Tawala Sharp
Broadcast Media Specialist
Summary
For over 20 years, I have programmed for multiple National Radio Broadcast Companies totaling over 1,100+ stations and presence in 89 of top 100 U.S. markets. Therefore, I have artfully exceeding development goals for top-level Fortune 500 organizations. With a focus to enhance efficiency and exploit markets with untapped creative tie-ins, you need me. My ingenuity as a marketer is quantifiable and illustrates a results oriented team member. I am resourceful, consistent, and poised for execution. I would love an invite to join your team.
Experience
Producer
iHeart Media / KFI AM 640 / Burbank, CA
-Responsible for gathering content & information, booking guests, organizing show prep and creating copy to be used by air personalities in daily broadcasts.
-Guide pace of broadcasts, screen callers, lend perspective to further discussions.
COO
The ZIMA Group / Pasadena, CA
The Zima Group is a creative consulting firm which provides uniquely customized strategic campaigns, from concept to implementation.
In my role as COO I am responsible for the structure, strategy, and execution of all aspects of The ZIMA Groups initiatives.
Assistant Program Director / Music Director
Radio One, Inc. / KRBV - V100 / Los Angeles, CA
-Supported Program Director in oversight of department, programming and music scheduling operations including management of 40 team members.
-Maintained policies and procedures; conducted staff training and development programs.
-Co-Produced all station related concerts/events.
-Contributed to budget preparation and resource allocation for department.
-Devised marketing/promotion programs in conjunction with Marketing and Sales division; drafted promotional, marketing and live copy.
Assistant Program Director-Music Director / Air Personality
Radio One, Inc / KKBT - 100.3 the Beat / Los Angeles, CA
-Oversight of music selection and scheduling operations.
-Cultivated strong relationships with major and independent record company executives to ensure harmonization of product and target demographic to resulting in optimal programming.
-Managed talent booking and stage operations for station related concerts/events.
-Spearheaded highly successful community-based initiatives working in partnership with local politicians, small business owners and community leaders.
-Appeared as overnight, weekend and swing shift On-Air Personality.
Programming Coordinator / Air Personality
Clear Channel / KKBT - 92.3 The Beat / Los Angeles
-Oversight of departmental office management.
-Participated in conferences with major and independent record company executives.
-Maintained music library and files.
-Conducted market research and analysis.
-Appeared as weekend On-Air Personality.
Education
Pasadena City College
N/A / Radio / Television
Coursework in Radio Broadcasting-Telecommunication
