Xavier Carou

Xinet, a leader in the Digital Asset Management industry, has been creating content management, collaboration and
efficiency improvement solutions for creative operations and production professionals for more than 20 years. Xinet
products have been adopted by more than1000 clients around the world.
- Responsible for the overall performance of the Xinet line of business
- Provide leadership to product planning, development and positioning
- Drive strategy and business growth from an industry penetration and geographic perspective
- Management of direct sales, marketing and Xinet’s global network of resellers
- Improve client retention as well as to promote license expansion and renewals

Member of the HO Global Board - launched HO by combining the best design, production and technology

resources from RedWorks and Hogarth Worldwide forming a $125 M company with 48 offices and 1300 employees.

- Effectively led new business initiatives and client on-boarding

- Developed a multi-year plan to establish HO and to expand our multi-channel services in the region

- Defined strategy and business plans for the local offices

- Initiated key partnerships which will result in 35% revenue growth

- Led cross-functional teams to create a regional broadcast adaptation model for Mondelez (Kraft)

- Created new revenue streams by cultivating successful partnerships worth more than $1.2M in revenue

- Researched clients' business issues and goals to offer appropriate solutions

RedWorks was Ogilvy's $185 M global design and production network with 50 offices worldwide and 2000 employees.

In Latin America, RedWorks was constituted by 5 offices and 135 employees.

- Achieved a growth of 400% and a margin of 35% within the last five years

- Actively influenced technology investments, best practices implementation and talent placement to respond

to industry changes, client needs and to drive efficiency improvements

- Gained efficiencies by streamlining teams to drive synergies across disciplines and solutions

- Developed a standard set of guidelines and processes for project, resource, financial and vendor management

- Established and nurtured relationships with vendors of diverse sizes and maturity levels

RedWorks North America was a $50 M network formed by 6 offices and 300 employees.

- Worked alongside local office leaders to ensure people, processes, technologies and commercial practices

were in synergy to better service our clients and position our company for future growth

- Developed the operational model to offshore creative extension and asset localization to Bangalore, India

for SC Johnson global marketing

- Investigated annual budget, work volume and pre-existing vendor relationships in the area of broadcast

production to implement a lower cost post production unit in Buenos Aires, Argentina for SC Johnson global

marketing

- Managed the Video SEO Publishing and the Rights and Content Management practices in New York where new business opportunities with UPS, IBM, Nestle and SAP fueled a 62% increase in combined revenue in Q4

2011 with an annual profit margin of 46%.

RedWorks Production was comprised by more than 65 professionals specialized in the areas of print and design studio,

retouching, digital prepress, presentation, sketch, CGI, digital asset management and video SEO publishing services. At the time it was the largest content production division in the company's global network with $12 M in annual revenue

and a profit margin of 20%.

- Defined strategy, business plan and quality assurance methods to transform the unit into a multi-channel

modern operation

- Managed, coached and mentored staff to enhance their skills, to ensure smooth adoption of new operating

model and to improve efficiency

- Designed new enterprise information management software solution to estimate, manage and invoice

projects and initiated rollout and change management plans

- Worked directly with internal departments, clients and senior management to achieve a profit margin

improvement of 125% in two years through restructure of business

- Achieved local competitiveness in New York and across the region and developed cross-selling opportunities

with Atlanta, Los Angeles, Toronto, Washington DC and Mexico City

- Developed direct relationships with UPS, IBM, Johnson and Johnson, Barclays, Nestle and Avon resulting in new revenue streams for RedWorks Production

to lead the development of a new Rights and Asset Management Services unit to offer

licensing and brand management services to our global clients

- Collaborated with internal IT teams and vendors to develop a custom digital asset management solution

- Achieved a 70% price reduction in stock photography purchases in our first project for American Express

- Managed usage rights, promoted image reuse, increased asset ROI and monitored brand consistency

- Enabled a de-duplication plan saving American Express $2M in global asset origination by localizing existing

masters

- Established AMS as a multi-regional unit engaging with clients in North America, Asia, Latin America

and Europe

Developed and implemented services such as digital prepress, color retouching, computerized ad delivery and digital asset management (DAM). By 2007 these new services accounted for an average of 30% of the total

division annual revenue with a 50% profit margin

- Established RedWorks Toronto as one of the industry leaders in Canada and one of the most complete and profitable offices in our global network (2002)

- Created an information and asset management system to manage projects and staff utilization. This system

became the backbone of the office production workflow, costing and estimating, automated file building,

approvals, distribution and archiving

- Drove new business opportunities with American Express LACC and GCC, The Heart and Stroke

Foundation and IBM

2016 Chapman Graduate School of Business at FIU, Miami, USA - Executive MBA

2015 Cranfield University, United Kingdom - Executive MBA Consortium on Global Business Innovation

1992 George Brown College, Toronto, Canada - Design Management

(Scholarship from the Canadian Packaging Association)