Tabatha Fuchs
Communications and Marketing Leader
Summary
Over a decade of marketing, media, PR and communications expertise. I have successfully overseen the successful development of brand loyalty domestically and internationally for a myriad of companies that range from the health care to the entertainment arena. Elements of these campaigns and overall activations include but are not limited to crisis communication, marketing and media development and strategy with respects to ROI, budget reconciliation and management.
Experience
Corporate Communications Manager-MCC of Florida
Magellan Health Services / Miami, FL
Manage all internal and external communications while ensuring continuity in brand image and messaging.
Develop corporate incentive program that follows the corporate dashboard and encourages cross cultural awareness and competency measures.
Maintain both internal Magnet sites and website for content, accuracy and story development.
Ensure PR opportunities are developed and relationships maintained in local and state and national markets.
Develop and manage all company publications including launching 3 newsletters that cater to the staff, members and provider (exceeds 70k stakeholders in 3 languages)
Develop all news materials, interview questions, prepare management for appearances.
Develop and train all management and staff on corporate communications, media inquiries, internal and external messaging, staff talking points, and corporate culture.
Educate team and develop publications for the responding to SMI myths, and socioeconomic
assumptions and stereotypes.
Staff or respond to interviews regarding the health plan, its growth and profitability, and the
vulnerability of the population it serves.
Manage all communications with AHCA on behalf of communicated contracted requirements, HEDIS requirements and NCQA credentialing.
Director, Marketing and Media
Media Counselors / Miami, FL
Create a sales and marketing strategy which accelerates sales force performance, promotes selling on value versus price and positions the company for continued long-term profitable growth with proven efficiencies.
Provide oversight and insight for specific marketing responsibilities; including research and data management, product management and development and marketing communications. Play a critical role in new market development; as well as ensuring sales and marketing are focused and aligned on the most profitable market segments.
Responsible for effectively translating the brand/client s needs into actionable, cross-platform
marketing programs from ideation through campaign launch *
Partner with sales and creative agencies to formulate marketing strategies that are customized to fit specific client objectives; including brainstorming and liaising with sales/marketing teams to create compelling programs.
Sr. Director of Marketing and Communications
ELCMDM / Coral Gables, Fl
As part of a four member executive leadership team, provide overall agency leadership and direction.
Responsible for operational management of the communications and community development office and the Child Care Executive Partnership Program.
Manage all elements of crisis communications while developing COOP Plans. Provide reports and manage the board of directors and make recommendations as to program
priorities.
Responsible for evaluation of provider programs and ensuring continuous quality improvement through performance dashboard and scorecard.
Coordinate and provide advocacy for early care and education programs.
Work with other executives and elected officials at the state and national level to strengthen the profession and improve the system of early care and education.
Coordinate and develop training programs in partnership with the Agency for Workforce Innovation, providers, parents, and partner agencies and institutions to ensure maximum effectiveness and efficiency in the delivery of early learning and voluntary pre-kindergarten services.
Ensure that agency mission and vision are carried out at all levels of the organization.
Conduct public relations, marketing and development/fund raising/foundation activities.
Manage continuous quality improvement processes and goal setting.
Leverage talent pool by recruiting and retaining mission driven staff.
Provide full array of services by negotiating agreements and linkages with funders and service partners.
Develop and maintain positive working relationships with external constituents in a manner which results in fluid resource allocation and fiscal stability.
Establish and maintain effective communication with external entities (funding streams, courts, advisory boards, other community constituencies).
Support CEO in communicating the vision and mission of the organization to community partners, stakeholders, the Board of Directors, and local, state and federal policy makers.
Research and develop communications/Public Relations/Marketing Plan and develop strategy.
Develop an annual report for both state and community leaders that recaps the programs, quality initiatives, legislative agendas and fiscal impact for Miami-Dade and Monroe Counties.