Rodrigo Gonzalez Paniza

Proactively and positively positioned the company in the marketplace by outlining key value propositions and competitive advantages through innovation and digital transformation, generating differentiation on client experience by Human Centric Design. Strong problem-solving skills, attention to detail, and interpersonal skills.

Mentored and trained on key areas including Innovation, Digital Transformation, Data & Analytics, Marketing and Brand Equity, Digital Marketing, Corporate Communications, Customer Experience (UX/UI), Process Transformation improving overall organizational performance.

Key liaison to senior leadership and external business partners, advising on innovation and transformation strategies across every department and adjusting for smoother operations between each department and line of business.

Assessed risk and opportunities for functional organizations on multiple programs to help maximize company margins/profits.

Advanced through a series of promotions, culminating the oversight of the creative team. Created concept and designs as well as a media buying strategy for digital campaigns that reached diverse prospective clients and projects.

Leverage expert data analysis used to identify opportunities, assess challenges, evaluate trends, forecast, and integrate change initiatives that elevate bottom-line performance and long-term growth potentials.

Main achievements:

o The first bank in Panama to issue credit cards on a digital platform in Panama, with a 100% digital experience, achieving digital adoption above the natural curve, lowering total cost of placement by more than 75% and an NPS of 70%.

o The first bank in Panama to have a full onboarding process, with account opening on a digital platform, with a 100% digital experience, lowering the total cost of onboarding by more than 85% and an NPS of 90%.

o The first bank in the region to achieve international money transfers through Blockchain, in association with Ripple.

o The first and only bank in the region to be authorized by the Regulator to transfer money using Blockchain technology.

o The only bank in Panama that’s part of the Plug and Play innovation ecosystem in Silicon Valley. As a partner, the bank has full access to startups in the Fintech, Cybertech, Regtech, and Insuretech ecosystems.

o By process re-design, improvement, optimization, and automatization, achieved an efficiency of 15,000 work hours in the first Q of 2020.

o Generation of a Human Centric Design system based on customer and employee experience and departing from Customer Journeys for product generation.

o For two consecutive years (2019,2020), I have been chosen as one of the top 25 most innovative and influential bankers in Latin America by Fintech Americas.

Rapidly promoted from Vice President to Executive Vice-President after displaying excellence within only 8-months.

Targeted areas of savings to provide long-range planning to restructure business lines and meet annual budget goals.

Areas under my responsibility: Innovation, Digital Transformation, Digital Marketing, Marketing, Corporate Communication, Product Design, Processes, Customer and Employee Experience, and Data & Analytics.

Played a vital role in support of the Sales and Marketing departments by creating management tools that accurately measured/analyzed operational information (KPIs, sales forecasting, product pricing, market elasticity and management reports).

Offered adaptable support to Senior leaders in managing B2B and B2C sales, logistics, special requests, and customer complaints to ensure superior customer service.

Developed Social Media Strategies to negotiate lower ad space rates through the cultivation of strong professional relationships to improve customer loyalty, brand recognition, and increase profit margins. Optimized SEM and SEO and enhanced brand equity, positively impacting sales and lifetime value of customers.

Established hiring and interviewing strategies, to viable source candidates, and increased number of interviewers growing the workforce by measurable results to expand our operations.

Main achievements:

o Creating the Innovation, Transformation, and Experience Vice-presidency, taking it from a 4-employee workforce to a 50+ employee workforce.

o Implementation of Agile methodologies (Scrum and SAFe) by creating 7 cells to work in the transformation of the organization.

o Establishing the innovation strategy based on human-centric design, cultural transformation, and ecosystem penetration.

o Implementation of Data Governance structure and installing data advance analytics capabilities (data science, artificial intelligence, etc.)

o Cultural transformation moving the organization from product-centric to human (client) centric.

Screened and tracked job applicants, managed the recruiting and hiring team, evaluated candidate fitness, performed onboarding tasks, and organized new hire orientation for the launch of the Innovation department. Focused leader and mentor, helping to grow the team’s approach.

Responsible for overall Innovation, Digital Transformation, Cultural Transformation Strategy.

Main achievements:

o Creating the area and its strategy to start innovation and cultural transformation.

o First innovation program in the organization, called “Movilizadores” (innovation ambassadors or mobilizers),one year internship and deep dive on innovation methodologies.

o Enable Digital Transformation and Data & Analytics Strategies.

o Implementation of Agile Methodologies (Scrum).

Quickly promoted from Process Engineering Director to Director of Innovation and Digital Transformation.

Managed within this role: All Process Design and Architecture, Process Engineering, & Process Optimization.

Main achievements:

o Redefinition of the Value Chain and Process Architecture of the bank, resulting in a more efficient and client-centric focused organization.

o Optimization and automatization of processes, achieving a 15% impact on the organization's efficiency.

Managed and led regional turnaround and operations for a One Equity Partners company under EGS (now Alorica).

Demonstrated meticulous attention to detail in the maintenance of data analysis including, competitor trends, consumer feedback reports, and progress documentation for the achievement of overall goals, improving operations and facilitating processes.

Main achievements:

o Structure KPIs through data analysis.

o Impact efficiency through workforce management.

o Turnaround of the LATAM operation and prepare it for the acquisition of Alorica.

Developed a strategy to collaborate with an interdisciplinary team of consultants for Process Improvement, Lean Six Sigma, Change Management and Strategic Planning strategies to implement on fortune 500 companies.

Spearheaded startup operations and exited the company to a Top 10 Consulting Firm (name under disclosure agreement) by increasing outreach for evidence-based, and compliant data transformation on clients.

Main achievements:

o Implement top-line Change Management Strategies through in-house methodologies and successful application of Lean Six Sigma in our clients generating efficiencies, while transforming their operations.

o Generated a client base of multinational companies such as Tetra Pak, Halliburton, HSBC, Copa Airlines, Suzuki, among others.

• Occupied various roles within the regional LATAM scope: Director of the Lean Six Sigma Program (certified Master Black Belt), Corporate Marketing and Public Relations, Strategic Planning, Commercialization, and Innovation.

Main achievements:

o As Lean Six Sigma Director: achieved through training the certification of 85% of the LATAM organization workforce as Green Belts. Through green belt and black belt projects in areas like Supply Chain, Inventory Management, SKU Rationalization, HR, Account Payables and Sales, we achieved CAGR of 20% in sales, 10% revenue and over 5M dollars in savings.

o As Corporate Marketing and Public Relations Manager: opened a first high-end manufacturing facility in Panama, under a special tax regime, with the support of the Panamanian Government; enhanced Corporate Communications and Public Relations in the region, strengthening brand positioning and awareness in Central America.

o Responsible for strategic planning for 6 Big Business and 42 divisions within the company.

o As Commercialization and Innovation Manager, achieved successful new product introduction in LATAM markets, obtaining growth and acknowledgment as one of the most innovative companies in LATAM.

o Growth in sales of new products of 15%.

• As a consultant for the IDB, responsible for the correct and successful development of projects subsidized by the IDB to Governments in LATAM, with special focus on the attraction of foreign direct investments and generation of special regimes to attract investment.

Main achievements:

o Lobbying within governments for the creation of special regimens. Achieved in Panama the creation of laws like: Ley de Cines and Panamá Pacific Special Economic Area.

o Regulation of The City of Knowledge legal frame.

o Attraction of over 2.5B dollars of foreign direct investments to the region in 3 years.

• Oversee the competitive strategy for the Panamanian Government as a counterpart of the World Bank

Main achievements:

o Creation of the Panama Compete initiative through the generation of clusters for competitive industries within the country.

Served as an intern during my studies in Corporate Law, Immigration and Civil Law departments.

Served as an Associate Lawyer for 2 years after graduating Sigma Cum Laude.