Thomas Furr
Managing Partner & CMO
Summary
Professional Summary
Laser-focused marketing and sales executive who consistently drives revenues with robust marketing campaigns, developing strategic data initiatives, utilizing technology to reach consumers across multiple channels, and devices. Successful establishing relationships with decision-makers, entertaining clients, and building partnerships with hundreds of clients in consumer products, retail, sports, automotive, technology, and political. Energetic, engaging personality, strong organizational skills, balancing multiple projects, ability to solve problems, and use sound judgement in making decisions. Passion for recruiting talent, developing teams, and creating a winning culture.
Experience
C0-Founder, Managing Partner, CMO
Bullseye Interactive Group / Atlanta, GA
Capture data analytics to determine what motivates consumers to engage, connect, and buy. Design ad campaigns utilizing mobile, email, social, video, and data that help clients target and connect with the right consumers, sports fans, and voters. Created a 55M consumer sports database and a 90M political voter database.
- Added 25,000 hockey fans to the Tampa Bay Lightning database, selling 10-game packs, generated $70,000 in new ticket sales.
- Reached 2 million college students for Dr Pepper $1M tuition give-away, email promotional campaign helped Fox Sports secure $2M sponsorship media buy.
- Identified new truck buyers within 15-mile radius of Dodge Ram Truck Midwest Dealerships through promotional email campaigns resulting in 25% conversion rate in new truck sales.
- Grew e-commerce revenue from $34M to $44M Sports Chalet Retail Stores, rebuilt email marketing campaigns, increased email traffic 200% from previous year.
- Uncovered 42,000 consumers in UM market that matched personality traits of current alumni season ticket holders in Basketball & Hockey. Implemented marketing campaigns that produced 898 ticket orders and generated $125,000 in new ticket revenues targeting non-UM alumni.
- Developed mobile advertising campaign which produced 1,754 calls to the Georgia Tech ticket office, added 25,000 B2B contacts in the Atlanta market reaching key decision-makers.
- Contracted 50+ political candidates running Federal or State campaigns, raised over $345M developing grassroot programs, implementing mobile technology used by 28 of the top 100 non-profit organizations.
- Started email testing programs at Dressbarn, impacting 830 stores, grew email list from 1.8M to 2.3M, ecommerce revenues increased from $26M to $40M. Doubled CTR, Impressions, and lowered CPC’s by 20%.
Broadcast Sales Manager
Florida Marlins / Miami
Organized team play-by-play Radio broadcast rights in-house, managed broadcast sales department, set-up radio affiliates, created on-air promotions, recruited personnel, trained sales staff.
- Established new sponsorships with Chick-fil-A, Crown Imports, Delta Dental, Ford, Heineken, Jiffy Lube, Lexus, Lowe’s, Office Depot, Shell, SunTrust, US Border Patrol, and Wachovia.
- Added $2.9M in new sponsorship revenues.
- Hired ABC Regional Sports Group in New York as National Rep Firm.
- Created relationships with agencies/clients in Florida, Atlanta, Charlotte, New York, Dallas, & Chicago.
- Attended Sales Training Program by Jack Birch “Why Sponsorships Work.”
Project Director
Daktronics Entertainment Network / Atlanta
Education
University of Maryland, College Park
Bachelor of Science / Communications, Journalism
Student-Athlete: Baseball Scholarship
Key Achievements- Our team set a Terps baseball school record going undefeated at home my senior season
- Finished second in the ACC Conference my senior year
- Five teammates played professional baseball, two (2) played in the Majors
Austin Peay State University
Master of Science / Sports Management, Health Education
Key Achievements
- Improved wins in the 1st season (19) wins, previous season team had (4) wins
- Won the Ohio Valley Conference Southern Division
- Recruited four players who made OVC All-Conference
- Recruited OVC Player of the Year
- Three players played Professional Baseball
- Coordinate recruiting
- Create letters to recruits
- Put together top prospect list
- Scheduling recruit visits with players and parents
- Work with the administration on financial aid and academic requirements
- Gather transcripts on potential recruits
- Build relationships with High School & Junior College Coaches
- Hitting & Base Running Coach
- Game Day; pitch BP, keep hitting chart, oversee defensive positioning, & coach first base
- Organize drills on hitting, bunting, moving runners over, pitch count situations, base running, and defensive game strategy
- Supervised weight training/conditioning program during the off-season
Skills
