Rosemary Mayberry

• Overall responsibilities included: project management operation software entry and maintenance, trafficking digital and print projects, updating schedules and weekly status reports, releasing projects to production, and record retention of project history for comps, copy, and laser prints of layouts for all print and web materials
• Managed several large-scale promotional campaigns with multiple components while meeting deadlines on a variety of projects simultaneously. Projects consist of: web campaigns, advertisements, publishing, digital media, traditional print, social media, etc
• Scheduled design meetings with clients to present creative solutions, receive feedback, and collectively review the project progress with the creative and production teams
• Developed and maintain job schedules while keeping the production team members apprised of project status

• Developed and managed online marketing campaigns for HISTORY’s key tentpole programming effectively driving brand awareness, engagement and traffic to social media pages reaching over 500 key influencers.

• Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
• Act as a brand steward, upholding brand and trademark standards and consistency in all projects
• Assisted in developing and launching 3 major integrated, multi-channel print, web, on and off-air campaigns that helped generate over 350 MM impressions for HISTORY and its top programming.
• Produced media kits that demonstrated key marketing analytics and demographics for use in sales presentations and were credited as being instrumental in closing numerous high-level deals.
  • Explore, utilize and leverage marketing and promotions opportunities through affiliate partner relationships.

• Organized PRUSA development efforts, and helped to secure new sources of funding by working with Director, Board and event chairs to plan, coordinate and implement fundraising events.
• Researched, coordinated and assisted with the stated goal of completing 3 grant proposals per month and wrote three successful grants bringing in over $50K.
• Worked with the Development Director and Board of Directors on cultivation and stewardship of individual and corporate donations for the annual Rugby Legends Dinner, bringing in $30K to our charity
• Researched and identified target donors and managed Salesforce database in Salesforce.

• Monitored performance outcomes and developed materials and proposals to create a sustainable funding platform.
• Launched and managed an end of the year giving program that raised 5k of unrestricted funding.