Shawn Taylor Zelman

• Strategically work on internal and external marketing communications initiatives including internal communications, employee engagement, creating publications, media relations, writing and editing case studies, employee announcements, and press releases.
• Develop and post social media posts daily on Facebook, Twitter, and LinkedIn.
• Responsible for creating and launching company Employee Portal. Developed Portal using Sharepoint.
• Responsible for developing new website to improve functionality and to better align with organization's business units. Handle backend website operations to update site with pertinent information.

• Strategically work on internal and external marketing communications initiatives including internal communications, employee engagement, creating publications, media relations, writing and editing case studies, employee announcements, and press releases.
• Develop and post social media posts daily on Facebook, Twitter, and LinkedIn.
• Responsible for creating and launching company Employee Portal. Developed Portal using Sharepoint.
• Responsible for developing new website to improve functionality and to better align with organization’s business units. Handle backend website operations to update site with pertinent information.

INTERNAL CORPORATE COMMUNICATIONS EXPERIENCE

• Manage the communication of information to employees across all levels of the organization through various forms including: business briefings; internal policies; memos; email distributions, intranet, newsletters, employee communications, web site, and reports.
• Create a cadence of regular internal communications so that employees are informed and engaged and have the information needed to work at their best.
• Develop and promote internal policies and procedures that will improve the overall operation and effectiveness of the organization.
• Provide speech and presentation support to senior leadership team regarding marketplace and workplace initiatives and programs.
• Expert in providing strategic communications solutions to key employee communications issues.
• Keep intranet updated with new and relevant information by posting web articles, announcements, and event details to the site. Manage the backend operations using Sharepoint, HTML, and Wordpress.
• Assist in the preparation, production, and distribution of communication materials to support communications campaigns.
• Respond with confidence to inquiries on communications from all levels of management within the organization.
• Communicate any complications of decisions and issues to stakeholders, and present alternatives.
• Manage both external vendors and internal stakeholders relevant to each individual project.
• Ability to prioritize, multi-task and work effectively in a team-oriented environment.
• Manage, write, and oversee content and distribution of quarterly employee newsletter.
• Work with human resource and recruitment teams to develop internal collateral to attract and retain staff.

Facilitate students understanding on how individuals perform in the workplace, the quality of managerial work, and the significant issues of management, organizational behavior, and human resource management.

• Provided expertise in strategic leadership and oversight, day-to-day management, financial planning, sponsorship sales, project and event planning, and editorial communications.
• Strategically worked with clients on internal and external communications, publications, media relations, and writing and editing speeches, scripts, and press releases.
• Wrote, edited and produced content for organization's communication channels including disseminating content through an online newsletter to 5,000 supporters, posting website content, and promoting initiatives through social media.

• Independently worked with clients on internal and external communications, publications, media relations, writing and editing speeches, scripts, press releases, key messaging, branding, and positioning statements.
• Strategized and created corporate communications and executive messages to stakeholders.

Strategically consulted with small business clients on internal and external communications, publications, media relations and writing and editing speeches, scripts, and press releases.

• The Last Acts Campaign created a wealth of useful content for healthcare consumers, healthcare and hospice practitioners, policy-makers, and employers on end-of-life care.
• Developed key messaging, branding, and positioning statements for business community.
• Proactively developed a workplace toolkit for human resource professionals and employees.

Reston, VA, 1995-1998

• The American Medical Student Association (AMSA) is a student-governed, national organization committed to representing the concerns of physicians-in-training.
• Independently handled all public relations and legislative affairs activities for the organization.
• Developed media training for student leaders.

• The Brady Campaign works to pass and enforce sensible federal and state gun laws, regulations, and public policies through grassroots activism.
• Worked with team on external communications including media relations, media monitoring, writing press releases, and positioning statements.

TEACHING EXPERIENCE