Rich Levering PCM
Senior (CPG) Brand Manager/Certified Marketing Professional via A.M.A - Seeking New Opportunities
Summary
Vast and proven experience driving brand awareness and generating revenue through innovative and highly effective omnichannel brand marketing strategies.
Dynamic, entrepreneurial, and highly competent Senior-Level Brand Marketing Manager in the CPG/Beverage Industry with a keen aptitude for creating engaging and consistent customer experience across all channels. Unique talent for finding innovative and effective ways to connect with targeted audiences and influence consumer patterns. Solid track record of accomplishments and success overseeing creative development, brand partnerships, social media, influencer marketing, public relations, and other consumer engagement initiatives. Poised to leverage clear messaging that reflects brand’s unique values and personality.
Experience
Brand Marketing Consultant
Brands on the Run / Philadelphia
Engaged by client executive teams from diverse industries to support businesses stimulate business success through effective management and streamlining of marketing channels. Review existing channels and messaging strategies to identify opportunities for enhancement and improvement. Maintain open lines of communication with campaign stakeholders to ensure alignment with overarching business goals and marketing requirements. • Building engaging and compelling branding strategies that reflect brand’s personality and convey brand to masses in a way that boosts sales, customer loyalty, and brand awareness. • Demonstrate exceptional ability to interview, train, and lead a talented team of high-performing of brand ambassadors that possess an unwavering commitment to exceeding identified goals.
RMM/National Marketing Operations Manager/Director of Field Marketing
Neuro Drinks, LLC / Philadelphia, PA
Oversaw creation and execution of consumer-facing events that represented best-of-class activations. Tailored local events in accordance with national campaign strategy. Supported cross-functional teams in formulation of instructional aids for sales and marketing teams.Proved highly efficient in negotiating terms of 360 marketing campaigns across the region, managing over 1.5K retail samplings and sponsorship opportunities.
- Built a national marketing team in nine major cities, hiring, training, and managing more than 70 BAs, nine RMMs, and region, all at the same time
- Entrusted to ensure optimal performance of marketing collateral across nine major markets
- Ensured local field marketing activation aligned with national sales and distributor goals.
- Recognized formally by senior management teams for excellence in marketing as 2010 recipient of NEURO Marketing STAR Award.
Regional (Brand) Marketing Manager
CORE Hydration
Provided comprehensive leadership, oversight, and direction to marketing field team comprised of seven field marketing managers and more than 50 brand ambassadors across Philadelphia, DC, and Boston. Led implementation of regular recaps to share success with CD distributors, partners, and shareholders. Built collaborative campaigns with Philadelphia Eagles, Phillies, 76ers, regional bloggers, fitness studio and gym owners, top fitness instructors, and IG influencers.
- Played an integral role in helping company from $700K annual turnaround to more than $6.8M within one year with acquisition of CORE Hydration from Keurig Dr. Pepper.
- Created Best of Class campaign using 360 marketing strategies that progressed to set the example for the rest of the country.
- Initiated conglomeration of robust local influencer network that raised brand awareness and propelled brand to be readily recognized as a healthful and active lifestyle component.
Mid-Atlantic Brand Marketing Manager
Escalate Marketing/COKE Venturing & Emerging Brands / Mid-Atlantic
- Generated new consumers by launching direct sampling opportunities at an array of unique designs relying on guerilla, conventional, and experiential marketing techniques.
- Succeeded in distributing more than 500K premium giveaways through practical training of brand ambassadors
Mid-Atlantic Brand Marketing Manager
HONEST Tea / Bethesda
Education
Emerson College
BA - Communications
Bachelor of Arts in Communications, Emerson College, MA
Skills
