Sherri Graff
Event Professional
Summary
Seasoned hospitality professional with 20+ years of experience in special events, catering and sales. Worked for top luxury hotels as well as some of the most prestigious private and country clubs in Southern California. Skilled in creative event development with extensive experience in event logistics, budgeting and execution. Possesses strong ability to cultivate positive relationships with internal and external partners
Experience
Director of Catering
BIG CANYON COUNTRY CLUB / Newport Beach, CA
Newport Beach, CA
2010-2019
A private country club with a primary focus on golf and dining activities. Located in Newport Beach, it has an industry rated wine list and champion level golf course. Big Canyon is privately owned by its 500 equity members, with an additional 450 members in the social and junior categories. Host site of the 60 th USGA Senior Amateur
Championship. Big Canyon is a non-profit organization.
Director of Catering
*Developed marking strategy for department, and assist with Club internal event marketing
*Created and maintained departmental standards and procedures
*Active in event booking and execution - corporate and social
*Determine pricing, revenue minimums for bookings
*Active role in department yearly budget process
*Oversaw the development of club events - theme, décor, and marketing
*Worked directly with operations team
*Improved department revenue by $1 Million 5 years
*Member of the Leadership Team
Education
Cornell University
, Marketing Management
Cornell University, Ithaca, NY
Professional Development Program, Marketing Management
International College of Hospitality Administration
International College of Hospitality Administration, Brig, Switzerland
Summer Program
University of Massachusetts
B.S., Hotel, Restaurant and Travel Administration
B.S., University of Massachusetts, Amherst, MA
Major: Hotel, Restaurant and Travel Administration
Minor: Sociology
Skills
