Product Manager, Digital Cover Letter

I would like to submit my application for the product manager, digital opening. Please accept this letter and the attached resume.

Previously, I was responsible for actionable recommendations for owned, earned and paid digital marketing campaign performance improvement and digital product feature development; work with media buying agency on digital campaign optimizations.

Please consider my experience and qualifications for this position:

• Understanding of measurement tools (Adobe Analytics, BrightEdge, and Google Analytics)
• Proficient use of Microsoft Office software programs such as Word, Outlook, Excel, Jira, and WorkFront
• Experience with Salesforce/ExactTarget, Optimizely
• Experience working with copy and graphics for a web site
• Highly motivated self-starter who can work independently with cross-functional teams
• Familiarity creating and editing in MS PowerPoint and Excel
• Deep knowledge of and a track record analyzing Web analytics
• Understanding of basic web concepts such as XML, content management systems, HTML, and CSS

I submit this application to express my sincere interest in the product manager, digital position.

Previously, I was responsible for guidance and expertise on digital video distribution across paid, owned and earned channels.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Knowledge of digital development processes – Agile methodology, design thinking
• Knowledge of digital and data security processes
• Flexible attitude with proven experience of working in a small team
• Experience working across a range of content management systems and web-based applications
• Demonstrated understanding of, and fluency in, web analytical tools, social media marketing applications and monitoring platforms
• Experience managing competing stakeholder and business needs and requirements for high levels of accuracy and timeliness
• Digital Product leadership in fast moving and flexible sector
• Tech understanding with exposure to and fluency in software development and IT systems

I am excited to be applying for the position of product manager, digital. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for a holistic view of media impact across channels and product properties in order to tie campaign performance together across paid, owned and earned platforms.

Please consider my experience and qualifications for this position:

• Understand all phases of the software development life cycle (SDLC)
• Proficiently drive business participation in all phases of the project
• Excellent verbal and written communication skills to comprehend technical information and instructions in order to communicate and collaborate with coworkers, clients, stakeholders, etc
• Experience with product performance monitoring and optimization
• Knowledge of databases, SQL structures and writing simple queries
• Previous experience working in a highly matrixed work environment
• Experience leading online products, user experience, content, design, or production
• Experience guiding creative, technical and business line professionals

I am excited to be applying for the position of product manager, digital. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for digital marketing assets design support for seasonal global campaigns including site, email and digital paid media.

Please consider my qualifications and experience:

• Adept at using consumer insights to drive product planning and product definition
• Experience with business analysis and requirements gathering
• Solid knowledge of technology used to support products and services
• Passionate and curious about the technology-driven world, and empathetic to solving our customer’s needs
• Deep knowledge of bank products and services
• Familiarity with user-centered design
• Engage with diverse stakeholders on the journey to achieve the product vision
• Positive and energetic team member and business leader

I would like to submit my application for the product manager, digital opening. Please accept this letter and the attached resume.

Previously, I was responsible for expertise and leadership across internal teams including internal Digital Operations, Engineering, Product, UX Design,Marketing and Channel partners.

Please consider my qualifications and experience:

• Experience working with CMS systems and tools
• Microsoft Office (Word, Excel, PowerPoint, SharePoint)
• Demonstrated leadership experience in product management and online business management
• Digital product management experience with a multi-channel retailer
• Firm understanding of web, mobile and emerging platforms best practices, and a high level of comfort working with creative, engineering, and technical teams
• Advanced understanding of current technology trends and consumer behavior
• Hands-on product management or product development experience with large enterprise online and/or mobile financial services or ecommerce applications
• Excellent communication and presentation skills, to both internal and external stakeholders, both oral and written, including authorship of product-related documentation