Robert Hagemann

40 Under 40 Award Winner (NJ Biz 2018)

Solo founder of a self-funded and award-winning craft spirits brand. Featured in Forbes magazine October 2017. Led and managed a devoted and passionate team of 10 people across sales, marketing, product pipeline, manufacturing, on-site operations, strategic partnerships, non-profit partnerships, and logistics. Managed wholesale partnerships and expanded distribution to five states, with a total portfolio of over 1,600 retail customer accounts.

• Created brand, including brand identity/voice, visual and creative assets, positioning, pack, vision, and website

• Owned marketing activity across social media, email, traditional media, point of sale, events, OOH, and PR

• Developed go-to-market strategy, including segmentation, expansion, measurement, and optimization tactics

• Oversaw all manufacturing operations: product development, efficiency, fulfillment, and quality control

Led a five-person team to sell data visualization consulting services and software license agreements. Cultivated new client relationships; generated $8M of sales with new clients. Managed existing client relationships; generated $2M of incremental sales. Crafted client acquisition strategy and account expansion plan for Consumer & Retail division and served as lead on all pitches for new business. Authored industry-specific whitepapers using Quid technology to expand awareness of company and subject matter expertise.

• Primary focus on consumer products companies, including alcohol, beauty, food, retail, apparel, and media

• Created services pricing platform to better address client needs and expand existing offerings

• Led internal technology development initiatives to incorporate client feedback into product architecture

Led Business Development team of five people to sell marketing and brand strategy consulting services to clients across a broad range of industries. Generated $7M of business with new clients and $2M through existing client relationships. Specific areas of expertise included consumer segmentation, brand purpose and positioning, brand equity drivers analysis, market forecasting, competitive analysis, and marketing mix optimization.

• Managed pipeline of new business and reported to executive team and head of Client Strategy

• Designed and oversaw rollout of Global Client Strategy team to standardize initiatives and talent across

international offices

• Created standardized analysis of new client wins/losses to optimize client acquisition and pitch strategy

Director of Marketing – Vichy Laboratoires Skin Care

Managed P&L and oversaw all brand activity and product innovation with two direct reports. Led development of 360º integrated marketing initiatives, including 2015 Vichy brand repositioning which resulted in reversal of sales declines of 3% YoY and positioned the brand for 5% estimated growth. Optimized product portfolio, increasing profitability by 7% and shelf velocities by 15%.

• Drove new retailer distribution opportunities and marketing influencer programs

• Owned relationships with internal cross-functional teams to ensure internal alignment for brand repositioning

Senior Associate Brand Manager – Multipacks, Club, and Value Channels

Led Multipacks and Club channel growth strategy with 20% YoY growth target. Managed ad and media agency partners on multiple initiatives: US Soccer Pass-the-Love, Multipacks Social Media Sweepstakes, and Moms for Moms. Managed external beverage partnership with Coca-Cola and Capri Sun for strategic cross-promotional activities. Led consumer research and analysis to identify opportunities for restaging of platform and optimization of price/pack architecture with $15M profit opportunity.

• Managed $500M budget and activity planning for Multipacks, Club, and Value channels

Senior Associate Brand Manager – Convenience and Drug Store Channels

Developed channel growth strategy with >30% annual increase in sales. Led advertising and point-of-sale projects with media agencies. Owned product pipeline, concept creation, and promo plans. Partnered with over 10 brand teams to develop integrated launch plans. Led and managed projects to improve margins & customer service.

• Managed $450M budget and activity planning for Immediate Consumption, Convenience, and Drug channels

Allure Best of Beauty Award winner for Spray & Go and Lip Therapy Mini

CEW award winner for Spray & Go

Led cross-functional teams to launch Spray & Go and Lip Therapy Mini platforms with revenue opportunities of $30M and $15M, respectively. Executed new positioning strategy for Men’s lotions with 20% 2012 segment growth. Led multi-brand “war game” strategy group to address incoming competitive threat. Launched updated Vaseline price/pack architecture in tandem with refreshed social media presence.

• Performed competitive market analyses to identify opportunities and drive strategic growth plans

• Led consumer insights/focus groups as part of development of new product innovations and targeted advertising

• Managed total brand budget and marketing activity spend

Led marketing strategy and launch of Windows Azure cloud computing software. Created product licensing standards to guide all future cloud computing products. Developed business models focused on customer satisfaction and rapid adoption of Windows Azure products. Conducted detailed market and financial analysis to identify opportunities and support decision-making processes.

High-Impact Award Recipient on $3B Client Engagement

Led audit teams, directed daily field work, and managed performance of 10 staff auditors across multiple client engagements. Developed working knowledge of the CPG, pharmaceutical, medical services, & cleantech industries.

Masters in Business Administration, June 2011, with focus in Marketing, Strategy, and Negotiation. Member of Marketing & CPG, Entrepreneurship, and Greentech & Sustainability clubs.

Bachelor of Arts, magna cum laude, in Economics/Accounting and Asian Studies. Junior Year Abroad at Sophia University, Tokyo, Japan. Asian Students Assoc; Commencement Committee; writer for school newspaper