Tad Keelin

As Creative Director for the dedicated marketing agency for National Merchants Association, I manage a team of designers, video producers, and copywriters. I have the pleasure of not only rebuilding the NMA brand, but hands-on designing at our agency, serving Sweet Oaks Winery, Sol DeLuz Vineyards, Grayce’s Acres Natural food products, and a few other unique clientele. Understanding of today’s technologies and media with respect to design and marketing has been critical to our cross-functional team.

• Brand builder, collaborator accountable for multiple clients served by our Spin-off agency

• The leadership of talented creative team mentoring and elevating design and leading design development

• Collaborative brand building with various stakeholders from new business startups to maturing company brands and all related creative needs including web, print, tradeshow, video, motion graphics, and outdoor

Design & creative professional services company was serving a broad and loyal client base. Assembled teams and manage large, complex integrated media projects from strategy & concept through production & deployment. Delivered innovation through best practices in visual design and brand marketing. Collaborative environments with my clients and creative teams were a hallmark of Crossfusion.

• Responsible for building and managing all aspects of an independent professional services company

– Deliver innovative, creative solutions with aesthetics that yield measurable results

– Build and maintain long-standing client relationships and potential new client relationships

– Known for my no-nonsense, responsive authentic personal style, ability to deliver on-time, and calm under pressure

• Sample project: Seasonal employee enrollment campaign. Amazon employs 10k+ seasonal workers - notoriously difficult to reach and motivate to HR action. I led the team that developed an innovative print & mobile video campaign. Amazon was thrilled with its efficiency and response rate

As the founding Creative Director for this Internet-based global contingent workforce exchange, I participated in all aspects of business building from inception to a business supporting over 150 employees.

• Collaborated with executives, development teams, and marketing teams to design, develop and deploy the eWork web-based product user interface and company brand design - including website design

• Created web-based marketing programs and materials that built our user base from 0 to over 300,000 users and over $900M in commerce within 18 months

• Led and managed communication solutions team to design the visual system and user experience for our web-based product platform. Developed operating procedures for our creative group

As the Art Director for the Hewitt Associates West Region Communication Practice. Great sense of aesthetic working with stock photography and illustrated art. Highly organized, multi-tasked multiple projects at once.

• A creative consultant to multiple industries with fast-paced, high-demand clients, tight deadlines. Some clients included Boeing, Chevron, Tektronix, Transamerica, Fujitsu, Disney, Charles Schwab and others

• Consistently achieved chargeable hourly targets resulting in communication practice meeting financial revenue objectives