Will Bermender

Will Bermender

Managing Partner, Private Equity

New York, NY


From startups and rapid growth environments to post-merger integrations and Fortune 500 turnarounds, Will Bermender has spent the past two decades building shareholder value by driving cross-functional process changes to align business processes around the customer. Today Bermender leverages his unique blend of experience as Chief Customer Officer and Marketing Operations Turnaround Leader to help companies supercharge profitable growth as a management advisor, board director and private investor. With proven success in both publicly held and private equity portfolio companies across a diverse range of competitive industries, Will Bermender's customer-centric strategies and tactics are adaptable to any company stage and market.


2016 Jun - Present
Chairman of the Board
Shopscape / San Francisco, CA
VC-backed social commerce startup in stealth mode.
2013 Sep - Present
Co-Founder and Managing Partner
Will Bermender Equity Partners / New York, NY

WBE invests in post-seed companies that have achieved product-market fit, but have not yet proven sufficient market scalability to raise a major VC round. We invest in companies that have an operational plan to hit big milestones within a 12-month period, and we work closely with the companies in our portfolio to develop this early traction into large, sustainable businesses.

2005 Mar - Present
Senior Operating Partner, Interim CEO and Board Member
Haniel Industries / New York, NY
German global private equity firm specialized in the acquisition, merger and operation of both growth and distressed companies across a diverse range of vibrant industries.

I am responsible for post-merger integration, corporate development and turnaround initiatives to build shareholder value across all portfolio companies. Interim roles have included CEO, COO, CRO and CMO.
2004 Aug - 2005 Mar
Vice President
Comcast / Detroit, MI
Recruited to help restructure a troubled $1 billion division of the world's largest cable company, $48 billion Comcast.
2003 Jul - 2004 Aug
Vice President
EVINE Live / Minneapolis, MN
Recruited to supercharge customer acquisition, retention and profitability at the third largest television shopping network, a $700 million portfolio company of $117 billion General Electric.


Westmar University
MBA / Marketing, Strategic Management