Generation Manager Resume Samples

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BS
B Sauer
Bradley
Sauer
149 Dennis Place
Phoenix
AZ
+1 (555) 346 5278
149 Dennis Place
Phoenix
AZ
Phone
p +1 (555) 346 5278
Experience Experience
Houston, TX
Manager, Demand Generation
Houston, TX
Dicki, Jones and Brown
Houston, TX
Manager, Demand Generation
  • Identify new opportunities and manage end-to-end sales pipeline and process with client for the product
  • Articulate Customer Genomics’ differentiation, value proposition and highlight business benefits of engagements through e-mail, voice and in-person interactions
  • Formulate (in collaboration with marketing or independently) and lead various marketing and sales campaigns to achieve business goals
  • Successfully leverage ideas across clients to formulate the best practices and creative thinking to generate new sales leads
  • Partner closely with Sales leads to move opportunities towards closure
  • Flexible and collaborative approach to performing his/her responsibilities across time zones and willingness to spend a couple of hours of overlap to improve productivity
  • Detail-oriented, Self-driven and persistent performer with a keen interest in exceeding goals
Boston, MA
Lead Generation Manager
Boston, MA
Mohr, Abernathy and Stracke
Boston, MA
Lead Generation Manager
  • Develop internal relationships with brokers, office managers, and Home Office staff
  • Participate in strategic growth planning and develop associated ROI and key performance indicators for departmental lead generation
  • Develop and execute marketing programs designed to drive top-of-funnel leads for our enterprise sales team
  • Manage third party digital vendors, negotiate terms and develop contracts
  • Daily use of Pardot: email creation and execution, landing page development, and campaign
  • Work closely with marketing colleagues, product marketing and subject matter experts to ensure quality development and implementation of strategy; work closely with sales to gauge and track quality of leads
  • Using templates and creative resources, create campaign materials for emails, landing pages, banner ads, etc
present
Phoenix, AZ
Senior Manager, Demand Generation
Phoenix, AZ
Lindgren Group
present
Phoenix, AZ
Senior Manager, Demand Generation
present
  • Manage and coordinate all marketing activities associated with a global program including campaign strategy & development, market research, copy writing, analyst alignment, virtual logistics with 3rd party vendors, on-site logistics with the events marketing operations and production teams, event coordination and all pre/post-program follow-up with the Demand Generation Team
  • Identifying trends, developing insights and measuring/analyzing performance, across marketing tactics, in pursuit of improved campaign performance
  • Manage a budget and track ROI of initiatives vs. spend
  • Closely collaborate with the extended Frost & Sullivan corporate marketing team to maintain brand integrity and generate brand awareness via email nurture programs, press releases and social integration with Innovation Nation
  • Project manage timelines and complete end to end marketing performance metrics internally for the Events team and deliver executive briefings and ROI reports for each program to senior management
  • Create/manage ROI reports and communicate success metrics for each program
  • Identify new opportunities and manage end-to-end sales pipeline and process with client for the vertical
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Pittsburgh
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to work from our office in Orange County, California
  • Team-centric mentality and strong communication skills
  • Ability to develop and execute webinars in Webex or similar program
  • Proficiency in Salesforce.com, Pardot (or similar marketing automation tool with HTML), Excel, PowerPoint and Google Drive/Docs
  • 3-5 years of marketing experience, ideally in B2B tech industry
  • Have a high level of reporting sophistication to show conversion, most effective campaigns, and areas for improvement. Be able to draw conclusions and give recommendations on appropriate strategy based on the data collected
  • Work closely with marketing colleagues, product marketing and subject matter experts to ensure quality development and implementation of strategy; work closely with sales to gauge and track quality of leads
  • Daily use of Salesforce.com: lead tracking; extensive creation of reports and dashboards
  • Daily use of Pardot: email creation and execution, landing page development, and campaign
  • Manage asset creation and track submission for and performance of digital / print publication marketing programs - banner ads, newsletters, eBlasts, content syndication, print, etc
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15 Generation Manager resume templates

1

Senior Manager, Fossil Generation Resume Examples & Samples

  • 8 years power plant experience, with at least 5 years in a supervisory role
  • Bachelor’s degree in Engineering or other relevant technical discipline
  • Professional Engineer (PE) license
  • Experience in high-level troubleshooting of plant systems
  • Familiarity with maintaining environmental permits at a power plant
  • Experience with supervising Union Represented employees
  • Knowledge of GE 7FA Gas Turbine Technology is preferred
  • Knowledge of all aspects of commercial long term services agreements for combustion turbines and steam turbines is preferred
  • Experience writing O&M procedures for a combined cycle power plant is preferred
  • Responsible for leading and overseeing all aspects of the operations, maintenance and administration of an operating fossil power plant with 590 MW capacity
  • Responsible for all aspects of facility safety program to assure employees, contractors, and visitors are injury and illness free. Responsible for ensuring that the facility is in compliance with
  • Directs plant operation and maintenance in compliance with company policies and procedures and assures plant is in full compliance with all local, state, and federal laws and regulations
  • Ensures that the necessary processes are in place to safely and efficiently operate and maintain
  • Establishes and maintains relationships with regulatory agencies, local officials, and local industrial leaders, and informs the appropriate persons of any actions, plans, or proposals that may
2

Demand Generation Targeting Manager Resume Examples & Samples

  • Build our market understanding
  • A strategic thinker with business acumen who can plot the right course for a sales organisation’s customer / market data needs
  • A strong influencer / networker / communicator who can craft a concise message and secure buy-in with a senior audience
  • A self-starter / self-sufficient individual who can deal with ambiguity
  • A change agent / experimenter / researcher / smart risk taker / entrepreneur who is always looking for a better way and wants to leave a legacy of improvement
  • Someone who applies a logical / structured approach to their work
  • Some project management skills with evidence of driving for results
  • Some analytical skills / technical fluency / statistical understanding
  • Business Intelligence / Customer Intelligence / Market Intelligence / Big Data / Data-mining
  • Exposure to various businesses either directly or as a consultant in industries with a high volume of transactions (Banking / Insurance / Risk / Betting / Online Sales / FMCG / Telecom)
3

Lead Generation Manager Resume Examples & Samples

  • Prefer 5+ years of Mortgage Sales experience
  • Prefer College Degree
  • Prefer experience working within an outbound and/or call-center sales environment
  • Adaptability, flexibility, experience working in a quickly changing environment, experience and appetite for building something
4

Manager, Campaigns & Demand Generation Resume Examples & Samples

  • Manage day-to-day activities of pre-defined global campaigns (e.g. project mgmt, performance evaluation, budgeting), working with a global virtual team to drive execution against plan
  • Responsible for securing strong feedback loops and providing regional perspective into global campaign development – including digital paid priorities
  • Train relevant stakeholders and a variety of colleagues and if necessary agencies on campaign concepts and content
  • Follow-up and manage performance targets & KPIs
  • Partner with customer marketing, external agencies if relevant, local communications and global news & PR to activate global programs
  • Drive continuous evaluation of campaigns effectiveness to identify improvement areas and KPI & target fulfillment
  • University degree in Business, Marketing or equivalent training/experience
  • Leadership skills/people management skills (matrix/with or without direct authority), including agency management
  • Experience with demand generation
  • Experience with digital marketing
  • Strong focus on execution and delivery of measurable results
  • 7 years of experience from marketing
  • Knowledge and experience with new/innovative marketing practices & tools
  • Experience in, or leading, virtual teams in different countries and in different time zones
  • Experience from working in a dynamic and fast moving environment
  • Region network and detailed market knowledge
  • LI-GB1
5

Manager, Lead Generation Resume Examples & Samples

  • Managing day to day leads, activities and tasks for the Business Development Representatives (BDRs)
  • Managing the entire inbound and outbound leads processes
  • Regular reporting of lead pipeline and KPI's
  • Forecasting and analyzing lead conversion data
  • Ensuring lead targets are met and if necessary take preventive measures to reach goals
  • Developing and monitoring outbound lead strategies to guarantee success and growth
  • Working with Marketing and Sales to execute targeted inbound and outbound lead goals
  • Working closely with Sales Enablement to deliver coaching and ongoing sales training initiatives
  • Bringing a strong, consistent focus on coaching individual reps to develop talent and achieve goals
  • Participating in hiring and recruiting process for future BDR classes – recruiting events, career fairs, and on-campus interviews
  • Acquiring and maintaining a working knowledge of the complete capabilities of Intelex’s service offerings
  • Driving program and participant success; investing in the success of the team and going above and beyond to mentor a team of individuals
  • Process minded and detail oriented
  • Prior experience as a successful Business Development Rep, preferably during a growth period
  • Cool under pressure, entrepreneurial, and an effective mentor
  • Natural leader – you have a passion for developing talent and coaching a team to success
  • Ability to work collaboratively with other departments
  • Proven track record of goal achievement (as individual or manager) and building and managing KPIs for a sales organization
  • Ability to forecast your business – lead conversion data through to pipeline build and win rates
  • Data driven – you are driven by numbers and constantly finding ways to improve productivity, efficiency and contribution to the business
  • 3-5 years of business development or inside sales experience, preference for a technology-centric environment
  • 2+ years of management experience with proven track record of hiring, retaining, and developing individuals within a fast growing SaaS environment preferred
  • A history of success of prospecting and business development in enterprise software or other B2B markets, such as document management, ECM, BPM, ERP and/or CRM solutions is strongly preferred
6

Senior Manager Generation O&M Hydro Resume Examples & Samples

  • General and project-specific technical sales support
  • Mobilization coordination and spare parts & tools selection
  • Implementation and support of procedures (e.g. power station & information management systems)
  • Support of planning, scope definition and execution of inspections
  • Set-up of maintenance programs and equipment plans
  • Analysis of technical or EHS incidents
  • Implementation and integration of global IT tools into O&M business environment and vice versa
  • Any other O&M-specific technical requests
  • Collecting and assessing feedback of experience from O&M plants
  • Degree in electrical, mechanical, industrial engineering
  • Strong experience in engineering, construction, commissioning or service of power stations
  • Proven track record in the field of operation and maintenance of power stations or equivalent facilities
  • Experience with mobilization of O&M services and auditing of O&M power stations
  • Strong capabilities in data processing, database applications, office IT
  • Experience with power stations and computerized maintenance management systems
  • Working efficiently and independently, delivering high quality results on time
  • Working knowledge of French, German
  • Acts independently
  • Planning and organization skills
  • Presentation and Negotiation skills
  • Multicultural understanding
  • Able to form and coach a team, and be an integral part of a team
  • Open to criticism, able to handle conflicts
  • Asset management training
7

Americas Lead Generation Campaign Manager Resume Examples & Samples

  • Bachelor Degree in a Business related Field or a Technical degree in combination with related experience
  • 7+ years of experience in B2B lead generation, relationship marketing, or digital marketing at a prior company
  • Knowledge of online media and digital marketing business models
  • Extensive experience working with a marketing automation platform/system tool
  • Extensive Eloqua (preferred) or other marketing automation tool such as Salesforce.com
  • Technical Degree with MBA
8

Senior Manager Demand Generation Resume Examples & Samples

  • A minimum of 8 years of experience is required; 10 to 12 years of experience is preferred
  • A Bachelor of Arts/Science Degree is required or equivalent experience, MBA is desirable
  • Demonstrated ability to have been completed multiple, complex marketing projects and demand campaigns in the past
  • Basic understanding of the principles, strategies and techniques used for demand generation and awareness campaigns, including creation, execution and deployment is required. Expertise is highly valued
  • Experience in a range of integrated marketing disciplines, including web marketing, email and direct marketing, asset development, content curation, project management, social media, research and online/paid search are desirable
  • Ability to learn NetApp systems is required. Hands on experience with Marketing Automation tools like Eloqua, Sales Automation tools like SalesForce and Analytics tools like Oracle Business Intelligence (BI) is preferred
  • Background in Storage HW or SW marketing is preferred
9

Manager Demand Generation Resume Examples & Samples

  • Oversee CTM’s marketing automation platform (Pardot) including continued integration with SalesForce to streamline communications, maximize conversion rates, and develop lead scoring and nurturing programs
  • Direct multiple marketing programs, including integrated campaign management, database and email marketing, paid keyword marketing, online programs, and others
  • Monitor and analyze performance overall against lead targets and other marketing goals and make continual recommendations for optimization and growth
  • Communicate with marketing, senior leadership, and sales management on an ongoing basis regarding new and nurtured lead performance results, current incentives, and course corrections
  • Continually assess campaign and program performance, determine why programs succeed or fail, and identify new optimization tests, growth opportunities, and recommend investment areas
  • Lead overall integrated campaign strategy and plans, working with B2B content marketing & product marketing to execute campaign roadmaps & calendars
  • Day-to-day management and accountability for all marketing programs and other promotional programs. Day-to-day management of demand generation budget
  • Manage CRM database, un-subscribes/opt-outs, and list purchases. Investigate and make recommendations for various list purchases/rentals. Data mine from current prospects to formulate unique lists for demand creation
  • Facilitate a strong working relationship with sales
  • Performs related work and additional duties as needed or required
  • Experience implementing a marketing automation platform and driving adoption in a sizeable organization
  • Strong analytic capability with over 4 years of response analysis experience
  • Experience executing lead scoring and nurturing programs
  • Familiarity with database management & email marketing best practices, including list management, cleansing, de-duplication, data validation, segmentation, CAN-SPAM compliance and deliverability best practices
  • Experience with targeting, segmenting and profiling of prospects and customers
  • Experience writing and presenting ROI-driven marketing campaign plans
  • Solid communication skills - both written and oral
  • Outstanding attention to detail with superior time and project management skills
10

Senior Manager, Demand Generation Resume Examples & Samples

  • Develop, manage and execute integrated marketing promotions to generate qualified leads to support our brand, pipeline, revenue and community growth goals
  • Manage and coordinate all marketing activities associated with a global program including campaign strategy & development, market research, copy writing, analyst alignment, virtual logistics with 3rd party vendors, on-site logistics with the events marketing operations and production teams, event coordination and all pre/post-program follow-up with the Demand Generation Team
  • Closely collaborate with the extended Frost & Sullivan corporate marketing team to maintain brand integrity and generate brand awareness via email nurture programs, press releases and social integration with Innovation Nation
  • Project manage timelines and complete end to end marketing performance metrics internally for the Events team and deliver executive briefings and ROI reports for each program to senior management
  • Must be able to work within a very time-sensitive, deadline driven environment
  • Participate in internal/external calls to communicate project timelines and expectations
  • Create/manage ROI reports and communicate success metrics for each program
  • Grow our contact database and manage external list rentals and purchases as required
  • Work closely with sales team to ensure the Top Ten products are communicated effectively – including creation/maintenance of any/all sales enablement tools
  • Effectively manage contracts and negotiations for 3rd party vendors within set marketing budget to support production and promotion of all programs
  • Must have 5+ years’ experience and proven success in b2b marketing/global
11

Manager, Lead Generation Resume Examples & Samples

  • Maintain and drive a level of excellence in sourcing qualified opportunities
  • Create pipeline and opportunities to drive revenue
  • Manage outreach leads that are generated by the marketing team
  • Meet and exceed all monthly, quarterly and annual sales quotas
  • Understand the sales cycle - from lead generation to closure. Work cross-functionally to understand and support the needs of each sales team and marketing
  • Actively use salesforce.com to manage sales process, and set standards for performance metrics
  • Coach and develop your sales team which includes hiring, training and preparing reps for future roles within Box
  • Work closely with Sales Ops, on commissions, comp plans, targets & analysis
  • Work closely with Marketing to align the needs of sales with the Marketing strategy
  • Detailed knowledge of the SaaS landscape, preferably in the ECM marketplace
  • Strong cross-functional and project management skills
  • Outstanding analysis skills
  • Articulate and persuasive oral and written communication skills
  • Ability to translate complex concepts into simple and intuitive communication
  • Fast learner, independent creative thinker, desire to grow a team in numbers and professionally
  • Expertise in positioning the product. Must also possess excellent communication skills, informing team members what needs to be accomplished and how to go about it
  • Strong leadership skills, and proven track record of motivating a team
  • Track record of sales excellence
  • Experience of managing and training inside pan-European sales/lead generation teams and Prior management experience of high performing telesales or telemarketing teams is essential
12

Manager, Demand Generation Resume Examples & Samples

  • Identify organizations/Lines of Business and their key decision makers in need for personalization products
  • Identify new opportunities and manage end-to-end sales pipeline and process with client for the product
  • Articulate Customer Genomics’ differentiation, value proposition and highlight business benefits of engagements through e-mail, voice and in-person interactions
  • Formulate (in collaboration with marketing or independently) and lead various marketing and sales campaigns to achieve business goals
  • Successfully leverage ideas across clients to formulate the best practices and creative thinking to generate new sales leads
  • Partner closely with Sales leads to move opportunities towards closure
  • She/He must have 2 to 4 years of extensive experience in generating new leads and qualifying them through direct conversations with prospects
  • Excellent written and verbal communication skills and ability to get cold prospects interested in conversations
  • Flexible and collaborative approach to performing his/her responsibilities across time zones and willingness to spend a couple of hours of overlap to improve productivity
  • Detail-oriented, Self-driven and persistent performer with a keen interest in exceeding goals
  • Analytics/Market Research industry experience
13

Senior Manager, Demand Generation Resume Examples & Samples

  • Identify organizations/Lines of Business and their key decision makers in need for analytics services
  • Identify new opportunities and manage end-to-end sales pipeline and process with client for the vertical
  • Articulate Fractal’s differentiation, value proposition and highlight business benefits of engagements through e-mail, voice and in-person interactions
  • Formulate and lead various marketing and sales campaigns to achieve business goals
  • Qualify prospects on Budget, Authority, Needs and Timelines
  • Develop new relationships with key prospect and decision makers, anticipating needs and undertaking actions to exceed expectations
  • Successfully leverage ideas across clients and industries to formulate the best practices and creative thinking to generate new sales leads
  • Push Fractal’s frontiers through thought leadership and innovation in prospecting and demand generation activities
  • Client Relationship Management
  • Partner with sales leads to move the sales process in a consultative fashion and work with delivery team, to move leads to RFPs
  • Support RFPs by offering insights into new business partner’s development prospects
  • Engage prospects through nurturing campaigns in order to maintain top of mind recall for Fractal
  • S/He must have extensive experience in generating new leads and qualifying them through direct conversations with prospects in the Retail & CPG / Travel & Hospitality / CPG/TMT /Finance & Insurance/ Healthcare & Life Science domains and preferably have experience in selling analytics / professional services
  • Flexible and collaborative approach to performing his/her responsibilities across time zones (primarily US and Europe)
14

Lead Generation Manager Resume Examples & Samples

  • Develop and execute marketing programs designed to drive top-of-funnel leads for our enterprise sales team
  • Define program objectives, target audiences, messaging, strategies and calls to action
  • Using templates and creative resources, create campaign materials for emails, landing pages, banner ads, etc
  • Manage asset creation and track submission for and performance of digital / print publication marketing programs - banner ads, newsletters, eBlasts, content syndication, print, etc
  • Collaborate on content creation: using campaign program needs and an understanding of market trends, recommend to and work with the creative team on new content development
  • Have a high level of reporting sophistication to show conversion, most effective campaigns, and areas for improvement. Be able to draw conclusions and give recommendations on appropriate strategy based on the data collected
  • Work closely with marketing colleagues, product marketing and subject matter experts to ensure quality development and implementation of strategy; work closely with sales to guage and track quality of leads
  • Daily use of Salesforce.com: lead tracking; extensive creation of reports and dashboards
  • Daily use of Pardot: email creation and execution, landing page development, and campaign metrics
  • 3-5 years of marketing experience, ideally in B2B tech industry
  • Proficiency in Salesforce.com, Pardot (or similar marketing automation tool with HTML), Excel, PowerPoint and Google Drive/Docs
  • Experience developing and executing successful lead generation marketing plans
  • Experience managing multiple marketing programs/campaigns in various phases of the production cycle and ability to read and interpret response data and analysis
  • Motivated self-starter who can seize opportunities with minimal direction and who thrives in complex, fast-paced environments
  • Data-driven and familiar with industry standard marketing KPI’s
  • Team-centric mentality and strong communication skills
  • Ability to work from our office in Orange County, California
15

Power Generation Manager Resume Examples & Samples

  • Manage power generation personnel, fleet, and activities to maximize useful life of aging diesel power generation units
  • Write and implement policies and procedures regarding all aspects of power generation operations, service, and maintenance
  • Troubleshoot power generation issues via telephone, internet, and site visits to determine best course of action for setting up or bringing power generators online to support customer
  • Ensure all power generation departments are operating in a safe, professional manner according to applicable company policies and OSHA regulations
  • Act as Subject Matter Expert (SME) to provide project controls, estimating, and scheduling groups with pertinent data for project estimates
  • Provide briefings to military and civilian leaders on state of power generation in support of the program
  • Ensure proper parts, supplies, and materials are ordered in automated database, stocked, and received for an aging fleet of generators located throughout assigned area
  • Ensure all required spreadsheets and databases are submitted to customer/client on time with accurate information
  • Ability to re-strap, reprogram, and bond generators operating on American or European voltages on hertz
  • Advanced knowledge of OSHA regulations and applicable standards of secondary containments for generators and fuel cells
  • Knowledge in grounding and bonding for the safe operation of power generators under NEC 2008 or BS 7671
  • In-depth knowledge and ability to perform maintenance on power generation equipment to include engine, Alternating Current (AC) alternators, electronic controls, electrical wiring, and accessories
  • Knowledge of voltage, amperage, frequency, and poser factors, electrical theory, and a deep understanding of power equations
  • Minimum eight (8) years of experience working on large, diesel engine generators from 5 to 1500 kilowatts (KW), set to run independently or in synchronized series, with manual or automatic transfer switches, with at least 4 (four) years of supervising power generator mechanics
  • Prefer graduate of an accredited diesel school
16

R&D Manager Developing the Next Generation of Diagnostics Instruments Resume Examples & Samples

  • Performance and people management of a team of 6-8 engineers
  • Managing the technical development of a blood gas analyzer consisting of mechanics, electronics, chemistry and software
  • Stakeholder management within and outside R&D, ensuring full alignment across the entire organization
  • Development of mechanics and electronics products
  • Quality assurance, design control and FDA requirements
  • Production and design for manufacturing (DFM)
17

Senior Manager Demand Generation Resume Examples & Samples

  • Create, execute and manage the demand generation program for Creo and Mathcad. This includes setting and achieving lead and sales pipeline goals. These should be aligned to the buyer’s journey framework, based on key messages and offers to relevant personas
  • Work with sales and business segment leaders to align campaign themes with the business plan and go-to market strategy
  • Work with the ISG field marketing team to develop and execute demand programs that are executed in each major geography (Americas, EMEA, Asia-Pacific, China, and Japan)
  • Work with Product Marketing to develop demand generation campaigns supporting new product releases
  • Develop and execute campaigns developed specifically for the partner channel on a quarterly basis
  • Work with marketing operations to ensure campaigns are executed using the agreed framework and delivered in a timely manner to support the business goals
  • Work with the web team to ensure that inbound traffic can be converted into known leads through a best-in-class online experience, using great content, marketing automation to drive ongoing nurture and conversion optimization tactics
  • Manage the demand generation budget in partnership with the segment marketing lead. Determine the tactic mix (inbound, outbound, PPC etc.), design content offers and calls to action, set individual campaign goals and measurement criteria
  • Implement testing strategies to enhance the demand generation process
  • Forecast, measure, analyze and report on the impact of demand generation activities on MQL (marketing qualified lead) generation, sales pipeline, and revenue
  • 6+ years of B2B demand creation experience. 4+ years digital/inbound/content marketing experience. Freemium/trial offers, social media marketing, SEO/SEM, PPC experience a plus
  • Building and managing a shared demand waterfall with sales, with a proven track record of supporting sales to meet or exceed pipeline and revenue targets
  • Proven understanding, development and use of buyer persona and buyer’s journey frameworks to develop campaigns that convert at each stage of the funnel
  • Experience creating and implementing successful demand generation, lead nurturing and pipeline acceleration campaigns
  • Data driven approach to facilitate understanding of best performing campaigns and tactics, passionate about outcomes and results
  • Team player with strong people management and cross-functional project leadership skills
  • Marketing automation, Salesforce.com and associated reporting experience required
18

Demand Generation Market Manager Resume Examples & Samples

  • 3+ years demand generation, marketing communications, product marketing, demand generation, channel marketing or sales roles
  • Experience marketing to the healthcare industry preferred
  • Go-to-market development plan capabilities – including successful launch planning positioning and execution
  • Demonstrated results in improving sales pipeline/funnel close ratios
  • Understanding of marketing automation systems (Marketo preferred), familiarity with sales-stage nurture tactics, buyer personas and lead scoring
  • Experience with customer relationship management tool (Salesforce preferred)
  • Creative thinking capabilities; Interest/desire to learn and adopt new marketing strategies and tactics
  • Strategy, project management, budget management and financial skills
  • Strong interpersonal skills; ability to influence others without formal authority and build partnerships within the organization
19

Demand Generation Campaign Manager Resume Examples & Samples

  • Build reports and dashboards in Salesforce.com to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI
  • Facilitate marketing campaign prioritization in collaboration with internal stakeholders, and develop a consistent planning and campaign management process
  • Build and manage a calendar for demand generation programs globally to provide transparency for and create alignment with key stakeholders
  • Manage budget, internal resources, and agencies, to achieve agreed-upon business outcomes
  • Minimum of 4 years experience in a high-tech B2B demand generation role
  • Bachelor's degree in Marketing or Business or comparable education/experience
  • Proven track record of creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking
  • Experience with targeting and segmentation and list acquisition to build prospect lists for demand gen campaigns
  • Outstanding communication skills – written and verbal
  • Strong knowledge of measurement tools, such as Adobe Analytics, Google Analytics, etc.; able to tell a story with data, and articulate what’s working/what’s not, and set a vision for how we’ll further evolve our campaigns approach
  • Track record of developing and managing multiple marketing programs simultaneously
  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads
  • Knowledge of the B2B purchase process and how to identify opportunities to create demand and help accelerate opportunities
20

Manager, Demand Generation Resume Examples & Samples

  • Helping to develop demand generation strategy, while managing tactical execution, optimization and analysis of lead-generating, SBA marketing campaigns
  • Building, monitoring and measuring lead acquisition campaigns that encourage existing customers to migrate to Staples Business Advantage (when appropriate), with particular focus on marketing SBA Premium membership
  • Optimizing emails, landing pages, messaging and creative concepts to improve campaign performance, with a focus on achieving quarterly MQL goals
  • Driving performance across multichannel programs including, but not limited to SEO, PPC, display advertising, social media, email, direct mail and physical/virtual events
  • Discovering, researching and testing new and emerging customer acquisition techniques, including digital media tactics
  • Reporting on current campaign performance and plans for upcoming campaigns
  • Assisting in information compilation and publication on multiple internal communication platforms, positioning the Demand Generation Team as a valuable contributor to the Staples Business Advantage organization
21

Senior Manager, Demand Generation Resume Examples & Samples

  • Helping to lead the acquisition team and internal and external partners
  • Planning, building and executing frequent, creative, lead acquisition campaigns, leveraging industry best practices
  • Partnering with internal and external agencies to define the strategy and build/optimize our multichannel programs including, but not limited to SEO, PPC, display advertising, social media, email, direct mail and physical/virtual events
  • Evaluating strategic business objectives and prioritizing digital media and other demand-generating programs to ensure they are aligned with business goals
  • Optimizing landing pages, creative concepts, messaging, targeting and budget allocations
  • Significantly increasing lead acquisition to drive traffic to our nurture streams, with focus on quarterly MQL goals
  • Segmenting and targeting current Staples.com retail customers for migration to Staples Business Advantage (when appropriate), with particular focus on marketing SBA Premium membership
  • Identifying new and emerging technologies and techniques in the lead acquisition space
  • Identifying trends, developing insights and measuring/analyzing performance, across marketing tactics, in pursuit of improved campaign performance
  • Defining, building and leading our account based marketing strategy
  • Initially managing one Manager, Demand Generation (to be hired), with possible expansion of people-management responsibilities
  • Additional marketing responsibilities, as requested, by Management
22

Senior Manager, Demand Generation Resume Examples & Samples

  • Drive overall demand and leads for Hootsuite offerings targeted to various market segments and key verticals including contributing to the creation of an ABM strategy
  • Proven track record with increasing sales through demand generation programs to both existing customers and new net leads
  • Design and execute integrated campaigns including content marketing, lead nurture, webinars, online and offline advertising, and promotional strategy collaboratively
  • Strategically plan, manage and execute on marketing programs such as webinars and online programs to meet quarterly lead, opportunity, and pipeline metrics
  • Proactively engage with Sales Team to coordinate, communicate, and optimize the impact of demand generation activities
  • Drive the entire process of demand generation campaigns from concept to execution and analysis in collaboration with the internal and external resources
  • Monitor and analyze relevant data across the marketing and sales process to evaluate program effectiveness and ROI, and make continual recommendations for optimization and growth
  • Support overall integrated campaign strategy and plans, working with product and field marketing to implement key marketing themes, messages and offers throughout the year
  • Communicate and work with cross-functional teams to ensure marketing programs are designed and executed effectively
  • Effectively communicate program results to senior leadership
23

Lead Generation Manager Resume Examples & Samples

  • The ability to initiate and manage vendor relationships, and influence key stakeholders
  • Strong interpersonal, consulting and presentation skills
  • The ability to work with people at all levels
  • Fluency in both English and Mandarin
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Senior Manager, Power Generation Resume Examples & Samples

  • Provides leadership and manages the business objectives established by SCE and Generation, including safety, compliance, production, finance, and achievement goals that supports the generations of approximately $125MM of GnL (revenues in excess of operating expenses) that directly offset alternate SCE energy purchases
  • Manages resources and budget levels to meet strategic objectives and operational needs
  • Oversee compliance of multiple FERC Licenses to operate the hydroelectric projects, providing compliance training for internal and external personnel, maintaining agency-required plans for emergency conditions, chemical and waste handling and disposal, obtaining permission from regulators for engineering, construction, and maintenance work performed on federal lands while complying with all environmental and regulatory requirements
  • Oversees financial planning and reporting, interfaces with senior executives regarding business unit strategies, and represents SCE and assets under management with federal, state, and local regulatory agencies
  • Develops and provides oversight to a team of information governance professionals to ensure compliance with regulatory and corporate documentation management requirements, management of critical historical operations and maintenance information, maintenance of operational orders and procedures, and communication of all policies and requirements, including corporate level, to all personnel
  • Maintains public health by providing licensed water quality personnel to provide drinking water to employees and their families in Company-owned housing, to the community of Big Creek
  • Supports project water management strategy and provides resources and direction to a core technical team tasked with controlling the combined water resources of the San Joaquin River watershed to achieve optimal utilization of the capacity of the Big Creek Hydroelectric Project –
  • Working with executives, develop an energy marketing strategy to dispatch Project energy onto the electrical grid while maintaining compliance with California energy market regulations, water management strategies and generation equipment maintenance requirements
  • Manages organizational philosophy and financial strategies to obtain resources for the maintenance or replacement of aging infrastructure and to construct additional infrastructure required to support increasing compliance, personnel levels and new business processes within Western Operations
  • Directs the operation and maintenance of the facilities to preserve the historical features and to preserve and enhance California’s historic heritage as a matter of public interest and for the benefit of future generations – including powerhouse structures, dams, employee housing, and civil, electrical, hydraulic and mechanical structures and equipment
  • Sets broad personnel development policy, ensures the appropriate level of craft personnel, and provide the necessary levels of supervision and training resources to mentor the workforce at multiple work locations to achieve the appropriate skill level to safely operate and maintain the generation assets
  • Negotiates and directs the implementation of labor strategies in coordination with Eastern Operations, Generation Department, SCE Labor Relations, and IBEW Local 47. Knowledge of the IBEW CBA
  • Manages direct reports and budget levels to meet strategic objectives and operational needs. Makes, recommends and/or approves employment decisions (e.g., hiring, promotion, appropriate pay, rewards/recognition, succession planning, and termination). Manages employee performance for both direct and/or matrixed reports. Establishes performance expectations and goals aligned with SCE and Generation objectives, policies and procedures. Manages, trains and develops staff by providing timely feedback, coaching and support. Demonstrates SCE and Generation values through decisions and actions. Promotes SCE and Generation safety culture to ensure a safe work environment
  • Supports the General Rate Case strategy and testimony to insure adequate funding is obtained to operate and maintain the Big Creek Hydroelectric Project assets and to fund a qualified workforce
  • Manages ad-hoc projects, as needed
  • Ten years of broad based experience with power generation operations
  • Experience with electrical and mechanical systems as well as civil construction standards
  • Ten years of people management experience
  • Experience managing union represented workforce
  • Understanding of business acumen in order to evaluate budgets and perform project financial analysis
  • Excellent communication and computer skills
  • Bachelor's or Master’s Degree in Business, Electrical Engineering, Power Generation or related technical discipline
  • Proficient level of understanding of environmental laws, policy development, and governmental organizations related to hydroelectric power generation and land use
  • Experience interacting with labor negotiations
  • Experience in effectively communicating complex business issues to executive management
  • Excellent problem solving, analytical and innovation skills and experience mediating conflict
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CSB Anz-demand Generation Campaign Manager Resume Examples & Samples

  • Execute all planned Demand Gen activity on time, in full and to a high level of quality
  • Maintain detailed project plans to ensure delivery
  • Manage regular project planning and update meetings to monitor and drive progress
  • Drive consistency of messaging to CSB end customers across all RTMs – Direct Offline, Online
  • Ensure that all Vendor Funding partners are aligned, approve all plans and that all funding requirements are met
  • Provide comprehensive proof of execution details in line with Vendor Funding requirements and process to ensure that net marcom targets are achieved
  • Manage Comms plan – with a focus on effective ‘Messaging’ which resonate with our target audience groups. This will include representing the ANZ market in all conversations on Comms development with Global
  • Have regular interlock with the merchandising & online team to ensure the messaging, the offers, the price point and the products are aligned with the go to market strategy and vice versa; provide feedbacks and ideas, voice over challenges through good team work interactions
  • Mix of analytical and creative skills
  • Fluent in English, highly articulate and well developed language skills to help drive effective comms
  • Strong operational capability. Diligence. Attention to detail. High quality of work output
  • Strong Team player
  • Demonstrable ‘Entrepreneurial Spirit’ and fresh thinking approach
  • Ability to effectively motivate and manage agencies
  • Knowledge of Consumer PC/technology market a positive but not mandatory
  • Positive emotional attitude
  • Self-aware and high willingness to learn and develop
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Senior Demand Generation Campaign Manager Resume Examples & Samples

  • Please, create, execute and optimize lead generation programs in partnership with business partners, primarily focused on lead generation, as well as awareness and adoption of SAAS products
  • Take the lead on project planning for sales campaigns, including sales readiness, targeting and list acquisition, email/digital marketing strategy, tracking and measurement
  • Develop demand generation strategy for training classes to drive audience acquisition
  • Manage overall programs budget and work with cross-functional digital marketing and advertising team members to execute campaigns
  • Minimum of 7 years experience in a high-tech B2B demand generation role
  • Proven track record of creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social media
  • Experience building, launching, and reporting on campaigns using Marketo and Salesforce.com
  • Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns
  • Recent experience with Marketo, Eloqua, or similar Marketing Automation tool
  • Not afraid to try new things – driven to constantly improve results
  • Thrives in a fast-paced environment with the ability to pivot and problem-solve
  • A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders – product marketing, global marketing, training, and sales teams
  • Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth
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Generation Simulation Manager Resume Examples & Samples

  • Manage cross department coordination of obtaining and preparing accurate input used in the forecasting and analyses tools
  • Create pro forma P&Ls used in earnings and regulatory forecasts, for energy costs, emissions, fuel burns, and OSS. Forecast terms are three years forward or less
  • Manage frequent forecast updates, creating variance explanations reconciling differences in actuals from forecast and forecast changes with the impacted departments
  • Team with departments to provide strategic financial and operational analysis for various proposed operational changes
  • Enhance forecast and settlement modeling and analysis practices and tools, to adjust to the changing business environment
  • Influence and maintain up-to-date knowledge of new and changing RTO practices and regulations that may impact work
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Lead Generation Manager Resume Examples & Samples

  • You’ll be a proven self-starter with experience in the payments industry and ideally come from a SME / Corporate background
  • Exposure to the development of nation-wide contact strategies, specifically cold call sales initiatives
  • Experience in segmentation and analysis of the UK SME and small corporate B2B marketplace & use of market data to drive sales strategies
  • Experience working across a variety of sales channels (field-based, telesales and online) to develop compelling messages that leverage the advantages of each channel
  • Understanding and knowledge of the card payments industry
  • Demonstrates a strong ability to analyse problems and generate actionable insights
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CSB France Demand Generation Campaign Manager Resume Examples & Samples

  • Language: French fluent (must), English business level
  • Proven, successful Marketing experience in the Consumer market
  • Considerable experience in managing and getting the best out of Media agencies
  • Specific experience of key vehicles – Search, Affiliates, Digital display
  • Strong, structured Project management skills
  • Strong operational capability. Diligence. Attention to detail. High quality of work output. Strong Team player
  • Knowledge of Consumer PC/technology market a positive but not mandatory. Diligence and accuracy of work and good communication skills and positive emotional attitude
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CSB Sweden Demand Generation Campaign Manager Resume Examples & Samples

  • Execute all planned Demand Gen activity on time, in full and to a high level of quality. Maintain detailed project plans to ensure delivery.Manage regular project planning and update meetings to monitor and drive progress
  • Link closely with the Retail and Direct teams to ensure sharing of plans, cross-fertilisation of activities and transparency of all initiatives to ensure consistent delivery of coherent messages to end customers
  • Ensure that all Vendor Funding partners are aligned, approve all plans and that all funding requirements are met. Provide comprehensive proof of execution details in line with Vendor Funding requirements and process to ensure that net marcom targets are achieved
  • Engage external Partners effectively. Specifically Agency Management 1)providing written briefs to agencies on all key projects; 2) ensuring pro-active and clear communication in a timely manner; 3) positive and professional behaviours are upheld; 4) Ensure timely decision making to get to deadlines make sure message is understood and outputs match expectations
  • Manage Comms plan – with a focus on effective ‘Messaging’ which resonate with our target audience groups. This will include representing the DE/FR/SE market in all conversations on Comms development with Global
  • Language: Swedish fluent (must), English business level
  • Proven, successful Marketing experience in the Consumer market.Considerable experience in managing and getting the best out of Media agencies
  • Specific experience of key vehicles – Search, Affiliates, Digital display. Mix of analytical and creative skills
  • Commercial awareness and understanding
  • Strong Team player. Demonstrable ‘Entrepreneurial Spirit’ and fresh thinking approach
  • Diligence and accuracy of work
  • Positive emotional attitude and self-aware and high willingness to learn and develop
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Manager, Market Generation Resume Examples & Samples

  • Provide comprehensive analysis and recommendations based on consumer-centric data to grow market share
  • Work closely with analytics, brokerage, marketing, inside sales, and product teams to solve local-market problems or take advantage of competitive opportunities
  • Occasionally travel to meet with local real estate agents and see first-hand how the business is operating in your markets
  • Create and maintain models and tolls that will inform and direct market investment decisions
  • Participate in budgeting and planning exercise to forecast future business performance and grow profitability
  • Will be responsible for helping to build market staffing levels, both current and future. Will provide analytics on how many agents are needed per market and in what specific locations
  • Will be responsible for helping to build current and future geographic locations that will produce the best results for the overall territory
  • Will be responsible for creating sales forecasts for each individual market from the bottom up. Number of sales per agent, sales per individual territory, sales per market, sales per region
  • Will be responsible for helping to coordinate all operations within the territory. Will work with Marketing, Digital Marketing, Brokerage Operations, Mortgage Operations, Product, and Engineering
  • Will be responsible for working with Product to provide enhancement requests, adds, or changes
  • Education: A bachelor's degree in finance or a similar analytical field is required. An MBA is preferred
  • Experience: Five or more years of relevant work experience is required; previous experience in finance or strategy preferred
  • Must possess strong analytical skills with the ability to lead a team
  • Must also be able to lead across an organization and to influence business partners outside the "chain of command"
  • Strong oral and written communication skills are a must
  • Should possess significant business maturity and ability to recognize and address problems with the appropriate sense of urgency
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Manager, Distributed Generation Resume Examples & Samples

  • Develop, Implement and Manage a Strategic business plan which addresses achieving target customer satisfaction levels and distributive generation tariff goals
  • Manage a core team DG Account Executives and associated staff. Identify opportunities for continuous improvement, including, but not limited to, soft skill training and leadership training
  • Identify areas for the team to improve productivity and is responsible for monitoring goals and reporting to both internal and external stakeholders throughout the state
  • Work cross functionally with other Eversource managers in operations and engineering to ensure SLA time frames are met or exceeded
  • Work cross functionally with other Eversource stakeholders to develop and refine DG policy to ensure safety priorities are met and ensure the reliability of company assets
  • Establish a relationship with the Massachusetts Department of Public Utilities (DPU)
  • Streamline reporting activities between the DPU and Eversource
  • Develop a plan to leverage the new DG Web Portal to provide faster information to our customers and selfservice
  • Work towards leveraging DG resources from the three states to address work volume
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Generation Manager Resume Examples & Samples

  • Manage day-to-day operation of the site with regard to HSE performance (including process safety), Production Performance, Asset Security, Operations and Maintenance activities in order to deliver agreed power generation production plans in line with customer requirements
  • Develop the HSE management systems, practices and culture that deliver acceptable levels of performance and ensure the safety and well being of all staff employees, contractors, agency staff, visitors and members of public
  • Oversee operations of the Asset (including managing first and second line maintenance activities and unplanned outages) in order to meet production plans, whilst complying with statutory, regulatory and Company policies, guidelines and standards and industry best practice
  • Delivery of major overhauls and plant modifications supported by the Engineering Manager Peaking Plant
  • Work with Head of Peaking Plant and Deputy Head of Peaking Plant to develop asset and business plans
  • Manage the utilization of resources (e.g. internal and external personnel) and the procurement of materials and services required for effective operations and maintenance
  • Encourage the implementation of value adding initiatives and sharing of best practice across the asset portfolio
  • Support the Head of Engineering in determining long-term asset health and the implementation of common standards and practices
  • Chartered engineering status
  • Possession of a strong technical background, combined with significant managerial experience in a production environment,
  • Strong organisational, communication and interpersonal skills to be able to work effectively with both internal and external personnel (Government Agencies, external organisations, and the public) to ensure that all business objectives are met in a timely and cost effective manner
  • Honours Degree in a scientific or engineering discipline
  • Experience within the power generation, or similar industry, preferably gained in roles at various levels
  • In-depth knowledge and proven track record in the management of Health, Safety & the Environment ideally underpinned by a National Certificate in Occupational Safety and Health (NEBOSH)
  • In-depth knowledge of appropriate industry policies, procedures, and standards, with the ability to apply these to gain competitive advantage
  • A proven track record in the management of personnel with demonstrable experience of positively influencing staff to deliver business objectives
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Manager, Demand Generation Resume Examples & Samples

  • Develop and drive demand generation and digital marketing programs based on analysis to discover digital ways of reaching customers throughout the customer journey, primarily 1-1.5 years from Sales
  • Design and project manage Inbound and Marketing programs to nurture targeted prospects into sales qualified leads
  • Manage and coordinate creative development, message crafting and content asset plans for a digital nurturing including, but not limited to, mediums such as: web/landing page/email copy, webinars, info-graphics and banners
  • Write, test, and optimize landing pages for search engine marketing - both paid and organic
  • Manage PPC (pay per click) and other digital advertising initiatives - testing copy, measuring results, managing costs and liaising with digital advertising agencies
  • Work in close collaboration with demand operations, customer marketing and sales interfaces to ensure smooth handovers between digital and physical leads management
  • Measure and analyze inbound and outbound performance and ROI
  • Support colleagues within M&C with measuring and reporting performance of digital marketing campaigns. Act as topic specialist for digital channel marketing, webinars, digital events, email marketing, etc
  • Work with stakeholders across M&C to ensure that the content we produce is fit for a digital environment
  • Evangelize the use of digital channels and features as integral parts of Ericsson M&C efforts – integrating digital and analog efforts
  • University degree in Business, Marketing, Communications, or equivalent training/experience with 6+ year work experience
  • Proven working experience in digital marketing
  • Experience in setting up and optimizing digital marketing campaigns (including SEM)
  • Knowledge on digital marketing tools and solutions
  • Strong leadership skills/people management skills
  • Experience from executing global marketing campaigns
  • Experience from demand generation
  • Experience from digital marketing
  • Strong focus on execution and measurable results
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Lead Generation Manager Resume Examples & Samples

  • Lead development and execution of webinars aimed at driving interest and leads within our key target industries
  • Work closely with marketing colleagues, product marketing and subject matter experts to ensure quality development and implementation of strategy; work closely with sales to gauge and track quality of leads
  • Daily use of Pardot: email creation and execution, landing page development, and campaign
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Complaint Manager, Next Generation Sequencing Resume Examples & Samples

  • Manage the complaint activities of the Seq/LS S&A team, including monitoring investigations lead by Support colleagues, lending technical support, authorizing replacements, and reporting KPIs monthly to S&A management team
  • Ensure that proper documentation is being completed according to regulatory and quality system requirements
  • Initiate and oversee 3rd line support projects, when applicable, including resource allocation, experimental design, proper documentation and report generation
  • Develop, execute and implement process improvements of local complaint handling to enhance efficiency and productivity ultimately leading to a timely case resolution
  • Provide expert knowledge of products and applications to customers, with the goal of providing consultative scientific support, e.g. assisting with product selection, experimental design, workflow optimization, etc
  • Coordinate with Sales to provide accounts with the scientific and product support necessary to resolve complaints, accelerate the sales process, increase success rates of product evaluation and provide continued post-sale technical support e.g. troubleshooting
  • Travel (25%) to work in the field with Sales Specialists to attend meetings with key customers; present seminars and technical presentations; provide on-site product training of NGS library preparation methods; and participate in regional conferences and table top shows
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Lead Generation Manager Resume Examples & Samples

  • Manage all aspects of inbound marketing for the Ebusiness Department
  • Manage third party digital vendors, negotiate terms and develop contracts
  • Track program performance and analyse results
  • Manage external partner relationships and outside vendors/agencies
  • Optimize vendor and program performance
  • Participate in strategic growth planning and develop associated ROI and key performance indicators for departmental lead generation
  • Coordinate/Develop content for new landing page and email templates
  • Create and deliver all digital campaign reports
  • Maintain marketing contact database and pull targeted lists for digital campaigns
  • Develop internal relationships with brokers, office managers, and Home Office staff
  • At least 5 years in an online, email, and/or web based marketing or sales role
  • Proven success and experience with inbound marketing
  • Expertise developing social media and search engine marketing campaigns
  • Direct experience in the real estate sales or leasing industry a bonus
  • Experience researching and identifying potential vendors/partners
  • Strong vendor management and relationship management skills
  • Bachelor’s degree or higher preferred
  • Must be proficient in Microsoft Office Suite; knowledge or Cognos a plus