Tia Bahr
Director Product & Channel Marketing
Cleveland, OH
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Summary
Dynamic influencer with proven ability to problem solve through creative concepting and team leadership. Employ vision and clarity to design purchase journey from end-user’s view. Thrive in high-paced environments working cross-functionally to elevate brand presence and deliver sales and profit results.Targeting role in Ohio however, open to relocation.
Experience
2019
Oct
-
2020
May
Director, Channel Marketing
KICHLER LIGHTING, LLC / Independence, OH
Partnered with Sales and Brand, ideating impactful marketing mix tactics that included print, digital, social, influencer, and rating & review platforms realizing retail, eCom, and dealer channel market share shift.
- Enhanced profitability by setting annual budget of $10M; managed creative agencies, established campaign metrics and performed monthly data and analytics to adjust activities and maximize effectiveness and ROI.
- Chartered SEM eCommerce initiatives including banner ads, A+ content creation, product sampling campaigns, retargeting programs, and digital landing pages to amplify algorithms and increase sales.
- Spearheaded marketing arm of customer meetings, line reviews, and training modules securing upcoming business reviews and cementing partnerships.
- Inbound marketing with HubSpot for Sales agent communication, product launches, training, webinars, content, and targeted email campaigns driving lead generation and sales conversion.
- Shaped tradeshow presence and merchandised the visual footprint of 24,000 square foot showroom for product launches, training, and gaining industry share of shelf.
2016
Apr
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2019
Oct
Director, Decorative Product
KICHLER LIGHTING, LLC / Independence, OH
- Headed $270M decorative product line across 3 brands in Showroom and Retail, securing customer activation and market share.
- Chaired strategic 3-year plan across Marketing, Operations, Sales and Product, defining initiatives and resources for market share growth.
- Oversaw Stage-Gate process for new product introduction for 6 category platforms, modeling product definition of Good, Better, Best SKU assortment, pricing, forecasting, and life-cycle management of 5K+ SKUs, maintaining average 60% GM.
- Demonstrated expertise in identifying and addressing white space in market trends, designs, voice of consumer, market research, competitive landscape, and product innovation, driving development roadmap.
- Played role as key cross-functional team-member for vendor supply strategy comprised of 15 vendors per 300 SKU product, conducting product sampling, engineering, and quality assurance.
- Completed trend and development travel in APAC, Europe, and North America, including 10 – 20 visits with China vendors.
Education
Cleveland State University
Master's of Business / Marketing
The Ohio State University
Bachelor's Degree Business / International Business
Skills
