Veronica Metkowski
Marketing Project/Account Manager
Texas
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Summary
Digital Thinker. Value-Driven. Dynamic. Doer. Motivator.
I am a marketing and events professional dedicated to creating strategic marketing and event solutions that meet clients where they are at and add value for both parties.
Through my experiences I have worn many different hats – project manager, account manager, designer, producer, content creator, researcher, writer, editor and advertiser. Due to this fact, I thrive in complex project situations where the answer requires strategic inventive thinking.
Specialties Include: Project Management, Digital Marketing, Content Planing/Creation, Internal/External Communication, Email Marketing, Social Media, Writing, Editing, Market Research, Event Planning, Conference Management, Video Production, Ad Development, Design (Adobe Creative Suite and Microsoft Suite) and Web Planning
Experience
2018
May
-
Present
Marketing Project/Account Manager
UnitedHealthcare
- Responsible for creating custom marketing solutions for UHC’s top clients that drive results that impact their bottom line
- End-to-end project management for 8 client accounts; with projects in: social media, direct mail, emails, videos, web development and events
- Project manager for one platinum and two gold winning projects in the 2019 Hermes Creative Awards
- Led the creation of two new innovative product marketing support campaigns for two high-cost savings programs; one of which has led to over $1.4 million in savings for what was a high-risk client
2014
May
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2018
May
Global Marketing Manager
CWT Meetings & Events
- Project management of global marketing solutions as part of the Digital Marketing team for Carlson Wagonlit Travel overseeing the meetings and events division
- Email Campaign Management: Including newsletter sent to over 22,000 with an average open rate over 24%
- Conference Sponsorship/Marketing: 3 conferences ranging between 50-100, 2 conferences around 2,000 and 1 conference 10,000+
- Supplier Management: Including on-boarding and marketing plan for new technology tool
- Brand Management: Including re-design of 50+ marketing/sales collateral
- Campaign Management: Including bi-annual new services release with internal and external video production, release guide creation, email campaigns, social media planning and translation for 5 languages
2011
Sep
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2014
May
Sr. Event Producer
University of St. Thomas
- Managed a team of 10 people who ran graphics, video recording, half-time coordination and audio for all at home games
- Event Design: Managed the game day experience coordinating with promotions team
- Managerial Duties: Interviewing, hiring, training and scheduling of team of 10
- Graphic Design: On Daktronics software
- Film Coordination: With TV film crew from local cable news station
Education
University of Notre Dame
Certificate / Digital Marketing
University of St. Thomas
Bachelors / Communications & Journalism, Business Administration
Skills
