TRACIE POLAND

Spearheaded global marketing strategy for $15M VC backed financial technology software company headquartered in the U.K. and expanding into the North American market.

● Created and executed the global demand generation strategy that increased the sales pipeline by 3x.

● Initiated and led new branding strategy and global roll out.

● Led media, press and analyst strategy including building relationships with press and analysts in the UK and US.

● Developed and executed first annual Rimilia customer and prospect conference which achieved 100% of registration within 6 weeks of promotion. Based on the success it will be an annual event.

● Established a new product category and brought it to market through thought leadership, media, analyst. Landed coverage in The Sunday Times (London) and The Business Insider (Global).

● Led website redesign that doubled conversions and reduced bounce rate by 50%.

● Implemented Salesforce globally.

Led the Microsoft Dynamics U.S. Marketing team including demand generation, sales enablement, campaign strategy, product launch, brand strategy, analyst relations, and digital marketing targeting enterprise and public-sector segments.

Built pipeline to support $169M in revenue with a 20% YoY growth. Identified as top talent and selected for Microsoft's leadership development program.

Product Marketing Lead (Microsoft Dynamics)

Drove the marketing strategy and increased the revenue of the Microsoft Dynamics AX business in the U.S. market more than 100%. Launch lead for two new product releases. Developed new partner relationships to enable scale for sales teams. Partnered with the Lotus (Renault) Formula 1 team to host customers at the Grand Prix resulting in $10M in closed business.

Responsible for all aspects of digital demand generation for IBM competitive campaign including internet marketing, paid search, content syndication, email and landing pages Coordinated and led all efforts with agency related to digital advertising, public relations, and analyst relations.

Responsible for the design, development, and execution of campaigns to generate revenue for World Express solution targeted at small and mid-size businesses globally.

Closed sales of highly complex software systems with senior management and project teams. Year 2000 top performer for region; Top 30% worldwide performer for entire company