Yenni Vance

• Develop and manage all digital, social media and mobile marketing strategies.
• Oversee all digital marketing efforts, including paid online media, search engine marketing, internal/external partnerships, etc.Lead the development of organization-wide social media management standards, policies and rules of engagement for social media.
• Recruit, train and oversee the social media teams, ensuring a superior quality of communication and project delivery.
• Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
• Track and employ e-mail, Web and social marketing analytics to measure the impact of Global Gaming's entire digital operation at assigned properties.
• Develop, communicate and gain business support for comprehensive social marketing strategies, goals, budget and calendars.
• Develop, deploy, manage, and analyze social marketing programs and technologies to create innovative and creative campaigns in support of product, brand, and marketing initiatives across social networks and Global Gaming facilities.
• Investigate social technologies to uncover opportunities for ongoing growth and innovation.
• Develop and mentor highly functioning social marketing teams while ensuring strong relationships cross functionally.
• Create the social media and digital strategy, coordinating with stakeholders across the company to ensure the adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services.
• Own the roadmap budget for the social media tools in use on the company’s sites, directing social media tool integration.
• Identify revenue opportunities, source and manage relationships with social monitoring.
• Provide benchmarks and analyze data, to ensure company-wide decision-making and commercial campaign targets are met.

Guest Lecturer December 2012, 2014, 2016, 2018

University of Arizona International Symposium on Racing & Gaming

Keynote Speaker in Amman, Jordan November 2018
Focused on content marketing in the tourism industry

Digital Communications and Social Media Manager May 2010 to December 2012

Remington Park Racetrack Casino

Hispanic Marketing CoordinatorSeptember 2005 to September 2012

Remington Park Racetrack Casino

Certificate ID: J5J TJU 7T9