Yeasha Sobhan
Vice Chairman of Safwan Bashundhara Global (SBG)
Dhaka, Bangladesh
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Summary
Yeasha Sobhan serves as the vice chairman of Safwan Bashundhara Global (SBG) and Bashundhara Paper Mills Ltd., two of the most dynamic entities within the Bashundhara Group. Under her leadership, the division has diversified its portfolio to include premium paper, tissue, and hygiene products. Her innovative vision and strategic direction have helped establish the company as a leader in Bangladesh’s industrial sector, earning her recognition as a respected female executive.
Throughout her career, Yeasha has demonstrated exceptional leadership grounded in empathy and inclusion. She is known for her ability to guide teams with clarity and compassion, ensuring every decision aligns with the company’s long-term growth. Her management philosophy centers on empowering others, fostering accountability, and driving sustainable innovation that benefits both the organization and the wider community.
Yeasha has been instrumental in advancing eco-conscious manufacturing through Bashundhara Paper Mills’ commitment to sustainability. She introduced modern Effluent Treatment Plants and earned ISO 9001:2015 and FSC-CoC certifications for the company, setting new benchmarks for environmental responsibility. Her initiatives have made Bashundhara a trusted name in both local and government paper supply chains.
Her success extends beyond manufacturing into real estate and hospitality. At Toggi Real Estate and Construction Limited, Yeasha has guided the development of innovative, sustainable properties that enhance urban living. Meanwhile, her leadership at The Food Hall has elevated dining standards in Bangladesh, introducing a refined and inclusive culinary experience that blends global quality with local inspiration.
Recognized for her strategic thinking and achievements, Yeasha received the Bangladesh Women Leadership Excellence Award in 2018. The honor reflects her influence as a pioneer among female leaders who have transformed traditional business models with integrity and intelligence. Her achievements continue to inspire a new generation of women in corporate leadership.
Beyond business, Yeasha Sobhan’s social initiatives through the Bashundhara Special Children Foundation reflect her deep commitment to inclusion and philanthropy. She champions autism awareness and education for children with special needs, emphasizing compassion, empowerment, and opportunity. Her vision integrates success with social responsibility, making her leadership both transformative and enduring.
Experience
Vice Chairman
Safwan Bashundhara Global (SBG)
Leading the paper, tissue, and hygiene division; managing three key brands (Bashundhara Tissue, Bashundhara Hygiene Products, Bashundhara Paper).
Vice Chairman
Bashundhara Paper Mills Ltd.
Guiding residential, commercial, and mixed-use property development with innovation and sustainability.
