Stu Haack

Key Achievements: Launched several new products (food, packaging, website) to grow ecommerce and retail sales and traffic • Developed new brand guidelines • Led transition to new creative, PR and SEM agencies • Implemented multiple retail events that drove double-digit sales growth • Grew PPC sales by over 50% • Led new flagship store launch

Key Achievements: Implemented new DirecTV Employer Brand • Coordinated with internal and external teams to launch the new careers website • Wrote multiple speeches, emails and other communications for Vice Presidents and above • Communicated launch of new programs

Key Achievements: Won two Las Vegas ADDY awards (Jubilee! Campaign, Foundation Room campaign) • Won AIGA award (Total Rewards, Vegas Campaign) • Worked on the launch of new Nobu, LINQ and High Roller venues in Las Vegas • Launched new campaigns for Caesars Palace, Horseshoe, Harrah’s, and Planet Hollywood • Developed new content for web and email

Key Achievements: Launched new TicketErasers brand and website • Increased web traffic by 20% and conversions by 18% using SEO, A/B testing PPC ads, brand development and creative optimization • Implemented new direct mail strategy and creative campaigns

Key Accomplishments: Wrote content for and assisted in the launch of several new websites, including The Villa Group Resorts Loreto and Puerto Vallarta and Togo’s Sandwiches • Increased franchise lead conversion for The UPS Store by coordinating the call center, crafting call scripts to leads, and updating lead conversion tracking

Key Accomplishments: 4.0 GPA • Led several successful group projects with peers and industry leaders to solve theoretical marketing and communications scenarios

Key Accomplishments: Honda Fit product launch (spec) campaign winner • 2nd place in Samuel Finley Humorous Writing Contest • American Cancer Society advertising winner