Rob Erickson

Developed and implemented a vital marketing plan, in addition to overseeing the day-to-day activities of the marketing department to ensure company initiatives and objectives were met through advertising, public relations, community outreach, and social/traditional promotional methods.

• Re-allocated budget to a more cost-effective media mix, saving $1.5M/ in first 2 years

• Implemented company-wide consistent branding and image design in all retail locations

• Developed and managed a critical plan to build meaningful connections within social media communities

• Created and refined company profiles across multiple social platforms to optimize the brand's social presence

• Executed social media marketing best practices to develop and refine robust online initiative, to activate, engage, and grow the social community by over 300%

• Consistent procurement, creation, and publishing of compelling social media content on daily basis

As a Marketing Leader, established an exclusive new book of business comprised of high-end clientele.

• Created a distinct personal USP by integrating social media marketing with traditional media

• Trained, mentored, & built relationships with affiliates to educate them on effectively coupling social media marketing with traditional media

Bolstered advertising revenue through multi-platform marketing programs, as well as key account re-selling.

• Sustained an active pipeline by means of consistent prospecting & qualified lead generation

• Increased year-over-year new business billing by greater than 15%

Responsible for managing KOMO, KVI, KPLZ, & KING Radio agency clientele upon the launch of KOMO’s new "All-News" format, growing agency billing to multi-million dollar levels.

• Leveraged market tenure to network and cultivate new business, as well as grow existing

• Conceived, presented, closed and sustained multi-level NTR marketing campaigns

• Performed strategic planning for the marketplace and consistently met all deadlines & campaign goals

Represented properties KNDD, KMTT, KISW, KBSG, & KIRO, dramatically increasing overall market share.

• Secured Title & Secondary Sponsorship for bi-annual music events worth $250K+ for multiple years

• Accountable for cultivating new direct business clientele to compliment agency billing

Managed premium local, regional, and national accounts, and exceeded goals in all revenue areas.

• Consistently bettered year-to-year, million dollar billing quotas by sustaining favorable business rapport with clients via superior customer service

• Facilitated the design and implementation of an accurate revenue projection & tracking system for promotional campaigns