Steve Nesich
Director of Marketing and Development/Event Management Consultant
Summary
- Senior Marketing and Event Management professional with over 17 years of experience in the development, planning, execution, promotion and management of major conferences, tradeshows, summits, symposiums, seminars, webinars and other major events for a broad range of technology companies and professional associations.
- Managed numerous national and international conferences with more than 5,000 attendees, including the Intermec Users Group International Symposium with over 16,814 registrants.
- Clients have included Microsoft, Google, Honeywell, Ford Motor Company, Yahoo and other technology leaders.
- Highly experienced in both the promotional and marketing side of large events, as well as the planning and execution side with meticulous attention paid to every detail required for a flawless meeting experience.
- Proven accomplishments in: event creation, event development, event promotion, content development and management, meeting venue selection and coordinating all logistics and service requirements with venue staff. Highly experienced in working strategically with sales and marketing to increase event registration and to train them on their event roles and objectives.
- Focused on the ever-changing world of event technology, developing and executing increasingly effective event marketing strategies, and more efficient coordination of complex event logistics. Years of experience with negotiating client and vendor partnerships and managing multiple projects concurrently from beginning to end under tight deadlines.
Experience
Director of Marketing and Development/Event Management Consultant
Take Back Your Time / Seattle
PROFESSIONAL EXPERIENCE:
TAKE BACK YOUR TIME 2014-Present
Seattle, WA
- The mission of Take Back Your Time is to explore and examine the public and private sector policies dealing with workplace issues and expand the broader corporate conversation regarding earned vacation time, paid leave and personal time issues in the United States and Canada.
Director of Marketing and Development/Event Management Consultant: Shared leadership functions with the organization’s president with an emphasis on event development and management, event ROI, membership database development and maintenance, board recruitment and management, organizational development, event budget development and management, media relations, blog posts and column writing, public speaking and as the liaison “telling our story” to governments, corporations and the general public.
- Co-created and co-managed 2 national events and 1 major regional event
- Developed and executed the marketing and promotional campaigns for two national conferences working with the corporate sponsor’s internal team
- Created and supervised outreach program for elected officials, corporate executives and journalists resulting in several corporate and legislative endorsements and a significant increase in media coverage
- Initiated and managed organizational development campaign with corporate and individual donors resulting in a 55% increase in donations over the previous two years
MARKETSTRIKE (2nd employment with Marketstrike, recruited to rejoin by President) 2001-2014
Seattle, WA
- An event management and marketing company serving technology providers. Former clients included Microsoft, Hewlett-Packard, Symbol Technologies (Now Google,) Verisign, Sony and other technology focused companies.
Principal/Subject Matter Expert on Events and Marketing: Developed and executed events, conferences, meetings and seminars for various technology company clients. Directed full service event teams. Wrote and presented event management proposals and event follow-up summaries.
- Developed and managed planning of conferences, meetings and seminars
- Hired and managed a team of in-house staff and outside vendors that created event websites, collateral and executed integrated marketing campaigns for multiple events, utilizing the best and most current practices for graphic design and digital user experience
- Implemented LEAN tools and practices to efficiently manage a diverse team of conference planning professionals
- Established and maintained relationships with clients and client partners
- Managed annual budgets ranging from $25 to $90 million dollars
- Developed working expertise with MS Office Suite applications, RegOnLine, Cvent, Survey Monkey, Google Analytics, Mailchimp, and CRM systems.
GALLEON DISTRIBUTED TECHNOLOGIES 2000-2001
Bellevue, WA
- Developer of an e-commerce order management system with a complete set of applications for XML, EDI, wireless and other technologies
Director of Marketing Communications: Developed and implemented new consultative selling strategies. Worked closely with executive management to refine sales message and increase market share.
- Selected by company president to train and mentor company’s sales staff
- Created and managed trade shows and sales seminars
- Directed design and creation of all promotional materials
- Developed and managed company website
- Managed company press relations
NETWORK COMPUTING ARCHITECTS 1998-2000
Bellevue, WA
- A leading provider of information security, networking and telecommunications solutions
Director of Marketing: Designed and implemented sales and marketing strategies. Developed new sales opportunities by shifting company focus from reselling hardware to providing value-added consulting services.
- Executed strategic sales and marketing plan
- Developed and managed national seminar “road shows”
- Managed design and writing of all sales and marketing materials
- Designed and executed customer retention plan to increase annual billings
- Developed and managed competitive research
MARKETSTRIKE (1st employment with Marketstrike) 1993-1998
Seattle, WA
An event management and marketing company serving technology providers
Director of Events and Business Development: Managed team of event professionals for all client events. Conducted all client prospecting, presentations and sales. Established and maintained long-term, profitable business relationships. Innovated new meeting technologies on an ongoing basis for client’s events.
- Hired and managed a team of event staff and contractors
- Developed and managed all sales and business development activity
- Wrote or reviewed contracts and negotiated with vendors on behalf of clients
- Created a strategy using various marketing tactics to secure new clients
- Developed the marketing strategy and promotional calendar for numerous events
- Designed and executed all aspects of events, conferences, symposiums and seminars
INTERMEC CORPORATION 1987-1993
Everett, WA
- A premier manufacturer of automated data collection hardware and software
Users Group Manager: Developed and managed the Intermec Users Group. Directed and managed all educational symposiums, annual conferences, technical workshops, trade shows, trainings and events related to this organization comprised of representatives of our largest and most influential customers.
- Designed and managed 10 to 16 conferences, events, trade shows and seminars annually, including the Users Group International Symposium
- Managed partner events with Microsoft, HP, Oracle, Sun and others
- Selected, supervised and negotiated agreements with all contractors
- Managed all meetings and communications between Intermec and the Users Group Board of Directors
- Created and supervised maintenance of the Users Group database
- Developed courses and materials for user training
- Supervised and trained all staff members
Education
University of Washington
Masters Degree / Public Administration
EDUCATION:
UNIVERSITY OF WASHINGTON, Seattle, WA, Master of Public Administration
- Emphasis: Business and Government Relations
HAMPSHIRE COLLEGE, Amherst, MA, Bachelor of Arts
- Major: Economics and Political Sociology (Integrated Major)
- Editor In Chief of college newspaper
- Awarded Five College Fellowship in my final year of studies
Skills
