RON FERNANDEZ

Lead first unified design team. Implementing new design methodologies and procedures, including integrating design into development and business schedules. Participating in business and product strategy development.

* Established first consistent design methodology and practice.

* Created first multi-quarter schedule for all technology initiatives; fully integrated design requirements to provide a single source of truth.

* Integrating AI into the creation of fundamental design deliverables such as architectures and user journeys.

Led end-to-end UI/UX design for an in-house, cloud-based portal providing unified data, analytics, AI/ML services, and regulatory compliance certification while increasing efficiency, adoption, and security by migrating data offprem.!

* Increased data migration to the cloud by aligning portal architecture with business teams' established processes.

* Collaborated with in-house compliance experts to to design roles-based privacy validation and data governance flows to meet regulatory standards.

* Evaluated and influenced selection of third-party data quality tools including Microsoft Purview, Manta, and Collibra Data Intelligence.

Developed long-term platform design strategy addressing usability issues. Built and managed a high-performing design team, growing from four to nine designers specializing in UI/UX, accessibility, healthcare, and design systems.

* Developed a "northstar" design strategy for the SaaS platform and mobile applications, improving usability and aligning features with user workflows while ensuring minimal backend impact.!

* Developed design systems and interaction models for a "connected worker" platform used in regulated industries, enhancing efficiency and compliance.!

* Wrote and designed investor pitch deck and re-branded the company, contributing to a successful $60M funding round.

Managed in-house Internet of Things (IoT) software and hardware R&D team. Promoted to outbound marketing manager for all IoT sales, marketing, and trade show content.!

* Designed prototype smart speaker with integrated voice interface, touchscreen, and a mechanical interface showcase IoT tech at CES 2017. Prototype developed in less than six months with $250K budget.

* Wrote and designed IoT platform marketing materials, sales collateral, and trade show demos.!

* Wrote Samsung's IoT data privacy policy to meet GDRP compliance requirements.

Product manager and UX lead for multi-platform/SaaS venue management and ticket sales platform.

* Designed point-of-sale iOS app that closed deals with the Museum of Modern Art (MoMA) and New

Museum in New York City and the DeYoung Museum and Red-and-White Fleet in San Francisco.!

* Enabled new business by spec'ing and designing multi-vendor B2B2C ticket sales flows.

* Spec'ed and designed backend data model and frontend UX for dynamic ticket pricing features.

Designed and delivered iOS app design at the request of Don Norman (Nielsen Norman Group) for Internet of Things

(IoT) "smart grill" project at Y Combinator, a startup incubator in San Francisco.

* Wrote, designed, and presented incubator graduation demos, securing initial Apple Store buyer contacts.

* Executed a complete re-branding effort to position Palate Home as a premium product.

Spec'ed and designed Asurion's CES 2014 call center agent dashboard product strategy vision in six months.

* Designed and delivered all CES demo materials, including interactive, click-through prototype.!

* Devised product integration strategy for new acquisition (Soluto).

Designed Getting Things Done (GTD)-inspired integrated email and task management portal introduced at the TechCrunch 2013 "Startup Battlefield" event, beating Zendesk.

* In addition to product design, managed all product launch efforts, including PR messaging, analyst meetings, and demos.

Designed and shipped UX for three generations of Kindle eReader. Rebuilt Kindle UX team.

* Innovative UX solutions reduced hardware costs: onscreen keyboards allowed elimination of hardware keyboards: on-device account setup eliminated need for pre-provisioning; and new look-and-feel, typefaces, and lighting controls supported high-resolution and back-lit screens.

* Executed UX design strategy that enabled new businesses and markets: design updates to support internationalization required for sales in EMEA and APAC; on-device sales transactions to support spontaneous media purchases; and integrated advertising.

* Regularly pitched design solutions at C-staff level, including Jeff Bezos.

Designed mobile, desktop, and web communication app suite critical to the acquisition of Traverse Networks (startup) by Avaya.

* Wrote developer requirements integrating voice, voicemail, contacts, video, and other services.

Established modern mobile computing standards as founding member and manager of the Palm Human Interface Team.

* Modernized the 2nd generation Palm OS by updating existing apps, desktop clients, and on-device product tours to support high-res graphics, typefaces, and color.

* Delivered innovative UX solutions to enable hardware innovation in the Palm Zire 71 (the first multimedia PDA), and the Palm Tungsten T2 (expandable form factor).