Richard McClaney

· Enhance Red Bull’s market presence through market analysis, product distribution, placement, and shelf
space at national accounts across the United States
· Consistently turn insights into ACTION – by partnering with our Shopper Insights team to better
understand shopper behavior and leveraging this knowledge when developing assortment/merchandising
recommendations
· Analyze risk/reward of merchandising requirements tied to vendor funding – providing the account with a
recommendation for best ROI
· Initiated Red Bull’s use of VR technology to inspire and engage our key retail partners (i.e. new store
layouts, innovative displays, storyboarding, etc.)
· Develop Red Bull’s ‘Planogram Standards’ – a playbook utilized by the field which communicates the visual
merchandising strategy for the fiscal year
· Partnered with Product Marketing team to develop 2017’s ‘One More Shelf’ initiative – responsible for
driving growth of +150k permanent Red Bull facings in tracked key accounts
· Foster an environment of curiosity, and self-starters – focusing on the growth and development of direct
reports
· Responsible for the negotiation of all contracts maintained by Space Planning team (i.e. JDA Software rollouts,
Gladson Database, Kantar Retail Virtual Reality, ad-hoc merchandising services, etc.)

· Responsible for overall ‘look and feel’ of retail environment – including merchandise presentation, in-store
marketing, and fixture implementation for Automotive, General, and Hand Tool categories ($2B)
· Introduced sku/planogram space productivity reporting to the company, to better understand category
performance as it relates to overall merchandisable space available
· Collaborated with cross-functional partners to optimize space allocation between Hydraulic Tanks and
Automotive Jacks – driving an incremental lift of $4M in existing store sales
· Utilized mock store environment to sell new merchandising concepts to leadership prior to in-store
execution

· Responsible for the merchandise presentation and space allocation in a $4.1B Hardlines division –
Entertainment (Books, Movies, Music)
· Strategically partnered with merchants, in-store marketing, store operations, and fixture teams to create
unique shopping experiences for customers as well as drive sales for Entertainment
· Monitored marketplace trends throughout the year to maximize sales and/or mitigate risk
· Managed the Entertainment Business Unit (2 team members) – focusing on team member development and
the achievement of division goals/priorities

· Launched new processes for Target’s new store format, City Target, which included store communication,
planogram execution guidelines, and tools which effectively managed late strategy changes
· Trained Merchandise Presentation team members on new store opening process – ensuring all Presentation
Experts and Business Analysts follow company best practices (200+ team members)
· Collaborated with merchants and stores to create innovative and visually appealing planograms that
directly impacted the bottom line
· Developed and implemented new Wall Art display strategy which resulted in a sku increase of +100%, with
the potential to drive $1.8M in incremental sales