VARADA MHAMBREY

Marketing Executive, Athlete Management Head

• Headed the athlete ambassador program managing 80+ brand ambassadors and celebrity influencers to build brand community and establish integrated marketing campaigns
• Increased brand awareness by 46% and sales by 18% by launching and heading the influencer marketing program
• Built and implemented strategic brand plans and annual marketing plans aligned with business processes to drive priorities, and initiatives across assigned brands for creating seamless integration

• Managed cross-functional collaborations and partnerships to optimize branding across social media, content, field marketing and public relations improving the marketing efficiency and brand performance
• Managed marketing, merchandising and promotional budgets and maintained P&L for the entire product portfolio
• Managed operational effectiveness to achieve desired ROI for marketing programs and product launches
• Studied CRM based insights to build loyalty programs to drive consumer acquisitions and retention
• Managed existing and new product portfolio through competitive analysis, gaining consumer insights, strategic planning, creative launch, effective commercialization and execution
• Handled in-store marketing activation plan and digital activation across all social media platforms (Facebook, Instagram, Twitter) to achieve seamless integration of online and offline branding

Managed social media marketing strategies and worked with external agencies to execute strong creative to ensure alignment with brand message and launch campaigns to drive brand revenue

Advertising Account Executive– Digital

• Developed & executed strategic communication plans, creative marketing strategies in coordination with clients
• Led the creative and brainstorming sessions for proposing sales generating campaigns to clients
• Processed all client needs accurately within stipulated timeline
• Recommended creative ideas and conceptualization inputs to the clients to create digital campaigns more appealing and to create a greater effect on the target audience
• Supervised and administered the creative department including allocation of workload, brainstorming on creative direction, managing timelines and artwork check and approval
• Achieved 95% business retention through proactive professional relationship and trust development with clientele
• Managed the digital accounts for social media campaigns of Abbott, Pfizer, GSK to name a few for their leading brands