Vinson S. Clark

Clark Marketing helps organizations to be more effective with their audiences by developing and implementing integrated marketing strategies. We specialize in these key areas: Digital Strategy Development and Implementation, Account and Project Management, Research and Evaluation, Customer Relationship Management, Strategic Planning, Branding, Marketing and Advertising, Product Management, Partnership Cultivation, People Management, Corporate Communications, Public Relations and the research and implementation of new technologies to meet the needs of a diverse client base. Clients include:

• Bacardi Global Brands- Responsible for the overall planning, development, execution, quality control, schedule and cost for digital projects supporting over 200 Bacardi brands worldwide including: email, digital display ads, social media, and website and application development.

• Professional Case Management- Responsible for the audit of existing website and digital marketing efforts and the development of new digital strategies for the nation's largest and most specialized provider of in-home, skilled nursing services to Cold War Veterans.

• Luxehaberdasher.com- Preliminary digital strategy and content creation for a newly formed, contemporary men's - luxury ecommerce store. Priorities included: website development, governance and hosting, writing and editing, search engine optimization (SEO), social media marketing, customer segmentation, email creation and distribution and product management.

Management and coordination of internal and external teams to support the development and implementation of digital marketing and sales applications for B2B and B2C clients. During my tenure, I reduced agency overhead by developing, utilizing and managing a vast network of consultants to meet client objectives.

• Development, management and coordination of cross-functional teams
• Development and implementation of internal production systems and utilization of established project management methodologies
• Management of agency accounts
• Development, implementation and management of B2B and B2C client programs: email and direct marketing, website and application development, website architecture and user experience design, user interface development, website governance and hosting, search engine optimization (SEO), content creation, social media marketing, search engine marketing (SEM), online/offline brand development, product management, product marketing, customer acquisition, reward and loyalty programs
• Administration and upkeep of cross-platform technology systems
• Vendor and partner contract negotiations and management of these relationships
• Establishment of project budgets and evaluation of profitability on all projects
• Development of project requirements documentation
• Management of agency operations and strategic planning
• Evaluation and reporting of performance metrics to guide business decisions
• Research, evaluation and reporting
• Identification and implementation of new trends in technology

Management and coordination of internal and external teams to support the development and implementation of integrated marketing campaigns supported by: digital and traditional content creation, email and direct marketing, brand development and implementation, public relations, events, SEO/SEM, social media, online reputation management, media placement, strategic partnerships and national television campaigns. Creative thinking and successful implementation of technology-based, integrated marketing strategies accomplished over $1 million a year in savings for one of our major accounts.

• Development, management and coordination of internal and external cross-functional teams
• Development and implementation of internal production systems and utilization of established project management tools
• Account and project management
• Establishment of budgets and evaluation of agency performance and profitability on all projects
• Evaluation and communication of performance metrics to guide business decisions
• Development of project requirements documentation
• Website governance and hosting
• Product ownership
• Identification and implementation of new digital trends
• Research, evaluation and reporting
• Management and implementation of day-to-day activities and long-term strategic planning for clients
• Customer acquisition, loyalty and reward programs

Developed and implemented digital marketing initiatives for brands such as: Jamba Juice, Gorilla Glue, Great Wraps, National Harbor in Maryland and Raglan Road Irish Pub in Downtown Disney World. One of my successful programs drove over 300,000 in-store coupon redemptions in less than a 2-week period with a limited budget and increased opt-in email subscribers by over 200%.

• Coordination of internal cross-functional teams and external teams to support all client activities
• Account and project management
• Development, implementation and management of client programs: website and application development, email, website architecture and user experience design, user interface development, website governance and hosting, search engine optimization (SEO), writing and editing, social media marketing, search engine marketing (SEM), online/offline brand development, product management, product marketing, loyalty programs
• Establishment of budgets and evaluation of internal agency performance and profitability on all projects
• Evaluation and reporting of performance metrics
• Development and implementation of project requirements documentation
• Accountable for adhering to client budgets
• Utilization of project management solutions and methodologies
• Market research, evaluation and reporting
• Research and coordination of online media buys
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Supervised and established standards for cross-functional teams to serve a $12M+ client. PGM experienced more than 300% revenue growth from 2003-2006 due to account management, technology-based integrated marketing strategy development and implementation, business development and development of strategic vendor relationships.

• Employee, account and project management
• Hired and trained new employees and interns
• Facilitation of contract negotiations for all partners and vendors and management of these relationships
• Development and implementation of internal traffic and production systems
• Development and implementation of integrated marketing strategies and project requirements documentation for agency clients
• Development of agency accounts and initiation of new business relationships
• Negotiation and establishment of client contracts
• Research and implementation of new marketing trends and technologies
• Oversight of product management and product marketing programs
• Managed development and implementation of agency activities for all clients: application development, digital, multimedia, email, print (direct mail, catalogs, circulars, point-of-purchase signage, identity packages, brochures, etc.), media placement, branding and positioning, tradeshows and events, public relations
• Developed and instituted strategic technology, marketing and business acquisition initiatives for a diverse group of clients nationwide including: Sorin Group-COBE Cardiovascular, NextAction (currently DataLogix), Grease Monkey, CQG, Springbok Services, Papa Murphy’s, PRO Hardware
• Market research, evaluation and reporting
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Initially hired as an account executive for Forum21.com to manage and develop major accounts, and develop sales/customer service departments. Promoted to VP Account Services following a merger in 2000. Directed and supported a team of 12 account executives, account coordinators and interns to provide services for more than 70 clients worldwide. During my tenure, Forum21.com was rated as one of Denver's top 10 integrated advertising agencies based on annual billings.

• Employee, account and project management
• Hired and trained new employees and interns
• Provided coordination and planning for all account services personnel
• Established and reviewed sales goals for the account services and reviewed profitability for all client accounts
• Development and implementation of integrated marketing strategies and team and project requirements documentation for agency clients
• Market research, evaluation and reporting
• Initiated new business development and sales efforts
• Agency print buyer and vendor manager
• Evaluated agency performance and internal systems
• Strategic planning for the agency and its clients