Stefanie Rossman

Created, launched and directed all operations for LC's proprietary fitness programming, creating a brand new revenue stream within their gyms. Developed and managed all marketing channels and communications, including website, CRM system, social media, podcast and blog. Designed and led all customer experience initiatives of all fitness programming.

Lead brand representative for the wellness business unit at LC, building relationships and partnerships with both internal and external partners, vendors and industry vendors.

Responsible for complete training, development and management of a 14+ person team for strategic goals including recruiting, hiring, firing, training and professional development. Managed team remotely through digital conferencing, leading weekly and monthly team meetings.

Full P&L management, reporting and accountability on a monthly, quarterly and annual basis.

Developed and led LC's community service outreach and participation across three active states. LC Peloton Captain from 2016-2020, developing company's first recruiting, retention and fundraising campaign that raised over $350,000 for Pelotonia within 4 years. Supervisor of the Cristo Rey Columbus mentoring program within company, leading co-workers as mentors for the student employees (2015-2020)

Member of cross-functional team for company-wide customer facing initiatives and programs. Key contributor in marketing team for customer initiatives. Supports and influences weekly project team & leadership meetings.

Served on Grow the Business team to analyze, evaluate and consult on potential business endeavors for company (2016).

Designed all new gym programming, equipment layouts and interior design for new builds across the company’s portfolio, working with construction teams to complete projects for open. Collaborated with internal and external architect, design, construction and material vendors for project management.

Built and implemented growth strategy for wellness business unit in alignment with LC’s 5 year growth plan to enter into 5 new markets and grow from 8,000 to 15,000 units. Joined LC in July of 2014 as a Fitness Operations Manager leading a team of 3 and managing 3 properties; was promoted to new role of Director of Wellness in January 2016 to grow wellness business.

Designed all new gym programming, equipment layouts and interior design for new builds across the company’s portfolio, working with construction teams to complete projects for open. Collaborated with internal and external architect, design, construction and material vendors for project management.

Built and implemented growth strategy for wellness business unit in alignment with LC’s 5 year growth plan to enter into 5 new markets and grow from 8,000 to 15,000 units. Joined LC in July of 2014 as a Fitness Operations Manager leading a team of 3 and managing 3 properties; was promoted to new role of Director of Wellness in January 2016 to grow wellness business.

Supported the head softball coach and athletic department with daily operations of the NCAA DII athletic program, including student-athlete development, marketing, recruiting, fundraising, event management and community engagement. Responsible for professional and personal development of 30+ student-athletes in athletics, academics and society; designed and led team-building initiatives focused on teamwork, communication and leadership. Coordinated annual recruiting campaign to improve stability and growth of the program; managed 100+ recruiting relationships with prospects and family on an annual basis. Built and managed communication database to track prospect relationships; utilized interpersonal sales techniques to recruit prospects to Northwood University. Managed planning and execution of team events including weekly practices, team meetings, game schedule and travel plans. Designed and coordinated fundraising events for the program's operating budget and long-term stability. Contributed to university and athletic department engagement activities on campus and in community.