Samantha Goretski
21 Mercer at Nike Sportswear
Brooklyn, New York
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21 Mercer
Nike Sportswear
Present
Associate Marketing Manager, Lifestyle
New Balance / Boston, MA
- Manage retail marketing and strategy across all U.S. lifestyle and athletic specialty accounts.
- Responsible for creating strategic concepts around seasonal asset development; executing resulting designs, copy and photography.
- Manage footwear collaboration launch strategy and elevated consumer retail activations.
- Work with cross-functional teams to ensure global alignment and synergy around retail calendar and seasonal product and brand presentations.
2012
Jan
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2014
May
Retail Brand Presentation Specialist
Nike, Inc. / Beaverton, OR
- Developed seasonal product presentation strategies for Running Specialty and Sporting Good wholesale accounts.
- Worked closely with Brand Design team in developing floor plans and
- overall retail strategy around new store openings, creating opportunities for innovative category retail experiences.
- Partnered with merchant and sales teams, creating strategy and alignment process to ensure key product stories and seasonal initiatives were supported.
- Managed vendor relations; seasonal marketing brief, production, installs and activations
2011
May
Northeast Area Merchandise Coordinator
LRG Clothing
