Sarah Stanley

Leading PR activities in the U.S. and in coordination with India, Mexico, Europe and China teams. Working closely with marketing and advocacy teams with a focus on media relations, as well as social media, stakeholder engagement, executive and internal communications.

• PR team’s 2019 work generated 24,000+ stories, more than 50 bylines, 4 op-eds for our CEO and responding to 200+ media inquiries.
• Managed an integrated marketing campaign that recognizes the Top 10 States for LEED green building. Doubled media coverage from 2018 to 2019.
• Outlined annual PR strategy, including 12 campaigns, including anticipated LEED program updates, awards/leadership recognition and thought leadership opportunities.
• Developed and implemented a crisis communications plan in response to COVID-19, including editing and outlining recommendations for an organizational recovery response plan.
• Coordinated PR activities leading up to and during key conferences in the US, India, Mexico and Europe, which attract more than 15,000 attendees.

Lead PR and marketing USGBC affiliates Arc and Green Business Certification Inc.’s (GBCI) green business certifications SITES for landscapes, PEER for power systems, Parksmart for garages and TRUE for zero waste.

• Solely responsible for creating and executing marketing communications for the programs, including content, email, social media, media relations, event management and stakeholder engagement.
• Successfully introduced media to affiliate programs by securing interviews and bylines with key publications.
• Developed PR materials that provide project teams with messaging, templates and promotional opportunities once certified.
• Coordinated content for Facebook, Twitter and LinkedIn channels (15 in total).

Reported directly to the head of the account and tracked activity status for the account’s 12 different workstreams that included paid, digital and earned media.

• Developed project management tool enabling teams to track and report on activities, as well as budget and audiences.
• Led two of the project workstreams and developed strategic communications plans.

Led media relations, and later all PR activity reporting to the account SVP, for McDonald’s in Southern California and RMHCSC, which includes six Ronald McDonald Houses, a camp, scholarship program and grant program.

• Managed media relations activities for the 600+ restaurants across five counties for McDonald’s and RMHCSC.
• Coordinated an integrated marketing campaign to focused on improving McDonald’s food quality perception in Southern California generating 255+ million impressions through an influencer event, media relations, video and paid social media.
• Served as executive director of the annual scholarship and community grants programs, which distributed $500,000+ each locally. Oversaw application process, a 400-person scholarship celebration and local grant recognition events.
• Managed PR for RMHCSC, including social media and media support focusing on key announcements and events, such as the annual Walk for Kids fundraiser, which raises over $1 million and takes place in six locations simultaneously.

Supporter both the McDonald's and Mars Food accounts.

• Helped grow media coverage and contest submissions year over year for Uncle Ben’s annual Ben’s Beginners Cooking Contest, which distributed $500,000 in prizes. Supported media relations, event management, celebrity spokesperson engagement and social media.
• Developed and executed for Seeds of Change’s annual Grant Program, distributing over $200,000 to community and school garden programs. Executed a bi-coastal mobile garden tour to schools and farmers markets to promote nutrition, securing media coverage at each location, coordinating spokesperson and executing social media.
• Continued leading media relations for McDonald’s and RMHCSC, across five counties.
• Developed and executed a PR campaign promoting McDonald’s Create Your Taste menu, a premium food offering tested in Southern California. Exclusive story in Orange County Register and coordinated an in-restaurant blogger event.

I continued to work full time while pursuing my degree on a part time basis.