Zack Turner

Lead the newly created marketing function with a focus on brand strategy and repositioning, revenue augmentation and a more effective social media presence.

Spearhead the implementation of an innovative marketing strategy with campaign automation that expanded the subscriber population by 40% within 18 months by redesigning the website (www.dramatistsguild.com) and offering relevant content to subscribing members, for a 300% increase in traffic in 6 years while maintaining organizational standards of satisfaction, quality, and performance.

Oversaw the hiring and development of a team of 3, tasked with directing all social media and email marketing campaigns for an audience of 20k and registering an email open rate of 55% as well as an uptick of 325% in the online community engagement within 5 years over 3 social media platforms.

Managed analysis and reporting using Google Analytics to actively measure the website traffic and overall response to digital content offered through various channels via documentation standards, knowledge sharing, and best practice initiatives.

Coordinate and provide guidance with the B2B and B2C sales team through hands-on creation and delivery of semester documentation and using Basecamp to remain within scope, schedule, and defined budgets, contributing $85k to the Dramatists Guild Institute’s yearly revenue.

Production lead for two digital video shoots for the Dramatists Guild Institute while maintaining budget goals, talent availability, and project creative direction
Show-runner (planning, tracking against time and deliverables, issues/risk management) for two national conferences; formulating and executing approaches for schedule delivery across the conference lifecycle through the facilitation and coordination of cross-functional teams while leading and facilitating vendor meetings, relationships, and status reporting

Manage production timelines, secured talent schedules, and ensured budget goals were met while producing the DG podcast The Dramatist Presents: TalkBack

Structure development of on-message artwork deliverables and timelines for multiple live stream productions pertaining to the Political Engagement Committee initiatives and The Dramatist LIVE COVID-19 response

Provided day-to-day contact for clients on project status, scope, and changes in tandem with the strategy team while executing the La Familia De Hoy online media campaign activation, and garnered over 120k followers and likes on Facebook in the first 9 months.

Structured team agendas, staffing, status and expense reporting for highly visible campaigns within Johnson & Johnson, including Acuvue One Day and Clean & Clear, totaling over $5M in budgets.

Assisted the digital media director with website product launch rollouts, seasonal campaign layouts via social media platforms, and online strategy for product placement within Manhattan and national partnerships.

Joined with new business development team to create and execute digital prospecting initiatives, contributing to incremental revenue, and exceeding annual sales goals by 15% in 2012.

Maintained CRM database, including Hair Stories, an online newsletter for outbound client communications while identifying and resolving project issues and risks.

Maintained organizational standards of satisfaction, quality, and performance for partnered pop-up shop demonstrations in the Meatpacking District.

Responsible for all social media and marketing efforts, in coordination with outside marketing team, to deliver weekly specials, updated artist profiles, and website maintenance.

Project managed monthly open house events and charity auctions by acquiring artist talent, commissions, staffing, status and expense reporting for project teams.

Generated revenue to fund the expansion of a peripheral business while maintaining company standards of satisfaction, quality, and performance through event productions and acquisition.

Grew revenue 200% YoY while managing all new business initiatives and client relations.