Shantanu Seth

Responsibilities: Collaborate with executives from fortune 100 companies to identify and develop end to end data science and engineering solutions. Lead a portfolio of projects to ensure the highest quality of design and delivery. Own P&L for the portfolio and manage staffing. Contribute in new sales; scope, construct and negotiate contracts. Manage expectations and align stakeholders. Project and program management. Hiring, mentoring, goal setting for associates and training.

Projects:

Patient Churn Risk Modelling, Fortune 50 Pharmaceutical Company

Lead a team of data scientists to elevate the standard of care by designing a risk score model to ensure highest level of engagement for over 1 million patients on the care program. Study engagement and adherence patterns to identify drivers leading to engagement on the care program and adherence to the therapy. Score each patient on the probability to churn from the engagement program and subsequently churn off the therapy. Recommend data driven retention strategy.

Demand Forecasting, Kitchen and Bath hardware manufacturer

Delivered a bottom-line impact of over $20M by developing a demand forecasting engine that forecasts long-range and short-range demand at a SKU level. The engine generates forecasts monthly for over 10,000 SKU(s) and gives business a 30 day and 90 day forecast to inform production planning and raw material procurement. Complemented the forecasting engine with a consensus building platform where key account managers can run field experiments like NLP and end-cap promotions, input market intelligence and study drivers of demand. Led and managed a cross function team of data scientists, data engineers and product managers to deliver a product of merit.

Decision Management Framework, Largest non-alcoholic beverage company

Designed and developed a global decision management framework to ensure outcome-based decision making across the organization. The framework streamlined the roadmap for building analytical capabilities to ensure each analytical capability is aligned to the organization’s strategic vision. This gave the central analytics function a visibility to the executive level. The framework was designed by collaborating with stakeholders from North America, Latin America, Europe, Middle East, Singapore and West Africa. The framework was launched and piloted in Greece.

Responsibilities: Grow the global footprint of the organization in EMEA. Lead and expand business from Dubai with direct responsibility of the region covering Egypt, Poland, Russia and UAE. Collaborated with executives of world’s fifth largest insurance company. Grew regional P&L from $200,000 to $6M by converting abstract gaps in the business to opportunities that can drive value for customers.

Projects:

Fraud, Waste and Abuse Management, Worlds’ 5th Largest Insurance Company

Developed a Fraud, waste and abuse management system to predict and prevent annual financial leakage of $8M on a bottom line of $300M. The FWA engine helped adjudicators triage health insurance claims to reduce the volume of manual adjurations. Created standard operating procedures and staffed a special investigation unit that lead efforts to combat FWA.

Case and Utilization Management, Worlds’ 5th Largest Insurance Company

For the pre-approval unit setup a self learning early warning system that flags activity for case and utilization management by predicting events that require an intervention of a case manager to optimize cost of treatment and elevate the standard of care for the patients.

Provider Management, Worlds’ 5th Largest Insurance Company

Designed an industry leading fee-for-value negotiation system that replaced the legacy fee-for-service contracts between the customer and healthcare providers. The new negotiation system incentivized health care providers on better health outcomes against traditional incentive structure around services engaged by customer.

Group Account Performance Dashboard, Worlds’ 5th Largest Insurance Company

Developed capability to compare and study group policies across portfolio to empower the sales and underwriting team by making data driven insights available at their disposal.

Responsibilities: Lead teams of business analysts and decision scientists to achieve highest quality of informed decision-making using data. Coached and mentored over 40 business analysts to form the next layer of data scientists. Was a key member of the hiring team and interviewed over 500 candidates in 2014. Maintained being the go-to trainer status for MS Excel, VBA, SAS and R.

Loyalty Program Management, 2nd Largest National Carrier in North America

Lead a team of data scientists to set up design and management framework for loyalty campaigns. Designed targeted customer campaigns with personalized offers. The team designed 3 national campaigns that generated a lift of 6% in accelerators and an arrested a 2% decline between decelerators.

PNR Classifier, 2nd Largest National Carrier in North America

Build a PNR classifier that could generate class specific recommendations for customers on the checkout page of the Website. Personalized targeting based on the classification of PNR as business/ leisure improved ancillary product sales on checkout by 31%.

Physician Adoption Segmentation for drug launch, Fortune 50 Pharmaceutical Company

Built adoption segments for neuroscience HCPs to align field force on segment-specific targeting strategy for a new product launch.

Field Force Effectiveness, Fortune 50 Pharmaceutical Company

Built a reporting suite for field force to track, measure and correct incentive compensation. Measure and track against the established call and sample plan.