Tina Shaw
Group Creative Director
Summary
OPEN TO: ON-SITE/HYBRID | REMOTE | RELOCATION
An award-winning brand creative building 360 integrated marketing campaigns for Fortune 500 companies across Brand | Social | Digital | Experiential.
A thought leader (with 10+ years of creative brand experience and a builder/manager of creative teams over 9 years) committed to enhancing and expanding the team's professional growth and its positive impact on the company.
MULTIPLATFORM & INTEGRATED MARKETING
YouTube | TikTok | Instagram | Twitch | Twitter | Snapchat | Facebook
Global Advisor: Diversity & Inclusion - collaborating to implement diversity, equity & inclusion strategies to increase & reflect diversity across creative teams & the content.
Experience
Group Creative Director
Known / Los Angeles, CA
Build, lead, manage & empower a creative team of 9 (writers, strategists, creative directors, creative producers, designers & editors) for entertainment and streaming brands
Conceptualize and write integrated 360 marketing campaigns across multiple touch points (on-air, social, print, stunts, experiential, ooh) ensuring creative ladders up to overall brand strategy and campaign pillars
Hands-on and lead all creative development and production across a high volume of project assets: written, editorial, static, paid/organic social. experiential
Working experience: creative briefs & visual concepts presentation decks
KNOWN Digital Agency
(budget cuts led to layoffs)
Senior Creative Director
NBCUniversal / Los Angeles, CA
Unique creative & brand strategy for DTC (app products, streaming subscribers), B2B (sales, sponsorships, partnerships) & B2C (services, community, engagement)
Creatively collaborate across international partners:
Education
East Carolina University
BFA / Marketing & Advertising, Communication Arts & Design
Skills
