Vanessa Pisano
Account Manager
Houston, Texas
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Profile:
Summary
Innovative strategist with over 15 years of experience in business development and merchandising, taking pride in a strong ability to drive above-average financial results aligned to short- and long-term business goals, while fostering brand and customer loyalty through a client-oriented approach to account management. Passionate and lively manager dedicated to building teams that make things happen. Through a transformational style of leadership and deep knowledge of marketing strategy, product and project management, and business intelligence, has achieved notable results such as turning a CPG company into a market leader, and designing and implementing a well-known candy company’s winning strategy.
Experience
2018
Feb
-
2019
Jul
General Account Manager
Smollan iTrade Retail Solutions / São Paulo
- Achieved success managing 50% of the company’s most high-profile clients, surpassed objectives in a demanding environment, accomplishing the highest contribution margin, adjusting costs for competitive pricing, and standardizing processes to yield return on investment.
- Interviewed, hired, trained, directed, managed, coached, developed, coordinated, evaluated, and disciplined direct and indirect reports in various areas, focusing on the production of highly effective campaigns through encouraging employees to meet or exceed performance and behavioral expectations.
- Managed a P&L around 30 million BRL.
- Used Excel, SQL, PowerBI and other querying tools to create datasets and views for analyses.
- Using PowerBI and data collected by field team, tracked KPIs to manage the team, ensuring that facing, pack out, MSRP, OOS, OSA, POG and POP, were executed and implemented, and gaining 10 p.p. in market share for each assigned client. As part of this process, controlled the competitor trends to assist the assigned Clients in actions.
- Implemented effective strategies for controlling costs and analyzing trends, and results increased 5 p.p. in the company’s contribution margin for each assigned Client.
- Developed specific account plans, product presentations, development of promotional programs, and pricing management for BID processes, increasing 10% annual revenue bringing new Clients to the company.
- Delivered quality customer analysis, insight and recommendations for all consumer retail and commercial opportunities, focused on the consumer market.
- Met and exceeded clients’ goals for distribution, pricing, shelving, and promotional volume.
2015
Jun
-
2018
Jan
General Operations Manager
Acto Group Retail Solutions / São Paulo
- Revitalized workflow processes and revamped procedures, building a streamlined integrated information system to track, maintain, and improve customer relations.
- Developed reporting standards and best practices to ensure data and key metric standardization across the company, thus improving analytics procedures and providing an optimal customer experience.
- Recognized for optimizing merchandising KPIs (market share, MSRP, facing, OOS, POG and POP) performance by assessing market trends and business needs.
- Collaborated with a multi-disciplinary, diverse team to make meaningful decisions together and serve the needs of the business and clients.
- Focused on the customer and the relevant user journey data that informed strategy and directives for the business as a whole.
- Assisted cross-functional teams by solving challenging problems while accelerating internal partnerships; this way, created a culture of continuous improvement to yield efficiencies and cost savings.
- Leveraged leadership skills to design action plans and deliver record-setting growth and profitability.
2013
Jan
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2015
Apr
Regional Operations Manager
Claro S.A. / Sao Paulo
- Generated fraud, default, and churn reporting and measured impacts from internal business decisions.
- Dedicated to controlling and minimizing expenses and controlling costs to supporting continual growth across 72 stores with a team of 1109 sales associates in different levels.
- Successfully triggered profit generation in all retail operations, controlling OPEX and CAPEX in addition to accomplishing positive profit and loss, managing the 3rd biggest company budget.
- Reduced 80% from store supply costs, optimizing inventory controls, and reverse logistics.
- Championed excellence in employee retention and customer satisfaction, reducing turnover by 4% annually; excelled with increasing productivity by 40% with combined sales and revenue generation.
2009
Feb
-
2012
Dec
Process & Services Manager
Ability Trade Marketing / Sao Paulo
- Established high-impact standard procedures based on BPM methodologies according to corporate policy and strategic business plans.
- Demonstrated and exercised knowledge of relevant market drivers across the “value chain.”
- Held full accountability for financial processes, such as audit implementations, tax filings, accounting, and cost and budget controls.
- Oversaw complex merchandising projects from start to finish, owning project planning, scope, requirements, and key deliverables; won accounts and followed up on key operational needs.
- Developed and assessed insightful customer trends and market shifts about the dynamic consumer landscape, making key recommendations that utilized market share and improved profit opportunities.
Education
1999
-
1999
College of Industrial Engineering (FEI)
Post-Degree Project Management
1995
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1998
Faculdades Integradas de Guarulhos
Business Administration
Skills
