VANESSA TRUCHSESS

Create and write original content for Digital Platforms and TV.

• Develop show Bible: Style Tone, characters description, Pilot episode.

Led the creative team to develop original concepts, briefs, and pitches that resulted in robust multi-platform campaigns (launching, episodics, weeklies, generic promos) for the Network's most successful shows.

• Provided creative strategy, direction, oversight, planning and tracking of all multiplatform components of campaign including graphics, Off-Air, digital elements, and other marketing related materials to increase ratings and brand awareness.
• Created the brand "Martres", event of PrimeTime Premieres never seen before in history of Spanish- language television in US. This event resulted in Telemundo ranking as #1 network, beating its main competitor, Univision.
• Created and developed out of box innovative ideas and concepts that enhanced company strategy to redefine Hispanic media.
• Developed and strengthened relationships with multiple departments (Marketing, PR, Graphics, Digital,

Programming, Media Planning, Studios, Operations) and external vendors (GFX designers, agencies, music composers, film directors) to effectively align messaging and provide strategic guidelines that resulted in robust multiplatform campaigns.

• Led launching campaigns and episodic promos for +50 Telemundo's local stations according to product values and brand strategy.
• Worked closely with production teams to ensure high-quality, cost-effective, and on-time outcome of live action shoots.
• Worked directly with Network's top talents to ensure best performance in every campaign.

2

Directed creative, sales, and production teams defining strategy, brand values, style, and execution to improve ratings and meet budget expectations.

• Designed, created and led On-Air department, hiring and managing team of producers and external vendors for promo production and branding campaigns.
• Led creative department of one and only Spanish Digital Terrestrial Television with most nominations and awards to Promax and NY Festivals.
• Defined and developed On-Air strategy to create branding campaigns that reinforced positioning of Discovery MAX and Discovery Channel Iberia.
• Designed, oversaw and delivered top productions for brand and content campaigns at or below budget generating savings over 20%.
• Led and inspired team of producers, graphic designers, audio directors, video editors, and external agencies, giving creative guidelines and consulting expertise that resulted into consistent brand message, including launching and sustaining campaigns for network.
• Led and oversaw creative services to support Ad Sales Department for Spain and Portugal.
• Initiated and established close working relationships with different departments, finance, sales, digital, media planning, studios, which enhanced effective workflow among all areas.
• Created and oversaw multiplatform campaigns that supported marketing actions such as: Discovery

Underground, D-Day, Born to be Discovery, Vitoria TV Festival, and first edition of Born to be Discovery

Awards.

• Designed, led and oversaw production of fillers / short form programs: Born to be Discovery talent fillers, Born to be Discovery Fan Edition, and Underground 1st edition.
• Worked directly with talents to ensure best performance in every campaign.

Oversaw and produced On-Air look feel of channel including branding, launching campaigns and sustaining promos for Southern Europe: Spain, Portugal, Greece and Italy.

• Proposed, created and produced 1st campaign of Spanish Viacom group to ever win Promax Award.
• Created and developed ideas, action plans and communication strategies that were instrumental in positioning Nickelodeon in top 3 ranking for Kids TV (Cable).
• Successfully led and supervised launch of Nickelodeon Greece.
• Produced and oversaw On-Air and Off-Air campaigns collaborating closely with other departments

(Programming, Digital media, Ad sales, Marketing, Media Planning) and external vendors.

• Led Brand image and On-Air promotions for Spain, Greece and Portugal.
• Coordinated On-Air promotions for Nick Jr. with Holland hub.

Created and developed launching and special event campaigns, as well as sustaining promos for Prime

Time shows.

• Inspired creative team to work in unique, distinctive ways to deliver message and effectively engage audience.

3

Created and executed new season campaigns, launching of new shows, image campaigns to catch attention of audience, promote SET ratings, and reinforce positioning of channel.

AWARDS

Awarded with 17 Promax: Global, Europe and Latin America and 5 NY Festivals. https://vimeo.com/vanessatruchsess