
Steven Knochenmus
Award Winning Sales and Marketing Leader
Summary
I’m an award-winning marketing and business development leader with a solid track record of successfully launching and delivering positive outcomes on new and previously released product lines. I have excelled as a sales leader, manager, and a trainer because I show my customers both internally and externally that I’m a partner with them in building something meaningful. As a naturally curious person, I am always looking for ways to grow in knowledge and skills. My strengths are in strategic thinking, visualizing the future, and driving towards results. I have an analytical mind and enjoy reverse engineering processes, finding data patterns, and mapping out strategies.
Revenue Generation: Consistent performer who finds ways to deliver sales across products and services.
Key Account Management: Skilled in navigating complex sales and creating mutually profitable relationships with stake holders in key customer accounts.
Marketing Strategist: An ability to understand, digest, and convert macro marketplace dynamics into tactics that drive revenue at the partner or field level. Skilled at applying metrics to track campaign performance.
Consultant Trainer: Produced and delivered a multitude of tailored presentations and workshops with content ranging from human capital development to software as a service.
Sales Operations: Experienced in creating, negotiating, and sustaining profitable B2B relationships across a portfolio of products. Ability to find and use leverage points to defend and grow portfolio business.
Experience
Field Sales Specialist
KindredBio / St. Paul, MN
Primary responsibilities for biotech startup include business development, territory management, marketing product launch strategy, and successful establishment of the corporate brand in the Midwest.
- Sales: 2019 Yr. /Yr. sales increase of 410% driving $153,000 in new volume in a niche product segment.
- Worked as part of a marketing team tasked to develop the foundational strategy for a novel monoclonal antibody launch.
Strategic Account Manager
Zoetis / St. Paul, MN
Primary responsibilities around business development, key account management, marketing, and training in the greater twin cities market. Worked directly with four territory business managers to accelerate sales cycles, uncover opportunities, and to establish an enhanced layer of support in accounts driving toward profitable long-term relationships.
- Sales: 2016 = 96.4%, 2017=112.9%, 2018 = 107.9%
- Unanimously voted by senior leadership to receive the2017 West RegionOutstanding Contribution Award. An award given to one recipient peryear across sales operations.
- Lead dog award 2017, 2016. Peer selected award for team contributions.
- Awarded 2017 West Region Top performer in biologics.
- Developed companywide digital asset management system to enhancestrategic account resource sharing and best practice sharing.
- Mentored, coached, and trained territory business managers to createprofitable territories.
- Selected to be a Zoetis digital brand ambassador
- West Region strategic account managers team development lead.
Regional Sales Executive- Mid Market
Concur (SAP) / St. Paul/MN
Primary responsibilities around prospecting and selling expense management software as a service directly to mid-market companies (100-499 employees). Responsible for full sales cycle, revenue forecasting, and driving sustainable annual recurring revenue through key stakeholders in finance, operations, sales, and IT. Made tailored recommendations to a variety of industries based on enhancing finance expense insight, accounting processes, and seamless SaaS technology integration.
- Sales: 2015=118%, first full year annual recurring revenue $476,000.
- Revitalized partner relationships in Pittsburgh region. (ADP, AmericanExpress, TMC’s, Cornerstone).
- Was part of successful accounts payable automation service launch.
Territory Business Manager II
Zoetis / St. Paul, MN
Primary responsibilities around business development, product sales, and
account management in the Midwest across equine and companion animal product lines.
- Ranked in the top 10% of sales company wide in 2013; invited to Zoetis’ President’s Circle I, in 2010 (104%), 2012 (103.4%), and President Circle II, in 2013 (108.4%).
- Subsequent Career ladder promotions. Associate territory business manager to territory business manager in one year at Zoetis. Promoted to Territory Business Manager II after third year.
- Lead Dog Award 2013. Peer selected award for team contributions.
- Team champion on SalesForce.com customer relationship managementsystem and the creation of a data analytics dashboard.
- Played a vital role in developing national market product strategies in 2014as a part of leadership-selected marketing focus group for Proheart 6.
Senior Sales Specialist
GE Money / St. Paul, MN
Primary Responsibilities include selling financing as a point of sale tool for home improvement contractors. Full sales cycle from prospecting to managing book of business developed. Shifted into sales from RV/Marine underwriting with credit approval decision authority of 130k.
- Received annual division level GE Money’s America’s Award twice for outstanding contributions.
- Subsequent career ladder promotions from entry level position.
- Recognized through Business Impact Award for the development of adivision wide webinar training program for new customers with the goal ofdecreasing time to first transaction.
- GE Capital Business Impact Award-for acting as Six Sigma Lean ProjectLeader, New Customer Experience.
- Extensively trained in credit scorecard application, major credit bureaureport analysis, substantiating financials, and decisioning credit requests across diverse financial scenarios.
Education
Walden University
Graduate Certificate: Product and Brand Marketing / Marketing
In this graduate certificate program, you will be exposed to ways to reach, engage, and influence consumers in meaningful ways and effectively differentiate your product and brand from the competition. Through your coursework, you will have an opportunity to develop, execute, and evaluate comprehensive marketing plans; forecast, measure, and analyze marketing performance; and create targeted campaigns that best position your product in customers’ minds. The program covers topics such as market segmentation, product life cycle, consumer demand and pricing, brand positioning, performance metrics, competitive analysis, and much more.