TANYA BOUCHER, MBA

• Managed all marketing strategies, programs, events, branding, websites, E-commerce, print and online ad- vertising, social media and communication initiatives supporting Texcel's $900K marketing budget.

• Worked closely with marketing agencies and vendors to establish the Texcel brand, product awareness and corporate identity through website development, electronic marketing strategies, promotional events, trade shows, brochures and integrated communications.

• Supported the sales team by successfully implementing sales and marketing strategies with particular atten- tion to brand building, lead generation and product promotion to Texcel distributors and the end users.

• Created the marketing analytics ROI report for the executive management team. Includes google analytics, budget updates and project benchmarks.

KEY ACCOMPLISHMENTS:

• Established a new product development process to efficiently roll out new Texcel products.

• Revamped marketing efforts to emphasize consistency of message and creative design.

• Key contributor in the 2017 launch of the new hydraulic hose and fittings division.

• Led the Delta Rigging Tools' $1.5 million national marketing strategy for all 18 locations, including brand- ing and advertising, digital marketing, industry communications, corporate events and trade shows.

• Established and maintained relationships with marketing agencies and vendors to effectively execute the marketing plan while maintaining the budget.

• Developed marketing materials including product sales collateral, promotions, advertisements, corporate messaging and communications and ensured sales and marketing tools were available to help achieve objectives.

KEY ACCOMPLISHMENTS:

• Directed the full brand refresh for Delta Rigging Tools and Tuffy Products.

• Managed the brand migration of Morgan City Rentals after the 2013 acquisition.

• Evaluated potential new business and managed a competitive pipeline to facilitate organic market growth.

• Managed all regional consumer installer accounts purchasing Shell motor oil through O'Rourke.

• Communicated strategic plans for installers to accelerate growth of their business to 20% synthetic sales.

• Facilitated training with customers for streamlined product knowledge and advanced program and promo- tional execution in the market.

• Negotiated and executed sales agreements with prospects as well as planned and conducted business re- views for a diverse pool of current installer customers.

KEY ACCOMPLISHMENTS:

• Converted in five months 20K gallons annually of competitor product over to O'Rourke Petroleum, bringing organic growth to the O'Rourke consumer business sector.

INDIRECT CHANNEL REGIONAL MARKETING MANAGER- Lubricants Marketing

• Initiated and implemented strategic marketing business plans and programs for seven Alliance distributors (exclusive large Shell distributors) and 37 authorized distributors in west coast region, covering 17 states, generating $20.9 million in sales volume.

• Conducted industry research and analysis to maximize distributor marketing budgets in the implementation of marketing campaigns and promotions that align with Shell's sales and marketing objectives.

• Participated in client sales forecasting, goal-setting and providing ongoing sales training and support for dis- tributor's sales staff.

• Collaborated with internal teams and third parties to provide an efficient and cost-effective service offering to distributorships. Interacted closely with distributors to assure satisfaction with ongoing business and to resolve problems in a timely manner.

KEY ACCOMPLISHMENTS:

• Successfully converted the first Shell Alliance distributor from out of network, which received highest synthetic motor oil sales ratio and promotional participation in network within first year.

• Created the model marketing business planning template for Alliance distributor to utilize and worked with the strategy team to implement new practice across Alliance distributor network.

• Received Leadership Recognition Award in 2011

CUSTOMER MARKETING MANAGER - Lubricants Global Car Care

• Managed combined national budget of $1.7 million for two major automotive aftermarket products, develop- ing retail marketing displays for top discount store as well as warehouse club stores, retail outlets and auto aftermarket installers.

• Continuously generated new business and retained existing account base while working closely with the customer marketing staff to help increase product visibility and initiate creative marketing strategies.

KEY ACCOMPLISHMENTS:

• Executed promotional displays in Wal-Mart that generated incremental revenue of $1.8 million.

• Introduced nine new promotional packs to club stores that brought in $2.6 million in revenue.

• Integral part of the team that took Rain-X to number one fastest growing brand in automotive aftermarket.

ACCOUNT MANAGER - Pennzoil / Quaker State Lubricants

• Managed sales territory of nearly 300 Pennzoil, Quaker State, Rain-X and Gumout business-to-consumer accounts in Baltimore-Washington area, with an estimated annual net revenue of $2.2 million.

• Key participant in increasing product knowledge and promotional execution for customers and client sales staff. Participated in company sales forecasting / goal-setting, troubleshooting problems and introducing new products.

KEY ACCOMPLISHMENTS:

• Instrumental in increasing sales of Rain-X wiper blades by 18% in territory.

• Continuously increased year-over-year sales figures by developing new relationships through prospecting and cultivating existing customer relationships.