SYDNEY ANDERSON

Music Industry Professional

Dallas, TX

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Summary

Over the past four years, I have worked in the business of selling music, weather that’s a sync license, a performance license, or an original composition. While at BREED Music I have been able to cultivate relationships with several large advertising agencies, as well as vendors that work hand in hang with creating award winning national commercials. As you know, the majority of business is conducted over the email and phone, making my experience in cold calling, and customer service very valuable. I have been working in entertainment for over seven years, and have always had a passion for music.

Experience

2016 Jan - 2017 Mar

Director of Sales/Marketing

Breed Music / Dallas, TX

Responsible for creating and maintaining relationships with current and future clients, including advertising agencies, editorial houses, and post production facilities.
Finding music opportunities for both original music and library sync across all mediums
Cold calling for new customers
Updated and maintained social media accounts, and newsletters

2015 Jul - 2016 Jan

Regional Account Manager

ASCAP / Dal

Collect music license and royalty payments from restaurants, music venues, bars, and dance clubs in the Dallas/Fort Worth Area, Houston, and Oklahoma
Cold calling for new prospects

2013 Apr - 2015 Jul

Account Executive Audio Post Us & Canada

Universal Publishing Production Music / Dallas, TX

Awarded highest achiever Q1 2014, Q3 2014, and Q4 2014

Ended 2013 annual sales goals at 116% and 2014 at 125% of sales goals

Services all facilities in Canada, TN, LA, AZ, and NE (including but not limited to- post production facilities, advertising agencies, independent producers, and online magazines) with their music licensing needs.

Creates proposals with multi-packaged options custom to the client or prospect, as well as contract negotiation
Customer Service-cultivating relationships between existing clients and prospects- aide in selecting music, billing, and any licensing need or questions.
Monthly and quarterly forecasting
Quarterly marketing planning in regards to industry specific holidays, spending cycles, and season music use.

Education

2008 - 2012