Yvette Higson

Leadership and management of operations, administration, programs and strategic planning for a British charity. Hands-on leadership and management of all aspects of finance, marketing, HR, fundraising and community outreach. Invited by fellow Trustees to serve as Executive Director to help turn-around complete operations of the charity before returning to the US.

• • developed fully integrated business and marketing plans to transform the business, ensuring financial stability and growth;
  • identified, developed and implemented operational process improvements and policies to standardise and drive efficiency and compliancy;
  • provided fiscal management to improve service, fees and drive efficiencies across the organisation;
  • assessed and identified cost-effective investment of operational resources toward systems, staffing and daily operations;
  • implemented savings by making strategic choices, prioritising needs, consolidating contracts and driving efficiencies;
  • maintained strong vendor relationships and managed contract and service agreements;
  • planned, implemented and revised programs to generate and maximise revenues;
  • the organisation’s image through community involvement and by working closely with other professional, civic and private organisations;
  • hands-on management and leadership to oversee efficient and effective day-to-day operation of the organisation;
  • implemented fund raising programme that enabled additional resources and spending.

Management of agency’s key client relationships in the property sector. Key account management, with responsibility for the delivery of quality creative work that meets the client’s needs and addresses their business goals.

• worked with designers, copywriters and artists to create a strong vision for clients;
• managed creative process and provided guidance;
• provided direct supervision of account service staff;
• planned and developed budget recommendations, work goals, measurements;
• developed and planned a full mix of marketing requirements, including brochures, campaigns and advertising;
• provided overall growth and development of accounts;
• maintained high level of performance by the account teams and other agency personnel as needed;
• ensured sound planning, good service and solid client/agency service;
• ensured timely development and execution of plans, campaigns and projects.

Global role supporting a full-mix of marketing and communication activities across the UK, Europe, Asia, the Middle East and North America. Managed all aspects of B2B marketing with a focus on influence marketing, content marketing, branding and social media.

• developed and supported global strategic objectives in the delivery of a fully integrated marketing plan;

• developed and led marketing initiatives across all channels including social media, web, print, direct mail and digital marketing;

•created content-led campaigns with a focus on increasing customer acquisition, market positioning and awareness;

•managed global trade shows in the UK, France, Dubai and Hong Kong;

•provided copywriting and art direction for brochures and a portfolio of best in class bid materials, case studies and thought leadership articles/materials;

•served as brand ambassador to develop and promote the new brand message;

•developed and produced content for presentations, awards and RFPs;

• provided market trend analysis and competitive positioning;

• developed CRM strategy, with Oracle CRM system, to deliver clear and measurable ROI for the business;

• participated in industry / business events to gain intelligence and leads as well as brand awareness.