Tatiana Cook,

Responsible for developing Go to Market strategies and promotional plans across the business product line to drive demand and maximize efforts across all sales channels. Partner with Sub-Advisor firms to develop thought leadership programs and solidify positioning supporting the annuity business. Conduct consumer and advisor surveys on variable annuity, lifetime income benefits and investments. Execute marketing strategy using Agile principles. Craft positioning and content for integrated marketing campaigns using print, digital, web, and video. Develop and report out campaign KPIs. Investment platform expert for marketing materials responsible for positioning and technical accuracy. Identify with distribution partners the target audience and communication strategy.

3 year Ex-pat, cultural immersion in Japan. Extension travel throughout Asia.
Lifeline Phone Counselor (2017/2018) Volunteer counselor for English speaking crisis lifeline. Exercised strong communication skills, active listening and negotiation skills for crisis intervention.

Responsible for the promotion of Prudential Variable Annuities investment platforms to drive demand and maximize sales efforts across all sales channels. Led Investment Marketing initiatives and represented Investment Marketing across the organization. Developed positioning for direct marketing campaigns, marketing literature and digital and web content for multiple annuity investment platforms integrating a coordinated multi-media delivery approach. Partnered with Sub-Advisor firms to develop investment insights, thought leadership and positioning. Developed targeted segmentation and communication strategy for multi-channel distribution.

Responsible for developing RFP content supporting sales and marketing initiatives of managed accounts and mutual funds for distribution partners and consultants. Managed affiliate relationships to collaborate and consolidate system solutions. Subject Matter Expert for RFP content and marketing presentations ensuring consistency. Produced RFP key reporting metrics for executive teams. Provided competitive analysis to influence sales strategy.

Responsible for communications supporting Institutional marketing initiatives for multiple asset classes. Managed web content for the Institutional Americas asset management website. Responsible for production and distributing weekly newsletter with over 2,700 subscribers. Partnered with SMEs to create White papers, Research Insights and Thought leadership focused on investment strategies and current market trends and manage editorial calendar.

Developed content to support institutional marketing and sales initiatives across multiple asset classes. Responded to RFPs, Due Diligence, and updated Consultant databases. Responsible for training and the creation of a documented RFP process and guidelines. Created proposal content for Real Estate Funds (Special Property, PPMs, Infrastructure, etc). Researched and provided competitive analysis for product proposal strategy using Callan PEP and Zephyr.

Reported to Senior Vice President. Managed marketing initiatives across domestic and global markets including managing onboarding funds to foreign exchanges (LuxSE). Used competitive analysis and metrics extracted from Callan PEP and Lipper to help develop analysis for RFP content. Responsible for accuracy of content and performance data in sales proposals and marketing materials. Responsible for completing implementation requirements and due diligence of new and existing domestic funds to be sold in global and international markets (Asia, Europe, South America). Interacted in French and German with management and line staff throughout international locations.

Reported to Vice President of Marketing/Sales Support. Responsible for managing the RFP process as project leader and primary liaison between Marketing and Sales teams. Key member of media team that developed a multimedia sales tool for selling core custody product.

Reported to Vice President for Global Cash Management Division. Served as primary client contact responsible for developing and managing client relationships. Responsible for prospect demonstrations, implementation, training and supporting cash management products.

Reported to Vice President and Head of Regional Loan Department. Responsible for supporting two Vice President Loan Officers and managing account relationships for small and mid-size (up to $30 Million) regional clients.

Major - English

Minor - Classics