Rowena Auld

Event production for brands including Christian Louboutin, NARS, Dermalogica, Shiseido, EOS, Maybelline, Lumene, V05, Revlon, Simple and many more.

Delivering experiential direct-to-consumer activations, press launches, experiential events, internal creative conferences, VIP dinners and bespoke parties.

Working as the lead Producer in a fast-paced environment, producing several events at one time, I honed my ability to multi-task while managing and guiding the team to deliver best in class events. I excel at creative set dressing and styling, am extremely detailed orientated and was often called upon from colleagues in different departments to approve concepts or design ideas such as creative mailers, due to their recognition of my interest in trend forecasting, my design background and personal style. After leaving London I was hired on a freelance basis by Seen to design and conceptualize pitches for new clients and also produced an event in Los Angeles for Lumene in April and another in New York.

Luxury event design and production for brands including Louis Vuitton, FRAME, Net-a-Porter, Charlotte Olympia, Osklen and large scale private events and weddings working internationally in New York, Paris and Italy as well as London. Key focus on high-end bespoke designs and seamless event management for high profile clientele.

Events included:
• Net-A-Porter/Cash for Rocket charity event in partnership with Valentino, London
• FRAME Denim Dinner, London
• Marina Abramovic Launch for Serpentine Gallery Exhibition, London
• Osklen Presentation, Paris, France
• Wedding, Aynhoe Park, Oxford
• Wedding, Lake Como, Italy
• Louis Vuitton New York Fashion Week Dinner, New York
• Surrealist Private Party, Aynhoe Park, Oxford

Worked as a stylist across interiors and events. Clients included One Fine Stay, Woman and Home Magazine, Sharron Daly Productions and Behind The Glass London (Topshop and Ugg pop-up events).

I progressed from a junior member of staff to a Senior Events Producer in 3 years and had a vital role in setting up Hire It, a furniture rental sister company. Clients included The Telegraph, Fox TV, UBS, Food Network, Desperados and Whistles amongst others.