Stefanie Betti

Successfully operate an online e-commerce retail store in the highly competitive market of fashion jewelry. Developed a distinguished brand by utilizing effective e-commerce sales techniques. Improved sales with tactical marketing, thorough product knowledge, and relationship management.

• Ranked as one of the top 25 Chloe + Isabel merchandisers in the country, averaging 2 pop-up shops a month in collaboration with local businesses such as spas, salons, and boutiques, in addition to facilitating private bridal events at local bridal shops.

• Featured in the Chloe + Isabel corporate newsletter, as well as having shop photos appear in two editions of the lookbook (summer and fall, 2016).

Successfully performed key duties to uphold a strong presence in event production and online marketing for the company. Orchestrated crucial tasks such as website development, sponsor recruitment, email and social media marketing, and sponsor logistics.

• Piloted the organization and implementation of on-site AV for the Industry Insights Summit and the Brand Partnership Forum, representing the company in a positive and influential light at special events.

• Enhanced office morale and boosted efficiency by creating a positive and encouraging environment, including proficient conflict resolution with mutually beneficial results.

• Procured and strengthened vendor relations, including recruitment of graphic designers and print production for signage as well as summit sourcebook, a 100-page consummate directory which included speakers, advertisers, sponsors, and attendees.

Spearheaded the direction of event planning, event production, and marketing for Mobile Media Upfront, the Mobile Media Summit, and the Mobile Media Awards in both New York and Chicago. Organized essential elements for optimal exposure, vendor connections, and company representation.

Director of Marketing and Media Partnerships ~~~~~.)

• Facilitated event set up, live-streaming, media partnerships, vendor management, project management, conference management, and sponsor relations to the highest of industry standards. Oversaw collateral and managed logistics to ensure event success.

• Utilized effective correspondence and consistently demonstrated highest standards of professionalism to nourish media partnerships, negotiate vendor contracts, and engage in speaker outreach and recruitment.

• Wrote and edited key documents and copy, including website copy, email marketing, signage, and social media copy as well as handling other business administration needs.

Collaborated directly with the CEO and EVP on marketing and event production for the Social TV Summit and Awards in major markets such as Los Angeles, New York, San Francisco, and Miami.

• Achieved effective project management and met demanding deadlines across a multitude of areas, including creative concepts, budget requirements, event logistics, staffing needs, sponsor and vendor relations, press releases, and creation of AV and collateral materials.

• Provided exemplary hospitality and service to speakers, sponsors, and attendees. Scheduled presentations and assessed event AV needs, as well as oversaw set up and breakdown of on-site equipment. Adopted consummate responsibility and ownership of event post handoffs.

• Spearheaded best practices and made informed recommendations for process improvements, ultimately enhancing event coordination efficiency in-house and offsite.

• Ideated and implemented social media marketing presence on two of the largest worldwide professional social media platforms, LinkedIn and Twitter.

Oversaw operations and managed administrative needs, including maintaining company calendars, financial oversight, documentation management, and coordinating travel arrangements.

• Consulted college applicants with admissions essays as well as a variety of other writing projects, positively affecting student acceptance to top universities such as Yale, Stanford, and Harvard.

• Independently managed all business needs and handled all clients for several months while the owner was traveling internationally.

Maintained accurate records of product delivery, facilitated end-user training for new clients, and addressed client inquiries by fielding to the correct department or personnel.

• Within four months of employment, became the top company salesperson, conducting both B2B sales as well as B2C sales.

• Earned recognition as a top performer for achievements in client relations development, creation and delivery of sales presentations, and global sales of innovative 3D animation software.

Project manager for all aspects of production for trailers, TV spots, electronic press kits (EPK), corporate sales reels, and custom DVD menu shoots.

• Optimized client relations and established partnerships with internationally recognized clients such as Lionsgate, Universal, and Fox.

• Conceptualized creative scripts and pitches, as well as developing and producing promotional TV campaigns for Fox, Paramount, GSN, Exercise TV, Outdoor Network, and Jillian Michaels's exercise DVDs.

• Supervised a team of motion graphic designers and governed the creation of motion graphics.

Produced high exposure materials for up for 30 TV pilots per season, including TV spots, upfront launch kits, DVD presentation materials, and corporate sales reels. Oversaw all aspects of production, from conceptualization to final delivery.

• Effectively streamlined and managed production schedules for all projects, ensuring timely completion and best use of resources.

• Grew and strengthened relations with other internal divisions, including Fox Mobile and Fox Domestic TV, to ensure strong intercompany communications. Produced AV materials to optimize company presence on international sales markets at major events, including MIPCOM, NATPE, and the Monte Carlo TV Festival.

Championed production of TV/radio spots, trailers, and corporate sales reels for Fox DVD and video products. Negotiated budgets to ensure optimal outcomes for projects while decreasing expenditures for the company, as well as managing production schedules for prime productivity. Secured all required MPAA clearances.

• Collaborated with art directors to enhance quality designs for marketing materials.

• Contributed influential creative direction to vendors by effectively analyzing marketing objectives.