Rod Rivera

Rod Rivera

Project Management | Creative Director | Brand Development

Hacienda Heights, CA
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Summary

Accomplished Professional with over 5 years experience in many facets of design, and the overall creative process. My strengths are, but not limited to, brand and identity development, project management, campaign development, and creating marketing collateral. A skilled project manager and team leader with the ability to roll-up-my-sleeves, define, manage, and work within small and large budgets, drive the creative agenda at a strategic level, and deliver compelling propositions to the business.

I ensure the team is at the forefront of innovative thinking when it comes to designing outstanding features, championing developments, inspiring new ideas across every aspect of the business, from experiences to developing brand-new end-to-end engagements for a new generation of customers and bringing the big idea to a new dimension and best-in-class user experience. Proficient and able to manage any tasks with accuracy, efficiency and can adapt to innovations in technologies quickly.
Strategic and futuristic -- an individual who thinks strategically and can position the project team as the standard for processes and programs within the larger organization.
Business acumen, knowledge, professional… understands all aspects of how a business operates, able to develop and articulate the value proposition of a new process or program.




Experience

2014 Feb - Present
Co-Owner, Director of Design & Operations
DIVERSIFY DESIGNS, LLC / STREAMWOOD
Established and launched a marketing agency from the ground up, created a concept, a business model, and developed the business for profitability. Manage all aspects of the business operations of the company and direct the daily operations of 8 employees in the Philippines. Maintain relationships with a diverse client base through the day to day communication. Direct the design and development of company branding, website design and development, and all marketing collateral.
  • Built practice credibility, value, and offerings through the creation and promotion of pioneering executive suite ideas, provocative new solutions and methodologies, and ground-breaking intellectual capital that open doors to further engagements.
  • Worked closely with creative teams to produce exceptional user experiences across both print and web platforms, successfully translating complex ideas into functional designs that increase conversion.
  • Successfully managed business operations by setting tight project budgets, aggressive KPIs, and strategic production planning, resulting in +30% growth in sales from existing customers YoY in 2019.
  • Boosted sales from an existing customer by 373% YoY in 2019 by improving product quality and streamlining production processes to meet tight marketing budgets and deadlines.
  • Increased sales from website design and development by 33% YoY in 2019 by leading and mentoring a team of overseas Graphic Designers and Web Developers to improve UI/UX web design.
2012 Apr - 2015 Jan
Senior Project Manager
The Sureway Group / Franklin Park, IL
Top-performing manager consistently sought out to reengineer troubled projects. Managed multiple customer metal fabrication projects from estimating, engineering, sampling, fabrication, finishing/assembly, down to delivery. Developed manufacturing processes for new product lines that require unique product flow throughout the facility. Designed the company logo, developed their branding guidelines, and designed their marketing collateral.

  • Met and exceeded project deliverables, delivering cost savings, revenue generation, customer, and employee satisfaction improvements as specified by the business.
  • Collaborated with Engineering to implement and train Project Managers in viewing and using CAD viewing software to assist in estimating.
  • Completed over 200 product launches from fabrication and implemented streamline project communication processes that the company is still using currently.

Education

Iowa State University
Bachelors of Science / Mechanical Engineering

Skills