Suzana Fiat

Managed 220+ corporate events of 20-5,000 guests globally from concept to completion, specializing in Pharmaceutical clients and Incentive Travel. Created marketing strategies with the goal of generating new opportunities. Modeled and provided excellent customer service by identifying program needs, maintaining within program budget, monitoring program progress and scheduling post-event debrief, with the goal to retain a happy, repeat customer.

• Spearheaded meetings for various Pharmaceutical companies, which included Novartis, Eli Lilly, Gilead, Janssen, Bristol-Myers Squibb, Astellas, Jazz, Daiichi Sankyo and others.
• Coordinated Incentive Travel for top sales teams of Daiichi Sankyo, Renault, Roche, Samsung, Ultima and more.
• Planned and managed a 2,000-person National Sales Meeting for Novartis in a 1-month timeframe, increasing revenue by 45% in Q1 and acquiring a repeat client.
• Lead Project Manager for the Jaguar Land Rover Global Events Team for a new vehicle launch that included 2,500 retailers and their guests from 93 countries for a 20 day, 5-rotation event in Miami, Florida and the Bahamas.

Developed and organized the annual Worldwide Sales Event Calendar, including registration and attendance of Senior Leadership Team and Senior Executives. Collaborated in the development of the 2014 Conference & Trade Show platform presentation. Oversaw development of training material of the new platform for Business Development Managers.

• Led weekly meetings with all necessary departments to ensure events remained on track and stayed within budget.
• Organized 11 Strategic Partnership Events and Trade Show attendance for the 2013 Fall Conference Season.
• Coordinated the 2013 Executive Forum; a 4-day event that included a ship inauguration in New Orleans and a 2-day VIP meeting with Travel Partner Executives at a plantation in Baton Rouge.

Produced marketing campaigns and graphic designs for the company’s print magazine, website and emails to acquire event attendees. Responsible for managing the day-to-day operations of 4 audience development coordinators. Worked hand in hand with the Events Manager to coordinate logistics for each event.

• Worked closely with the team in the execution of the 2012 Latin Trade Symposium & BRAVO Business Awards in Miami, FL, the 2013 Trade Americas Expo in Miami, FL and 7 CFO Forums across Latin America.
• Collaborated with paid event sponsors and partners to secure project deliverables and manage client relations.