Description Example
Our company is growing rapidly and is hiring for a designer, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for designer, marketing
  • Creating-marketing material for mailings and sales representatives postcards, flyers
  • Communicating and supporting sales team with marketing projects
  • Works with creative team in production and design application of marketing initiatives
  • Works closely with creative to ensure that creative intent and marketing results are achieved at the highest level, always with the end user experience in mind
  • Interact with product management teams to understand business and user requirements to determine minimum specifications for marketing development
  • Create compelling design and advertising solutions within a growing internal creative department
  • Assist in planning and scheduling advertisements across school magazines
  • Design advertisements for print (CMYK/PDF) and online (RGB/GIF) consistent with specifications
  • Prepare copywriting of marketing text across promotional platforms
  • Plan and design materials for direct mailings to students and parents
Qualifications for designer, marketing
  • Bachelor's degree in graphic design or equivalent experience (3 – 5 years of experience in graphic design)
  • Strong layout and visual communication skills
  • Quick learner and open to change and new ideas
  • Demonstrated superior customer service/business acumen with the ability to work independently, in a team environment
  • Market Research Database Experience
  • Fluent in foreign languages and/or experience with designing in foreign languages
2

Designer, Marketing Job Description

Job Description Example
Our company is hiring for a designer, marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for designer, marketing
  • Develop and design online and print advertising, brochures, newsletters, marketing emails, and other collateral and presentation materials
  • Create a range of materials including collateral, infographics, illustrations, iconography, event/environmental graphics and presentation visuals for print and digital
  • Align with corporate digital asset management storage procedures and naming conventions
  • Present ideas, concepts and finished work to key stakeholders, colleagues and clients
  • Designs and edits Marketing Communications materials including direct mail, brochures, web content, sales letters, flyers, newsletters, newspaper, radio and TV advertising, and other projects as assigned
  • Organizes and maintains Talent Attraction asset library
  • Works with outside vendors, as needed, to ensure all tactics are created and produced according to designated timelines
  • Supports the Social Media Specialist with content programming in Sprinklr system
  • Photography and video recording as needed
  • Communicates project requirements and coordinates with team to assure project completion
Qualifications for designer, marketing
  • NPD, MS Office (specifically Excel, PowerPoint)
  • Experience working in a US marketing operations role with experience working with specialty retailers and Sephora would be ideal
  • Experience in beauty categories a plus and in fragrances would be ideal
  • A bachelor's degree is required, and an MBA is preferred
  • 7+ years professional design experience in design studios, creative agencies, or on in-house teams at creative global brands
  • Experience collaborating with policy marketing and communications teams
3

Designer, Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of designer, marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for designer, marketing
  • Develop new advertising campaign concepts for both interactive and occasionally print
  • Develop design systems that standardize our brand across various digital touchpoints
  • Design for web including web banners, online member newsletters, and e-mail
  • Design for trade show exhibits, giveaways, and other applications
  • Research, gather, photograph, illustrate, typeset and produce visual content for projects as needed
  • Track, manage and monitor project time spent, deliverables and communications via online database
  • Utilize excellent communication and organization skills
  • Work as part of team, creatively and independently
  • Partner with creative, marketing and agency teams to deliver creative that maintains best possible user experience on strategy and on time
  • Ability to create visual designs across a wide range of assets (including landing pages, web and mobile interfaces, Online Display Advertising, native ad units, social tiles) that push the EBM brand marketing expression, evolve guidelines and engage the consumer
Qualifications for designer, marketing
  • Strong portfolio of work that demonstrates expertise across print, typography, and iconography
  • A degree in Design, Interactive Design, Visual Studies, or other design-related field is preferred
  • Freehand illustration skills
  • Proven ability to prioritize and deliver exceptional design at high volumes under tight timelines
  • 2-4 year degree in Graphic Design, Visual Communication, Multimedia Design or related field of study
  • Advanced typography skill
4

Designer, Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of designer, marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for designer, marketing
  • Experience and competency in print production, file preparation, and prepress
  • Wine, distilled spirits, beer, beverage or other CPG experience
  • Ability to envision strategic concepts targeted towards specific retailer’s 360 shopper programs
  • LINE Thailand’s Online/Offline game marketing design
  • LINE Thailand’s Offline Game Event design
  • LINE Thailand’s new game brand identity design
  • Manage and develop production files for design collateral, based on department/floorset calendar and cadence
  • Contribute to seasonal and campaign kick-off presentations with department and company leadership
  • Actively work with creative partners (Graphic Design, Art Director, Copywriting, etc) to develop concept and design for future projects
  • Maintain an intimate understanding of the brand and customer and stay up-to-date on industry trends and other retail brands
Qualifications for designer, marketing
  • Previous graphic design experience a must with a strong portfolio
  • Strong knowledge of color, visual balance, and typography
  • Ability to collaborate with Marketing team and other designers on the overall visual appearance of the brand and how it communicates to the target audience
  • Ideal candidate has a "big picture" mentality and will play a huge role in developing the visual language that defines the brand
  • Produce creative and impactful marketing materials quick and accurate turn-around
  • Graphic designer must have knowledge and skills to support projects with overall art direction as needed
5

Designer, Marketing Job Description

Job Description Example
Our company is hiring for a designer, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for designer, marketing
  • Design marketing materials including daily marketing emails, display ads, and social content
  • Own the selecting & retouching of photos for use in marketing materials from seasonal photoshoots and stock photo libraries
  • Collaborate with team to research data and perform A/B testing on marketing materials
  • Iterate on designs based on team feedback, customer feedback, and data
  • Work closely with product managers, engineers, and the rest of the team to deliver amazing experiences for our customers
  • Work within established templates to illustrate / design a variety of new themes
  • Translating the “program experience” into visual collateral
  • Creating design options for concept reviews
  • Integrating feedback from internal and external customers into revised designs
  • Understanding and supporting the instructional framework of a program through creative design solutions
Qualifications for designer, marketing
  • Must have excellent project management and time management skills with the ability to work consecutively on multiple projects under tight deadlines
  • Associate’s or Bachelor’s degree in Visual Communications, Graphic Design, Marketing, or other related field
  • 3+ years experience in design studio, agency or freelance
  • Must be very able with the Adobe CC Suite - Photoshop, Illustrator, InDesign
  • An interest in pop culture, entertainment, and animation
  • Some knowledge of Japanese licensed content helpful

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