Manager, Campaign Cover Letter

I would like to submit my application for the manager, campaign opening. Please accept this letter and the attached resume.

Previously, I was responsible for expertise and experience to further improve our digital plans and activations, particularly in relation to digital media.

My experience is an excellent fit for the list of requirements in this job:

• Basic knowledge of online media metrics and analysis
• Understand basics of tagging for analytics
• Post-secondary education in marketing, communications, public relations, advertising, or finance an asset
• Have a strong interest in technology
• Analytical thinker with the interest and aptitude for analysis/analytics
• Excellent communicator who can work effectively with partners at all levels
• Demonstrates the highest level of personal and professional integrity
• Analytical – Will love geeking out with us over pivot tables and diving into spreadsheets of data to understand what drives performance

In response to your job posting for manager, campaign, I am including this letter and my resume for your review.

Previously, I was responsible for ongoing support to digital ventures and digital marketing teams, ensuring the consumer perspective is embedded in decision making.

My experience is an excellent fit for the list of requirements in this job:

• Develop and implement a customer contact strategy that delivers the right message to the right customer at the right time
• Use consumer segmentation to drive retention and customer life time value
• Continually test, learn and refine CRM programs to improve performance
• Analyse and report across programs, communicating results and insight across the business
• Work closely with Head Office and Retail colleagues on the delivery of CRM campaigns
• Manage relationships with external partners, email, mobile providers, printers
• Work with the insight and research team to develop programs that meet the evolving needs of the customer
• Manage a CRM Executive to deliver CRM campaigns

I submit this application to express my sincere interest in the manager, campaign position.

Previously, I was responsible for subject matter expertise and recommendations for applicability of emerging trends and capabilities including attribution, digital media, and dynamic creative.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Optimize all active digital campaign daily to ensure impression delivery and maximize campaign performance
• Generate and evaluate proof of performance reports on a monthly and/or campaign-end basis
• Extensive knowledge and experience in managing the digital advertising process
• Knowledge of the digital creative production process
• Can be based in San Francisco or Sacramento with limited travel between the two as needed
• Sound understanding of the prospecting and sales processes
• Manage 360 campaign activation brief, ensuring call centre, boutiques and e-commerce are aware of each campaign 3 months before deployment
• Management of pre and post campaign analysis working closely with the Insights Specialist and Data Analyst to understand the impact of each email/DM campaign in order to impact/ improve the performance for future campaigns

I submit this application to express my sincere interest in the manager, campaign position.

In the previous role, I was responsible for the analysis of current Digital Marketing and CRM campaign performance to assess what is working and what isn’t and recommends actions and solutions to maximize media and promotional expense investment.

My experience is an excellent fit for the list of requirements in this job:

• Having creative agency experience is an added bonus
• Acute attention to detail and highly organized
• Proficiency in implementing complex email programs (drip campaigns/Journey Mapping) including performance reporting
• Expert knowledge of amp script
• Experience with reporting to satisfy internal team requirements setting up stand alone and automated reports and placing on FTP, integration with enterprise reporting tools Google Analytics
• Solid understanding of the full email process and comfortable working under pressure within time constraints
• Striving to create a high standard for email marketing within the organization
• Previous sales, marketing and/or customer service experience, preferably in media sales industry

I am excited to be applying for the position of manager, campaign. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for oversight of all media and advertising campaign efforts, including TV, radio, out-of-home, digital, and on-property signage;.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience of working with marketing functions in the development of campaigns
• Understands customer needs and can delivers innovative, customer-driven marketing campaigns
• Understands & applies effective grower, channel and influencer segmentation
• Is able to use market research & intelligence effectively to understand customers, markets, channels
• Some technical knowledge of related crops
• Speak and write English to a high standard
• High attention to detail, well organized, and able to manage multiple projects simultaneously with a positive attitude
• Previous managed Google Adwords campaigns