
Steve Ward
Managing Partner
Summary
Marketing expert with a demonstrated history of solving marketing challenges through innovation and creativity. Skilled in creative development of strategically sound campaigns in all mediums and channels. Excellent leader and communicator to employees, clients and vendors.
Experience
Managing Partner, Creative and Strategic Director
Agency X / Kansas City
Marketing firm specializing in strategic development, creative, and systems integrations.
- Lead all aspects of branding, marketing, advertising, creative, broadcast and digital marketing for Agency X clients
- Oversee development and execution of social media, digital and web-based marketing strategies
- Manage client brand efforts to ensure they are congruent with established brand guidelines
- Manage budgets and expenditures for clients and agency
- Responsible for positive client and vendor relationships, presentations, negotiations and budgeting
- Establish tracking, measurement and reporting to demonstrate success in meeting or exceeding client goals
Managing Partner, Creative and Strategic Director
Ward Solutions Group / Kansas City, MO
Marketing consultancy via a network of marketing professionals in creative services, programming, video production, and digital media buying.
- Led all aspects of branding, marketing, advertising, creative, broadcast and digital marketing for clients
- Responsible for team management to find best talent for varying projects and scopes
- Served as the main point of contact for all marketing and content needs
- Successful in growing client base and revenues requiring the establishment of Agency X to manage client needs
VP Business Development
Callahan Creek / Lawrence, KS
- Spearhead agency marketing, public relations, opportunity assessments, and brand positioning activities
- Established and cultivated relationships with community leaders and industry professionals to further referral networks and build credibility
- Created and oversaw business development strategies
- Member of leadership team and collaborated with other members on operational decision-making
Group Account Director
Callahan Creek / Lawrence, KS
- Managed all aspects of relationships with clients; Children's Mercy Hospitals & Clinics, Boulevard Brewing Company, Kansas Travel & Tourism, American Century Investments, Grundfos Pumps, Indigo Wild, The Roasterie Coffee, Toyota Motor North America
- Oversaw creative development relating to strategies developed for each client
- Responsible for brand compliance of all creative endeavors to meet established client brand guidelines
- Presented strategies and created concepts to client teams
- Member of leadership team and helped grow agency from 40 to 98 employees with five-fold increase in AGI