Sara Tobin
Senior Business Intelligence Analyst
Summary
Innovative, detail-oriented Senior Business Intelligence Analyst with over 15 years of proven success and high-level performance in driving measurable business results through process improvements and project management, with a concentration on continuous growth. Primarily focused on gathering, analyzing, and interpreting information to identify trends, measure business performance, and provide strategic recommendations. Partners with Sales, Finance, Operations, Supply Chain, Marketing, and executive leadership to support data-driven decision-making. Demonstrates strategic thinking, strong leadership, and achieves measurable results by utilizing strong interpersonal and organizational skills to deliver solution-oriented outcomes in fast-paced, dynamic environments—leads by example, and influences without authority.
Experience
Lead BI Analyst (National and Strategic Accounts)
Republic National Distributing Company / Grand Prairie, TX
(Remote)
● Created and maintained BI dashboards and reports using Power BI and similar tools.
● Built automated reporting solutions that reduced manual reporting.
● Ensured reporting accuracy and consistency across departments.
● Developed predictive models and analyzed historical trends.
● Led business intelligence projects from requirements to implementation, prioritizing based on business impact and coordinating with technical teams for data warehouse enhancements.
● Presented findings and actionable recommendations, communicated complex analytical results in business-friendly language, and supported executive decision-making with data-backed insights.
● Supported special projects.
Corporate Analyst
Wine and Spirits / Grand Prairie, TX
(Remote)
● Counseled directors, VPs, and suppliers on national program planning and forecasting for top suppliers.
● Analyzed program results to highlight successes and opportunities for future initiatives.
● Developed and presented dashboard, or dossier, style visualizations to the executive leadership team.
Corporate Finance Analyst (Spirits)
Republic National Distributing Company / Grand Prairie, TX
● Improved efficiency and delivered high-quality reporting of sales metrics.
● Contributed to RFP, which brought in new business from 2 large, national companies.
● Collaborated with supplier partners and state teams to drive continuous portfolio growth.
Statewide Analyst (Spirits)
Republic National Distributing Company / Grand Prairie, TX
● Improved efficiency and delivered high-quality reporting of sales metrics.
● Orchestrated business process improvements with effectiveness follow up to optimize reporting and communications to increase the impact of work provided by the total team.
● SME and lead analyst for TABC, consumed on-premises data.
● Enhanced tracking of divisional dashboards for Texas Spirits ELT meetings.
Lead Panel Relations Specialist
Nielsen / Arlington, TX
● Led, mentored and trained Panel Relations Specialists (PRS).
● Liaised between management, field, PRS teams, and households.
● Collected and analyzed data; provided feedback to sample homes, ensuring proper use of equipment.
● MSM/ISM and "Ngage" - Software Development Team.
● BPI Projects - Business Process Improvements utilizing Six Sigma strategies.
● Employee Resource Group - Lead community service events.
Panel Relations Specialist
Nielsen / Arlington, TX
● Scheduled and completed verbal questionnaires via phone.
● Recruited homes for further Nielsen research.
● Maintained quality control, analyzed sample demographics and performance.
● Assisted field techs in maintaining homes installed in Nielsen panels.
Education
Dallas Baptist University
Bachelor of Science
Bachelor of Science | Dallas Baptist University, Dallas, TX
Skills
