THERESA M. MAIRN

Lead strategy, roadmap, and commercialization for Marketlab's Healthcare Carts and Furniture portfolio, including self-manufactured Insight carts, private label programs for major distributors, and sourced solutions.

1. Strengthened the PM partnership with sales, providing not just product information, but clearer direction on what to sell and why. Result: 5.3% total sales growth & 10.6% profit growth.

2. Noticeable progress made toward a more scalable and standardized portfolio, with prioritization aligned to distributor demand and programs with built-in volume. Result:

Focusing in on the TOP 14% of products that make up 80% of sales. Distributor sales growing 20%+.

3. Putting strong discipline in place needed to scale and this work is the foundation to build the portfolio. Result: New products and quality improvements that gain share.

● Drove +4% Healthcare Carts sales growth, increasing revenue from $6.5M to $6.8M through own brand expansion, private label launches, and line extensions.

● Healthcare Furniture expanded by 3%. Managed a $15.5M projected revenue portfolio with $5.6M projected profit

New Product Launches, Distributor Support, & M&A:

● Developed the Healthcare Cart product pipeline & initiatives 1-5 year GTM Roadmap including developing next gen healthcare carts and new manufacturing capabilities.

Developed a 3-year, monthly forecast to support long-term demand planning.

● In 2025, launched the McKesson Private Label cart program in 67 days

(vs. 90-day target); launch process recognized and replicated internally by McKesson.

● Led the launch of 140+ new products and product line extensions across Own Brand, Private Label, and National Brand portfolios.

● Additional Private Label Distributor Launches slated in 2026 including Medline, Omnimed, & Cardinal.

● Authored the Premier GPO Breakthrough Technology Product Award application for the Insight GynoCart and successfully qualified. Doubled GynoCart sales through in-person demos.

● Visited Suppliers to strengthen partnerships, implement quick ship programs, cart configurators, and better understand manufacturing capabilities.

● Pricing Strategy for Healthcare carts, including pricing for distributors, new products, and national brands. Competitive pricing analyst.

● Vetted new suppliers products and added custom procedure carts for specialty modalities.

● Led identification of potential M&A candidates for carts & furniture portfolio expansion

Infrastructure & Quality:

● Overhauled the Healthcare Carts and Furniture product hierarchy, discontinuing

~17,000 SKUs and reducing active SKUs to ~2,300 to improve clarity, reporting, and ERP readiness.

● Served as Product Management SME for NetSuite ERP, supporting OTIF go-live with minimal disruption.

● Acted as PM SME for Akeneo PIM, shaping Phase I scope and co-defining data cleanse and enrichment roadmap.

● Project managed and led cross-functional quality remediation initiatives to improve design, packaging, warranty, and customer experience of own brand and supplier products.

● Worked closely with manufacturing to understand constraints and opportunities to improve products.

● Implemented major quality initiatives for own brand and supplier products, including running the competitive cart benchmarking and DFMEA project with Disher.

● Kicked off '26 proactive quality initiatives to drive product complaints down to less than 1%, improve replacement part services and implement dealer services.

Sales Visits & Sales Enablement:

● Completed 65+ customer meetings, virtual demos, in-person demos, and site visits, exceeding expectations by 400%

● Led ENA conference exhibitions and industry events to support GynoCart launches, demos, and sales follow-up.

● Rebranding, standardized Marketlab branding across all carts and furniture including labeling, packaging, IFUs, and sell sheets.

● Designed and delivered the keynote strategy for the Healthcare Cart segment at the

National Sales Meeting. Executive commendation from the President, CMO, and VP of Sales for setting a new benchmark in presentation excellence and strategic clarity.

October 2023 - November 2024

Held senior product and category leadership roles supporting a multi-billion-dollar portfolio sold through national retail, ecommerce, and independent dealer channels.

I owned ProWood Product Management, in addition to Brand Strategy. Driven by a blend of brand storytelling and product strategy, I led the GTM execution for ProWood, a key contributor to UFP's $3.7B retail segment. I streamlined the consumer journey spearheaded the development and launch of first-of-its-kind products such as TrueJoist. By building and activating a network of industry influencers and contractors, I translated complex technical product specs into compelling brand narratives that dominated trade media and elevated ProWood as a leader in building materials innovation.

Product Focused:

● Led product and commercialization strategy for Treated Lumber and Deck Specialties sold through Home Depot, Amazon, Wayfair, Walmart, and independent dealers

● Spearheaded and owned SKU rationalization, streamlining a complex portfolio spanning 20,000+ products across multiple suppliers and Marketlab facilities.

● Designed and implemented a Product Matrix framework to evaluate performance, demand, complexity, and profitability.

● Owned promotional pricing strategy across all major marketplaces, balancing margin, inventory, and demand signals.

● Served as primary partner to Home Depot merchandising, leading major resets including POP, fixtures, displays, labeling, and in-store execution.

● Led post-acquisition product integration efforts, consolidating assortments while minimizing disruption to customers and field teams.

● Directed go-to-market strategy, product launches, and roadmap planning across categories.

Brand Focused:

● Directed high impact brand strategies by driving comprehensive marketing initiatives across multiple channels, targeting diverse audiences including contractors, dealers, big box retailers, lumberyards, consumers, and DIY enthusiasts. Focus: Reach, brand awareness, and omnichannel messaging.

● Partnered cross-functionally with Sales, Operations, and E-commerce teams to develop sales enablement toolkits that accelerated product adoption and elevated the dealer and customer journey. Focus: Conversion, internal alignment, and customer experience

● Led brand campaigns, created influencer partnerships to reach new demographics, directed photoshoots, and launched award-winning billboard campaigns.

● Collaborated with agencies, Icon, and Mlive, for ad placement and directed media content calendars. Wrote trade articles that won National Awards from LBM.

● Implemented Syndigo PIM/DAM, improving product data accuracy, imagery, and content consistency across channels.

● Orchestrated multi-channel marketing initiatives, integrating digital, social, and OOH advertising with innovative packaging and in-store merchandising solutions to elevate brand presence.

● Scaled brand awareness through high impact campaigns, establishing KPIs and ensuring

100% brand consistency across all consumer touchpoints while maintaining strict budget discipline.

Held multiple leadership roles across Product Management, Product Marketing, Strategy, and Finance supporting global portfolios and multiple sales channels.

● Owned global Product Development & Launch (PD&L) leadership for

Worktools,

Lighting, Monitor Arms, Recycling, Technology Accessories, Wood Casegoods, and Wood Systems

● Led commercialization, pricing strategy, positioning, sales enablement, and training strategies across dealer, ecommerce, WFH, and alternate channels.

● Launched innovative, market-leading products, including patented task and video lighting solutions that significantly exceeded sales expectations.

● Drove portfolio growth through pricing optimization, lifecycle management, and product line evolution.

● Presented Global PD&L, pricing, and portfolio strategies to senior leadership.

● Partnered with global suppliers and design firm s to deliver differentiated solutions aligned to evolving workplace trends.

● Supported channel strategy, pricing, and profitability initiatives through strong financial analysis.

● Played a key role in rebranding initiatives including Details to Worktools, category definition and creation, and go-to-market strategy.

● Additional Key Roles: o Channel Strategy Consultant, Distribution Strategy Account Operations Manager o Marketing and Business Program Manager, Pricing & Incentives Strategy o Assistant to the CFO, High Potential Candidate Program o Senior Business Analyst, NA Corporate Strategy and Development o Yield & Pricing Strategist, Sales Resource Team o Senior Business Analyst, Finance - Wood & Systems SBU

International Financial Analyst II, Asia/Pacific & South America -

• Prepared and analyzed monthly financial statements, identifying performance trends and variances

• Led development of annual budgets and three-year financial plans

• Supported market entry and startup operations in China, Brazil, and Thailand; contributed to joint ventures in Malaysia

• Delivered financial analysis to senior management on new markets and strategic initiatives

• Developed financial models and automated processes for pricing, order tracking, and reporting

Financial Analyst I, Systems SBU -

• Supported new product development, cost reduction initiatives, and special projects

• Managed Systems SBU financial package; analyzed monthly financials for accuracy, variances, and trends

• Delivered monthly business review presentations to senior management with actionable insights on investments and cost optimization

• Led annual budgeting for Systems SBU and coordinated North America SG&A budgets

• Partnered cross-functionally with Marketing, Engineering, and Finance on the Product Introduction Process and ongoing initiatives